A landing page is overlooked but a compelling method of boosting the number of leads and registrations. It’s a web page where users typically land after clicking on a particular ad or link, such as an ad for the upcoming webinar. It can contain the event’s title, its main benefits, information about the speakers, and, most importantly, a CTA (call-to-action) button.
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Are you wondering how well your webinars resonate with the attendees? A simple way to figure it out is to ask for feedback via polls, surveys, or open letters.
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Hosting and organizing a successful webinar is not rocket science — it’s not a walk in the park either. After all, it’s not all about mastering the topic you will deliver but also attracting as many attendees as possible to increase your webinar attendance.
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The effectiveness of webinars depends on the level of interest from the audience. The main mistake many speakers make is organizing their speech like a lecture where they simply convey information and don’t worry about the engagement and interaction of their listeners. They talk too much and don’t interact with the listeners. This way, it won’t be possible to keep the attendees interested.
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Experts say interesting and thoroughly thought out slides increase the effectiveness of public speeches by 30%. Nevertheless, some presenters prepare their keynotes in a rush. On the contrary, they might run into another extreme — make their slides too “beautiful”. This results in a loss of effectiveness of the whole webinar. How to find the balance and create slides that attract the audience’s attention and persuade it?
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