Email Campaign Before and After Webinars

email campaign

Email messages are a quick and convenient means of communication with your webinar participants. Generally, it should not be just confined to a reminder of the webinar broadcast start and the link to the webinar room. Communication with webinar participants over email can become a full-fledged component of your marketing strategy.

Email Campaign before Webinars

As proven in practice, only 20-40% of pre-registered attendees visit free webinars. So, the main task of the email campaign preceding the webinar is to warm up the audience’s interest in the event.

What to send before the webinar?

Useful content

Articles, videos, or other useful information related to the webinar topic would underline your professionalism to the audience and it will have more trust in the upcoming event.

Task or lifehack

Provide your audience with a small task or a piece of advice allowing for at least a little yet likely result. For instance, if the webinar is devoted to time management, you’re your attendees to make a list of all unfinished tasks and finish those they think will change their lives for the better (like a visit to the dentist). Such a method will significantly increase your authority and listeners will be waiting for your webinar eagerly.

Survey

Offer your participants to answer one or several questions, for instance, ones concerning the problems they are nervous about or their expectations from the webinar. Supply the question with several answer variants, as users are more likely to answer this way. A survey could help you to understand the future audience of your webinar better.

Review of previous webinars

Share reviews and recommendations of the people who have participated in the previous webinars. Social confirmation and success stories, in particular, foster visitors to be waiting for your webinar eagerly.

Link to the webinar room

On the webinar day, send your participants a link to the webinar room.

Webinar link
Image Source: semrush.com

Reminder concerning webinar starts

Users can easily forget about your webinar, especially if they registered about a month before the event start. Remind them about the webinar several times. The topic of this letter should better be as clear and vivid as possible. E.g., “Webinar on website creation starts in 30 minutes”.

Reminder
Image Source: Gather.com

Email Campaign after Webinars

After the webinar is over, it is crucial to preserve contact with webinar participants and push them to further cooperation with you. The suggested ideas could be included in a single email or used separately.

What email campaign send after the webinar?

Words of gratitude for participation in the webinar

Express your thankfulness to the participants who had found time and a chance to visit your webinar. Warm words are always a pleasure for the audience.

Also, follow up with people who didn’t attend your webinar.

absent
Image Source: litmus.com

Webinar recording

Sending the webinar record after the broadcast is a matter of courtesy. Webinar presentation could be attached as a separate file so that visitors should not have to scroll through the record while searching for the slide they need.

watch recording
Image Source: gather.com

Links to additional materials

The email could contain links to additional materials related to the webinar topic: article, video, researches, infographic.

Additional materials
Image Source: semrush.com

Answers to open questions

Some questions asked by the visitors at the webinar might remain unanswered. After the webinar, be sure to look through the chat history and note such items. Answer them in the next email.

Special offer

If a webinar contained references to your products or services, the post-broadcast email could offer a discount or a special offer. This could help the hesitating to make their decisions. The must-have requirement for the special offer is its limited time availability.

Image Source:
Image Source: semrush.com

Request to make friends on social networks

After the webinar, when visitors have already learned more about you, it is high time to offer the participants subscribe to you or your groups in the social networks. This would allow for keeping feedback with the users and form trustful relations.

Link to your website

Invite your visitors to your website. This will help them find additional information while you are going to receive additional traffic.

Survey on next webinars

Ask your participants about the webinar topics they would be interested in for their upcoming visit. This could allow you to select interesting and demanded topics for future broadcasts.

Information about the next webinar

Holding webinars regularly allows for growing a maximum loyal audience. Do not miss a chance to invite listeners to your next webinar. Let them reserve their seats in the webinar room long beforehand.

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