A webinar that stands on its own, connected to nothing, never performs as well as one wired into the rest of your stack.
Your Webinars with Essential Integrations
A handful of integrations is usually all it takes to run a business webinar that generates decent leads, and getting them wrong costs you those leads.
What is a webinar integration?
Below are seven connections worth making to get the most out of your webinars. But before the details, a word on what a webinar integration actually is.
A webinar integration means connecting third-party software to your webinar platform so it does more than broadcast. On our side, that connection runs through the public API, which is what lets your own tooling read and write the things a webinar knows about. Most of the time, integrations exist to improve the quality of the leads you collect.
Best webinar integrations
Integrate with a CRM software
It is one of the crucial integrations one must make to increase the lifetime value of webinars. CRM helps in tracking the webinar data in a more organized manner. Having the webinar data makes the analysis and reporting very easy. From form submissions on the landing page to engagement during the session itself, a CRM keeps the whole trail in one place.
There are plenty of CRM tools on the market, and most of them can be wired to a webinar platform through its API. Salesforce and Pipedrive are two that make the tracking straightforward. You can choose the CRM based on your business requirements.
Moreover, the lead generation will increase with the help of a CRM, as the user need not leave the webinar platform to perform the desired action.
Integrate with a lead generation software
If you want to generate leads through automation, it is essential to integrate your webinar platform with lead-generation software. Lead generation tools send personalized messages to the target audience on all social media platforms. It helps in generating high-quality leads for any business.
Perfect lead generation tools gather the audience information and collect their emails when they join your webinar. Further, it will help you to create personalized messages for your target audience. You can also segment the audience based on their interaction in your webinar.
For example, if somebody leaves the webinar halfway through, you can send them a short email asking what made them drop off. Similarly, you can send out an offer or bonus to the audience who have stayed till the end of the webinar.
Integrate with an email marketing platform
Based on user behavior, email marketing platforms help you send drip emails to the audience. You can use these drip campaigns to target specific audiences, which helps generate laser-targeted leads.
If the webinar platform allows, you can also convert the leads into impressive deals, which helps you walk out with profits at the end of the webinar.
The email marketing platform also sends out emails to the audience regularly to keep them updated about your products and services.
Integrate with video players
If you always record your webinars, it is worth connecting the platform to a video player. Video players work best with recorded webinars as it helps the audience watch your webinars in their free time. Also, it is recommended to integrate the video player only if you can add your branding and other business information to the webinar. Otherwise, it does not drive many leads for your business.
Instead of writing complex scripts for other video platforms and creating new videos, adding your webinar recording to the video player will help you generate more business. Sales during webinars pick up when a video player is integrated with your webinar platform. So, try making the best use of the video player integrations.
Automate the workflow
Automation platforms such as Zapier chain one service to another, so a registration on your landing page can trigger the invitation, the reminder and the CRM entry without anybody touching it. Where a platform offers no ready-made connector, the same chain is built against its API instead.
Pair it with a learning management system
If you are in education, an LMS such as Moodle is where your recorded sessions belong, available to watch at any time. This feature is beneficial for anyone unable to attend the live webinar.
People who do not have time to watch live webinars can go through this learning management system and watch your webinars while commuting.
Push announcements into team chat
If your company lives in Slack or something like it, that is where the invitation to an internal webinar belongs. Colleagues forward it to each other in the same place they already talk, which brings you attendees you would otherwise have had to email twice.
Can I integrate anything with a webinar platform?
Now you know that integrating third-party services with your webinar software will make things easier. But what do you do when your webinar software has no ready-made connector for the tool you need?
That is what an API is for.
Working through the API
Our public API takes an access key and answers requests about profiles, moderators and the events themselves. Your own script, or an automation platform acting on your behalf, calls it at the moment something happens, so a form submission on your side can create the moderator, send the invitation and file the lead without anybody doing it by hand.
That is the piece most people miss. You do not need a ready-made connector for every tool you own. You need one place that answers questions about your webinars, and the rest is wiring.
Key takeaways on integrations
If you are looking to increase conversions, integrations are where the easy gains sit. Where no connector exists, the public API does the same job with a little scripting.
FAQ
What exactly is a webinar integration and why is it useful?
A webinar integration means connecting a third-party software with your webinar platform to add extra features and make your webinar more efficient and professional. It is useful because it helps automate processes and improve lead generation without forcing users to leave the webinar environment.
Can I connect any software with my webinar platform?
If your webinar software has no ready-made connector, use its API. Ours takes an access key and answers requests about profiles, moderators and events, so you can connect practically any software with a little scripting.
Which integration should I start with first?
You should begin with CRM integration, because it organizes webinar data, tracks user behavior, and improves lead quality. Once CRM is in place, you can add email marketing, lead generation tools or Zapier to automate further workflows.
How does an API differ from a ready-made integration?
A ready-made connector is a prebuilt bridge between your webinar platform and one particular tool. An API is the general case, so you define what happens and when, and it works even where no connector was ever built.
Will integrating video players boost conversions?
Yes, integrating video players can help, especially for recorded webinars, since attendees can watch them later with your branding.
