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Small biz, big webinars

Updated
5 min read
Small biz, big webinars

Today, you can find a wide range of different webinar software for small business. All of them offer versatile features that make your webinars effective.

Webinar Software MyOwnConference

The only difficult thing is to choose the right service that will satisfy all your small business needs for your particular purpose and event.

Let’s consider different webinar software for small businesses, with their features and benefits.

This tool is one of the most impressive ones and gives a wide choice for any event, audience, and purpose. This program gives you a free account for up to 5 attendees.

MyOwnConference streams video and audio from proven European data centers, which helps keep the connection stable.

Outgoing streams are protected with TLS while they travel, and the files you upload are encrypted at rest. MyOwnConference is also GDPR-compliant.

With this webinar software, you can hold a webinar for participants of up to 5000, depending on the pricing plan, and with one or several presenters.

Everyone during the webinar can use the chat for any comments and queries or share documents with others. You can record the webinar, share the screen, show a video and use a whiteboard.

This tool is a perfect solution for small business companies.

ClickMeeting webinars

ClickMeeting has some common features for all similar webinar hosting software: video recording, file sharing, screen sharing, whiteboard, mobile app, etc.

Also, it gives a chance to enjoy such tools as:

  • The webinar waiting room includes an agenda so your attendees stay engaged while they wait. It also helps them learn useful information about your company, your products, and your presenters.
  • Simultaneous chat translation is available when participants come from different countries.
  • A section called "Statistics and Reports" allows seeing the webinar and attendee statistics, thank-you page, and performance rating.

ClickMeeting also sells add-ons that let you:

  • Add recording space if your webinar is longer or has more content
  • Join extra attendees if their real number exceeds the planned number
  • Add presenters if their real number exceeds the planned number
  • Add video streams if you need more than four video streams
  • Have parallel sessions in case you need to have 2 separate webinars that overlap. With this feature, you can run two events simultaneously
  • Enjoy multiuser management when you give participants access to your account and want to avoid confusion over logins.
  • Add subaccounts when your staff need to host webinars of their own.

ON24 webinars

ON24 lets you dress the system in your own logos, colours and images, so the events carry the style of your business rather than the platform’s.

Moreover, this webinar hosting software provides over 30 interactive tools that give you more chances to engage your audience, making the webinar even more attractive. They include special tools for presentation, a media player, the Q&A widget, a transcript (the text of the presentation is displayed simultaneously with the speech), etc.

Also, you can use multiple fonts and sizes and add necessary information pages. Speaker Bio shows the key information about the presenter. The Chapter widget enables you to show the contents of your previous webinars. The Test widget allows the creation of questionnaires for the participants.

Overall, the choice of webinar software for your small business is limitless; each has its own advantages and differences from others. Hence, the decision of which one perfectly suits your own event should be made based on deep research about these tools and the use of the free trial.

Summary of webinar software for small business

The market is wide, but what decides the outcome is whether the tool fits how you actually work with your audience. Put MyOwnConference, ClickMeeting and ON24 side by side and the differences that matter come into focus, whether that is branding, analytics or reach. No single platform wins for everybody, so test one properly on a real event before you commit to a year of it.

The wider picture, including the point where the pricing of the platforms crosses over, is in our comparison of seven webinar platforms.

FAQ

What features should small business webinar software include?

A good webinar software for a small business should include live and automated webinars, screen-sharing and file-sharing tools, chat, polls or surveys, and analytics so you can track attendance and engagement.

How to choose the right webinar platform for my event?

To choose the right platform you should compare its capacity (how many attendees it supports), ease of setup, reliability of audio/video, branding options, and pricing. Each tool has its advantages and you should pick the one that suits your specific purpose.

Can webinar software help generate leads and boost engagement?

Yes, webinar platforms enable live presentations, chat, Q&A, polls and file-sharing which invite interaction from your attendees, and recorded webinars can be reused to capture leads and maintain engagement after the live event.

What kinds of businesses benefit most from webinar software?

Small businesses that want to train teams, launch products, connect with remote audiences, or build authority in their field will benefit most.

Are there any risks or things to watch out for when choosing webinar software?

Yes. Watch out for hidden costs, such as an extra charge to raise the attendee limit, for technical limitations like bandwidth or weak analytics, and for an interface too complicated for a team with no dedicated tech support.

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DD
Written byDan Daemon

Founder and software architect

Dan Daemon is the pen name of Dmytro Pereuda, the software architect who gathered the team in Kharkiv in 2003 and has been building this platform ever since. The name began as an engineer's joke and stayed as a statement of intent, because a daemon is the process that runs in the background and gets noticed only when it stops. That is the kind of software the team set out to write. He covers running a webinar end to end, from planning the agenda and rehearsing with speakers to holding attention once the broadcast starts, and screen sharing and the practical side of presenting come up again and again. What he writes about is tested inside MyOwnConference first, which is easy enough when you built it.

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