No matter how interesting webinar announcement is, a user is sure to pass it by in case the name is not catchy. The webinar name offers a person to define whether it is worth to read the announcement, follow the event page and register. This is why drawing up the headline should be taken much care of.
What titles draw user’s interest most of all? Here are 6 variants we have selected.
Webinar Name with Target Audience in View
When a person sees the headline contains some reference to the person’s profession, hobby, gender or anything that is quite related to it, its interest to the webinar grows. A young mom would be much more interested to visit the webinar called “10 ways to earn money while on maternity leave” than the one bearing the title “10 ways to earn money”. In the first case, she will definitely get the methods applicable when being on maternity leave, which is not sure to happen in the second case. This is why she will presumably visit the first webinar.
If a webinar is intended for the certain target audience, show this in its name.
Examples of such names: “SEO for entrepreneurs”, “Secrets of real designers”.
Question Webinar Name
Human mind is eager to find the answer to the question set. It has been proven that the names starting with “how”, “why”, “what”, “when” stir more intensive interest of the audience.
Especially effective are the names starting with “How”. A person is unconsciously expecting to see the practical guide, the certain plan behind such name and is more willing to register for the webinar.
Examples: “How to create a landing page in one night and have time to sleep?”, “Fears of changes — what to do?”.
Such names are formed with the help of numbers and the words like “ways”, “pieces of advice”, “reasons”, “secrets”, etc. For example, 10 pieces of advice, 7 ways. The topic of the webinar is usually indicated after this: “8 secrets of hiring staff effectively”.
The list title signals to the person about the use it will get at the webinar. Unconsciously, the webinar with the name “5 steps to context ads adjustment” seems to be more informative and structured than “Context ads adjustment”, though the content of both events can be identical.
Examples: “10 facts about online shop’s success”, “7 secrets about profitable deals”.
Webinar Headline with Reference to Topicality
Names with reference to topicality draw attention with the use of the word “new”, indication of the year, etc. Such names demonstrate to the user how relevant and new the information offered at the seminar will be.
Examples: “5 attributes telling your email marketing has stepped into 2016”, “SMM marketing 2.0”.
Literary devices turn the title into something unexpected and intriguing. In order to create such a name, some popular phrase or saying should be played on, using metaphors or other literary devices familiar to you.
Examples: “50 shades of expensive”.
Combination of Several Variants
Not only one, but two or more of the methods described above can be used in the headline creation. Thus, organizers get more chances to attract the attention of the audience. The main thing is not to “overload” the name.
Examples of combined names: “Making yourself work? 7 working principles”, “Managing a project team. 5 techniques”.
A brief name is perceived easier than a long one. For the webinar name, use up to 10 words.
The carefully selected webinar name can increase the interest of the visitors to the webinar and influence the number of registrations. That is why it is better to invent several variants first and choose the best one afterwards. The examples offered above will help to achieve this.
Let your webinars be successful!
MyOwnConference blog. Lifehacks, reviews, useful tips for preparing, holding and promoting webinars and web conferences.