Since the pandemic, a lot has changed, and the payment gateways have boomed with a strong thrust. You will see online transactions everywhere.
Top Payment Gateways for Webinar
What are paid webinars?
People hardly carry cash with them these days. Every small to big business is on an online platform. In this article, we’ll talk about how you can incorporate such payment gateways into your webinar.
Webinars aren’t something new. They are much the same as the seminars you might have sat through at school. Webinars are online events generally used by companies for marketing purposes. It’s one of the effective methods to attract an audience. This way, you also create your virtual presence in seminars or conferences. Through webinars, you can also gather more leads.
A lot of webinars are free. Others charge the audience for admission, and that usually happens when:
- There’s some knowledgeable, valuable information regarding anything that is going on.
- An online session replaces training that would otherwise be held in person.
- If there’s a need for additional support related to any technical issue.
- If there’s a need for exclusive information delivery related to any organization or company.
So these are paid webinars, and people/audiences pay for such webinars through the following payment gateway the webinars are using.
Four trusted payment gateways
If you are charging for your webinars, you need to use a trusted payment gateway method at the channel of your transaction. Here are four that are widely used and still operating.
1. PayPal
PayPal is one of the renowned eCommerce payment platforms. It is one of the top-rated payment gateways in the world. You can send and receive money quickly from anywhere globally; all it requires is your email address. PayPal operates in 203 countries globally, supporting payment cards like Mastercard, Visa, Citibank, American Express, etc.
2. Amazon Pay
You might have heard about Amazon multiple times. It’s an online e-commerce website people use worldwide. Amazon has various buyers all around the globe. Amazon has introduced Amazon Pay which, by its name, is also a payment gateway. It is a secure payment solution and is easy to use.
3. RazorPay
RazorPay is an online transaction platform used worldwide. It is India’s first full-stack financial solution company. Readers looking for a trusted transaction platform can use it in their webinar.
4. Stripe
Stripe handles card payments in well over a hundred countries and is the default choice for anyone selling online who wants the checkout to sit on their own page rather than on somebody else’s. Its documentation is the reason developers reach for it first.
Types of payment methods
Simply making the webinar paid will not get you anywhere on its own. You have to give people the easiest possible way to hand over the money. Let’s see what methods you should follow to have a successful paid webinar.
Connect your payment gateway to your webinar application through an API
You can connect your preferred payment gateway and your webinar account with the help of an application programming interface (API). If you have or hire a team in such a department, then you might be able to form a custom API connection. On the other hand, if you have zero knowledge of coding, you can also take help from automation tools, and from there, you will be able to use API integration which will help you with payment gateways. This way, if your registrants pay through one of your chosen gateways, afterward, your automation tool will take care of the rest. This will also help them with signing up for the webinar.
Collect registrations and payments
The next step is collecting the webinar fee. For this, you must build an online form that will take all the necessary details of interested joiners and redirect them to the payment page. Some platforms provide connections with more than 30-plus popular payment gateways and multiple payment options on your forms. This won’t cost any additional transaction fees.
Now you can have your payment collection and issue a webinar registration form which will collect all details like the registrant’s name, company name, and email address. Then, at last, add payment buttons for your chosen gateways. This way, you can send the webinar confirmation to those who paid the fee, followed by the date of the webinar and all other related details.
Use event management software
With the help of event management software, you can promote your events virtually. You can take registrations, can accept online payments, etc. Every event platform supports different payment gateways, so you must look for your preferred gateway option before enrolling. You can make your listing related to the webinar and take payment as a part of the registration process.
The final thought
There are plenty of gateways out there, and the four above are the ones worth starting from. Charging for a webinar turns an event you were going to run anyway into a source of income, and the gateway you pick decides how much friction stands between an interested listener and a paid seat.
Our webinar platform helps you host paid webinars easily and offers a smooth way to collect payments so you can grow your income. This special feature is part of our paid plans and works perfectly with payment gateways.
FAQ
What are the most trusted payment gateways?
PayPal, Amazon Pay, Razorpay and Stripe are all widely used and still operating. Any of them will work as a payment method for your webinar.
What is the sense of paid webinars?
If you organize webinars you can also charge your audience to attend your webinars, which could be a source of income.
What exactly is a paid webinar and why should I use it?
A paid webinar is an online event for which participants pay to attend. It makes sense when you share valuable, exclusive knowledge or provide special support. In that case you turn your webinar into a source of income for your work.
How do I connect a payment gateway to my webinar software without coding?
If you have no coding skills you can use tools for automation. They let you link your chosen gateway with your webinar platform, so when someone pays they are automatically registered for the event.
What steps do I need to collect both registration and payment in one flow?
First you build an online form to collect registrant details. Then you add payment buttons of your chosen gateways. After someone pays you send a confirmation and webinar access details.
Why should I use event-management software for paid webinars?
Event-management software helps you promote, register attendees and accept payments in one place. It also supports different gateways, so you can choose which method works best for your audience.
