Conferences, meetings, marketing and training events play an essential role in any business. Today, these activities are moved into the virtual reality of the Internet. Online tools for the promotion of businesses, holding meetings are developing rapidly. Currently, we have a huge variety of different services that are made to help you in the organization of online events where participants may be located in different parts of worlds. Making a right choice and selection of the best webinar service that satisfies particular needs and purposes is not an easy thing.
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Everyone who organizes a webinar pursues a goal to make it successful, i.e. interesting, impressive, and informative. In this case, the audience is encouraged to buy new products, to attend more webinars with these speakers or to recommend them to other people. In fact, everyone knows that the best advertisement is people’s recommendations, as they seem much more trustworthy and natural.
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Nobody will argue that webinars are a compulsory element of an online business. In reality, if you want to keep up with current trends and run your business successfully webinars will definitely help you. Actually, let’s consider how much depends on the way you tell your clients about your ideas. At this stage, you can either boost your business enormously or roll back or even lose your previous achievements.
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A lot of organizers of online conferences are well aware of the situation when their webinar event is visited twice less as the number of the registered attendees. Based on its research, Adobe offers even more pessimistic figures, showing that only 30-40% of the registered people finally visit the webinar. But you can increase webinar attendance.
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Webinars are becoming of the best ways to reach potential customers and to market your company even more. Those who have created webinars in the past find that they offer several benefits to the company, idea or product that they are talking about.
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You have gathered attendees to your webinar, got your keynote ready and hardware prepared. But what to do before the webinar, so that everything runs smoothly and productively? We have prepared a checklist that would help you by drawing your attention to things at different stages of webinar preparation, and never miss anything.
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Experts say interesting and thoroughly thought out slides increase the effectiveness of public speeches by 30%. Nevertheless, some presenters prepare their keynotes in a rush. On the contrary, they might run into another extreme – make their slides too “beautiful”. This results in loss of effectiveness of the whole webinar. How to find the balance and create slides that attract the audience’s attention and persuade it? How to make great webinar presentation?
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Webinar announcements are placed at the registration pages, in social networks and in emails. A good announcement would contain major information about webinar and answers to possible questions of visitors concerning the upcoming event. On top of that, such an announcement motivates users to register for the webinar. Below, 10 questions are offered that would help you prepare a quality informative announcement.
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Researches prove that webinars held on Mondays and Fridays are less visited than those held on other days of the week. Other polls state that attendance is low on Tuesdays. At MyOwnConference we are sure that people will attend your webinar even on Friday night in case they see its point. Yet, having studied the researches we arrived at our own conclusions.
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E-mail messages are a quick and convenient means of communication you’re your webinar participants. Generally, it should not be just confined to a reminder of the webinar broadcast start and the link to webinar room. Communication with webinar participants over e-mail can become a full-fledged component of your marketing strategy.
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