Webinar tools for growing your real estate business

Webinars are essential for real estate professionals looking to connect with buyers, build trust, and expand their reach. As more clients search for properties online, virtual events become a powerful way to share insights, attract qualified leads, and showcase listings without geographic limits. Host live tours using our webinar tools, explain market trends clearly, or guide buyers through mortgage options while positioning yourself as a trusted expert. For brokerages and independent agents alike, webinars offer a smart way to follow up, strengthen relationships, and turn viewers into loyal clients with integrated CRM tools
Agents presenting property listings through a live webinar while answering client questions in real time
THE KEY

Why webinars are a game-changer for modern real estate?

The real estate industry is changing fast, and agents must adapt to meet client expectations in a digital-first world. Webinar tools for growing your real estate business help deliver engaging presentations, build trust, and create sales funnels that convert. With tools for capturing leads, sending follow-ups, and syncing with your CRM, webinars evolve into systems that drive results. You can showcase listings remotely, educate buyers or investors, and keep in touch automatically to grow your brand and work more efficiently

Agent sharing a virtual home tour through a webinar with lead capture and live chat enabled
THE GAINS

5 powerful reasons to use webinars in real estate

Real estate webinars help you grow your pipeline, expand your reach, and close more deals while staying at your desk. Here is how it works

Lead generation & nurturing

Capture warm leads with registration forms, polls, and follow-up emails. Segment prospects automatically by interest and readiness. Build relationships by sharing market insights and addressing common concerns through your webinar platform
Real estate agent reviewing webinar attendee list with CRM tags and segmentation

Virtual property tours

Take prospects on immersive home tours from anywhere. Share video walkthroughs, panoramic views, and floor plans in real time. Answer questions on the spot and move qualified leads further along the sales funnel faster than with traditional showings

Realty market updates

Position yourself as a market expert by hosting monthly or quarterly webinars on housing trends, pricing shifts, investment opportunities, and mortgage updates. Keep buyers and sellers engaged while staying top-of-mind

CRM and automation tools

Connect your webinar platform to your CRM. Tag leads based on webinar behavior, send drip emails, and keep your pipeline full with minimal effort. Automate follow-ups and gain insights into what each attendee wants

Scale without boundaries

Reach international investors, out-of-state buyers, or remote sellers without travel. Webinars break down physical limitations, letting you host multiple events weekly without burning out or compromising quality
THE HELP

FAQ for agents and webinar presenters

Learn how real estate professionals can use webinars to grow their business, attract more clients, and streamline operations with our platform
How can I use webinars to generate and nurture real estate leads?
Webinars can be a powerful way to attract new clients in real estate because every person who signs up is a potential lead. With our platform, you can create custom registration forms and organize your audience based on their needs, whether they are buyers, sellers, or investors. This helps you understand who you’re speaking to and shape your message accordingly. During the webinar, you can use interactive features like polls, clickable offers, and calls to action to keep your viewers engaged and interested. Once the event is over, the platform allows you to send follow-up emails that match each viewer’s interests, helping you stay connected and build trust over time. Instead of spending your energy chasing cold leads, you’ll be talking to people who already know you, like your approach, and are more likely to work with you.
Can I host live property walkthroughs or virtual open houses?
Yes, you can easily host live property walkthroughs and virtual open houses on our platform. Many real estate professionals use this format to showcase properties in a more engaging and accessible way. You can broadcast directly from the property using a mobile phone or computer, or prepare a recorded video tour in advance and share it during your webinar. It’s also easy to include visual materials such as high-quality photos, video clips, or even 3D tours to help bring the space to life. Viewers can ask questions right during the session, either by chat or voice, which gives you the chance to connect with them personally and respond to their interests right away. This format is especially helpful when you want to present several listings or reach out to buyers who are located far away and can’t visit in person.
Can I integrate my CRM system to track leads from webinars?
Yes, you can connect your CRM system to collect and manage leads from your webinars. Our platform is designed to work with many popular CRM tools using the API and also includes helpful built-in features that allow you to track each participant’s journey. From the moment someone registers to when they join the session, ask questions, participate in polls, or watch the replay later, all of their activity is recorded. You can either sync this data with your CRM or export it, making it easier to follow up with interested attendees, schedule consultations, or organize your contact list for future campaigns. This approach saves time and helps you build long-term relationships with people who are genuinely interested in what you offer.
How do agents use webinars to show expertise and stay visible?
Real estate agents often use educational webinars to share insights on topics like market trends, buying strategies, investment opportunities, or local community highlights, which helps build their reputation as trusted experts. Staying consistent with your sessions, whether monthly or quarterly, keeps you visible to your audience and reminds them of your expertise. With our platform, it’s easy to schedule regular webinars, customize the registration experience to reflect your brand, and send timely reminders that encourage people to attend. When you provide helpful information and real value, people are more likely to return, refer others, and choose to work with you. This approach is not just focused on selling because it also helps you create meaningful connections that last.
Can I repurpose webinar content for ongoing marketing?
Yes, and making this connection is strongly encouraged. You can easily record your webinars and offer them on demand to people who couldn’t attend the live session. Short clips from your sessions can be shared on social media, added to your website, or sent by email to keep your audience engaged. With built-in tools for organizing your media library, our platform allows you to build a growing collection of content that works for you over time. This type of long-lasting content can continue attracting new leads even when you’re not running webinars, helping you get more value from each session without extra effort.