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Should I Use A Webinar To Sell My New Book?

Should I Use A Webinar To Sell My New Book?

It’s an exciting time for ambitious authors. Anyone with a story can share it with the world, promoting it through social media, blogging, podcasting, etc. That said, there’s so much content around that it’s hard to stand out. Therefore, authors with ambition need to take advantage of all marketing opportunities.

Selling Book On Your Webinar

So let’s say you’ve taken the plunge and written a book, and you find yourself with one overriding concern for the moment: how do you maximize your sales? You want to figure out how to stand out and take full advantage of the digital world. And one option you might not have considered is hosting webinars. Should you use it? Let’s answer some relevant questions.

What can a writer offer through a webinar?

If you’re unfamiliar with the webinar format, it’s essentially an online seminar that gathers people to view a presentation and discuss the topics involved. For example, a live webinar can feature a presenter engaging in real-time with the attendees. In addition, it can be recorded and made available to anyone interested in viewing it (you can find more basic details here).

Professionals of all types can use webinars to good effect, but what about writers? Because most people attend webinars to learn, you can focus on skill development — passing on the tips and tricks you’ve cultivated in your writing career. It is excellent because writing is dense, with a lot to learn. You can choose a broad topic and teach about writing short stories. Or you can focus on something niche, like writing first sentences for short stories.

Alternatively, if writing isn’t your primary focus but merely your method of conveying your ideas, you could focus on those ideas. It is what JJ Virgin does: she’s a nutrition specialist who hosts webinars through her community, and passing on her knowledge of nutrition is the perfect way for her to promote her books, such as The Virgin Diet.

You could also dish out advice on the practical side of modern authorship. There are plenty of ways to become an author (Jericho Writers details various routes to get published), and it’s natural for aspiring writers to wonder which path is best for them. Consider that the topic doesn’t matter so much because no matter what it is, you can find a way to discuss your new book. If you talk about themes, you can bring up how you chose the articles for your book. If you talk about publishing, you can discuss how you got your book published.

It is what Brian Jud does. He concentrates on helping people sell books and sells his own in the process: Of how to Make Real Money Selling Books. As well as hosting free webinars on occasion, he also sells a series of webinars. The more he sells, the more justified he charges people to learn his methods.

How can your webinar drive book sales?

General promotion of writing is excellent, but your webinar has a specific goal: to get people to buy your new book. So how can you manage that? Let’s break it down very simply. Your audience will consist of ambitious writers who want to learn from you. So here are some of the key ways in which you can win some conversions:

How can you promote a writing webinar?

When you’ve figured out what you’re going to offer in your webinar, you need to promote your webinar. After all, it won’t do you much good if no one attends. Here are some tips for getting it done:

Overall, to return to the titular question — yes, you should use a webinar to sell your new book. Why not? It’s a great way to build up your brand and tell people about your work without being too nakedly promotional.

Give it a try!

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