Interesting and useful webinars attract viewers. The more viewers you have, the easier it will be for you to reach your sales and promotional goals. This article will discuss nuances to consider when choosing a webinar topic to attract as many viewers as possible.
Webinars are popular because they are engaging and excellent at recreating the feeling of being present at a live event. They are a two-way street: participants can not only listen to a knowledgeable speaker, but also take part in a live discussion, ask questions, and get immediate answers.
Entrepreneurs use webinars to gather a database of potential customers and partners for marketing, public relations, and sales.
Whatever your webinar goals may be, the core of success is always the loyal audience that loves your content and personality. And the first step towards garnering that audience is choosing the right webinar topic. Let’s explore how to do this together!
Step 1. Set Goals and Objectives
Before you start searching for potential webinar topics, you need to set your goals and objectives.
This step should be first before anything else as it determines your target audience. If you don’t have clear goals, you may end up promoting your webinar to the wrong people. As a result, the event will be useless for you and your viewers. You won’t get as many attendees as you could.
Webinar goals can be divided into three groups:
Educational webinars allow you to reach many people and show off your expertise, especially when answering viewers’ questions in real-time.
Webinar platforms offer numerous tools to help you along: broadcasting experts and viewers, showing documents and videos, drawing on an interactive whiteboard, sharing your desktop screen, and conducting polls and tests.
Webinars help promote businesses, expertise, and products. They can help build relationships with potential clients and move them across various stages of the sales funnel. Marketing specialists use webinars to increase the loyalty of the target audience.
Webinars are helpful for international companies that have offices in many countries. Instead of travelling to the same location, their employees hold virtual meetings and conferences.
Here are some objectives a webinar can help you achieve:
If you want to have a solid database of potential customers and partners, webinars are a good way to go. You’ll see how beneficial it is for you in future.
Use webinars to teach or demonstrate how your product/service works to your clients.
For example, if you’ve got an online language school, you could launch a webinar to help new students figure out the homework system. This way you help your clients quickly learn the program, and earn their loyalty.
Webinars help in saving time and money on training and updating staff.
With webinars, you do not need to reply to every single person individually. You can just launch an online event and address all questions in one session. Again, it helps in saving your precious time.
Webinars are useful when it comes to advertising and selling a product. It benefits the entrepreneurs since they get people to buy “here and now,” whereas the customers learn about the product, ask questions, and make a more informed decision.
Step 2. Determine Your Target Audience
You cannot choose a webinar topic without knowing your target audience.
Test yourself – do you know your target audience?
Answer these questions:
- Who is my target audience (TA)? What gender, age, income, and interests do they have?
- Which needs does my target audience have?
- What are the needs and fears of my TA?
- What issues does my audience face?
If you managed to give comprehensive responses, it means that you know your audience and will be able to choose an interesting webinar topic for them.
Webinars are targeted towards a specific group of people, since holding events for a disparate audience is difficult and not always possible. The narrower the group is, the easier it is to meet their needs.
Let’s say you teach Chinese and you’re organizing a webinar for beginners. At first glance, it is a pretty narrow group of people.
However, not all students are the same. For instance, some may know the differences between consonants while others can’t spot any differences.
If you don’t account for these nuances when choosing a webinar topic, you risk disappointing a large chunk of your audience and losing prospective students.
To avoid a disaster, you should strive to narrow your target audience. So don’t just hold a webinar on the basics of Chinese. Organise an online event on the basis of Chinese phonetics.
Step 3. Make a List of Webinar Topics
Now that you know the goals and objectives of your webinar as well as the target audience, you can start looking for interesting topics. Here are some helpful selection criteria:
Trends are fickle, and what is popular today may not be in demand tomorrow. However, you still need to track popular topics, as they are more likely to be interesting for your audience. Also, you’ll certainly get a lot more attention than for an unpopular topic.
Focus on bringing value to your viewers. People show up for webinars to get information, experience, and other benefits. A valuable webinar will attract more viewers and will make them more interested in your future events.
Look up search query statistics to select a popular topic for your webinar. People look for answers on the internet, and you can organize a webinar to give those answers.
Use AdWords and Google Analytics to collect data on Google search history.
A webinar organizer needs to analyse the search statistics when choosing a topic for a webinar. That’s how to ensure there are enough people who will be interested in the event. The more traction the topic gets, the more potential customers and viewers will register for a webinar based on that topic.
Survey your social media and email newsletter subscribers to find out what topics are in demand.
Your competitors have a similar target audience. Check out webinars they’re organizing. It’s not plagiarizing, since you are only looking for content ideas. This strategy is also helpful as you can discover what topics are yet to be covered, so you can be the first.
Now that you’ve got the list, you can choose the topic. Choose the one you can present and discuss in the most professional and profound manner. Don’t forget to seek help with your audience via polling and search statistics.
How to boost your webinar attendance? Find out in this article.
Step 4. Finally – Choose a Webinar Topic
We can’t offer you specific topics for your online seminars, since we do not know where your expertise lies. However, here are some tips for you.
Behind the Scenes
Show your audience how you work on your projects.
Not only is it entertaining to the attendees, but it could also be motivating for them. It will help you build a relationship with your audience.
You can also show them how your typical day goes. Try to make it natural, don’t idealize yourself and your life. Show them that you make some mistakes, or what kind of disaster can happen in your work. The audience will feel much closer to you.
Step by Step
Another idea is to make a webinar that will show the attendees how to learn a skill in, for example, eight steps. It will be very interesting to them and, more importantly, they’ll know how long it will take them to learn something.
Webinar “How to…”
Have you ever wondered why many webinars start with “How to…”? That’s because they’re extremely popular. Why? People take part in webinars to learn something, and whenever we want to learn anything, we often type the word “how” in Google search. It’s also interesting that this kind of webinar is shared more frequently than others.
Top Secret. Only for Subscribers
We really love secrets, so every post or video on YouTube with some tips, tricks and lifehacks can get really popular. Use this knowledge while creating a webinar topic.
Show people that you’re up-to-date and create a webinar about current trends in your industry. You could also show that your product is in those trends.
Mistakes, just like mysteries, always get a lot of attention. Maybe because we’re just people, and we make mistakes, like everyone else. Or maybe because we like to listen to how others make those mistakes. There’s a saying that we learn from our mistakes. So through a webinar, help others not to make certain mistakes by showing them the most common ones.
Check Out Previous Webinars
Look at your previous webinars and check out the chats. Questions that people asked could be great inspiration for another webinar topic. You can also note down new questions people ask while attending your webinar.
You could also use the feature of creating a poll and asking which topics would interest your audience most. Here you can see how to do it best.
Once you choose a webinar topic, you will need to proceed with other preparations including gathering materials, making a presentation, inviting an expert, writing a webinar script, and preparing questions for the audience. You will also need to launch a promotional campaign and take care of special gifts and bonuses.
This is a lot of work, but if you do everything right, you can achieve your desired goals, such as selling a product, promoting an expertise or service, increasing customer loyalty, and creating a database of potential customers and partners.
Stay in touch – we will tell you what to do next!
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