At present, the value of video marketing has increased tremendously. Actually, it has become a compulsory part of any online promotion program. And more and more companies include it in their promotional programs and plan thoroughly.
Integrating Webinars into Video Marketing Strategies
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Some preconditions probably lead to that, for example, the enormous technological advancement in recent years and human nature. It is a well-known fact that people are prone to be lazy. And, in fact, technology development contributes to our laziness. We prefer actions that require less effort. And reading requires more effort to understand information than just viewing a short video clip with the same information. People perceive visual information better than text, which takes more time to read. One image is worth hundreds of words.
Live webinars for video marketing
Using video marketing significantly impacts search results, as search engine algorithms favor pages that include video content. Thus, your webinars or their parts will ensure higher positions on your websites through search systems. So, webinars may be used diversely for video marketing.
1. Cut your webinars and make short clips for further reuse
If webinars are a frequent activity in your business, then you probably have a large base of previous webinars. Make shorter clips for future reuse. The matter is that long content automatically repels some part of users. Shorter ones are more likely to be watched fully. According to the Animoto survey, 83% view a video that is less than just 5 minutes. Some parts of webinars may be sharp, and interesting, while other parts may include just routine things.
Webinars may contain some improvisation that may be even more memorable and impressive than well-thought-out advertising campaigns with professional design and slogans. You even may use those parts that contain jokes and humor because people are more likely to remember and react to things that make them smile or laugh. So, look through your webinars. Think of the ways to use them for your business goals.
2. Upload and share through social networks
We all know that social media plays a massive role in our lives. Billions of people are on social media every day, watching countless hours of video. That’s why sharing your webinar recordings on platforms like Facebook (with over two billion users!) is a smart move. It’s a great way to promote your business, reach more people, and boost your profits. Understanding your audience and where they spend online is critical to building your business’s reputation and success.
3. Embed parts of webinars into landing pages
Advertising specialists invent more and more ways to increase the efficiency of their actions. And one of the recent tricks in online business is embedding a part of the webinar on the landing page. According to the Unbounce stats, placing a video on the landing page may increase conversion by 80%. So, using a recording of an appropriate webinar on the landing page will definitely increase your web income and the popularity of your web products, building trust and credibility. Users will spend more time on the page, and as a consequence, the probability of purchasing your products will rise.
4. Use in emails
In your business, you probably write different kinds of letters daily. Webinars or their parts may efficiently clarify your messages, as they will create a sense of real communication to some extent. Your messages will seem more trustworthy and credible to recipients. In this way, the productivity of your emails will grow significantly.
5. Use as a part of a product description
Very often, in webinars, speakers demonstrate certain products or describe the advantages of their business. You may cut such parts of your online event and use them as a visual demonstration of your client’s products. According to the same Animoto survey, for 75% of buyers, products with video descriptions are more attractive. So, this way of the usage of webinars will ensure some kind of self-service and, therefore, stimulate sales processes in your business.
6. Live-streaming
Webinars are a relatively new trend, but they’re becoming trendy. Many webinar platforms now let you host them live or connect them directly to social media. This helps you answer customer questions quickly, build a positive brand image, and create strong connections with your audience.
Live-streaming allows more freedom in communication with people, i.e., interacting directly, showing your attitude, and solving any issues immediately.
In summary
Generally, webinars, being invaluable video material, contain many hidden treasures that may be useful for video marketing in various ways. In their online businesses, people who are able to think out of the box can discover that unlimited potential and apply such a useful tool for the promotion of their own businesses. Use humor, be creative and discover new ways to apply the valuable content of webinars.
FAQ
Webinars help to engage the audience more deeply because people prefer watching than reading. They also support search engine optimization as pages with video content often rank higher in search systems.
You can cut a webinar into shorter clips and share them on social media or embed parts on landing pages. In email messages you may also insert a video fragment to enrich your communication and make it more trustworthy.
Yes. Embedding a relevant webinar segment increases the time visitors spend on the page and helps build credibility. This leads to a higher chance that they will take the desired action.
You may include webinar recordings or clips in your emails to clarify messages and add a sense of real connection. This helps your emails seem more genuine and boosts response rates.
Yes. Live webinars let you answer audience questions immediately and create closer communication. They can be broadcast directly to social media platforms to increase reach and engagement.
An expert behind the simplified online meeting and webinar software platform, MyOwnConference. In today’s flexible work environment, Dan offers invaluable life hacks, in-depth reviews, and savvy tips for organizing, promoting, and excelling in virtual conferences and webinars.
