So, you have held a couple of webinars and do not feel the effect? Our clients’ experience proves that webinar series are often way more effective than a single event held.
Webinar series usually consists of several webinars united by the same topic and audience into a chain of events. In real life, this looks as follows: a webinar dealing with some certain topic is created and divided into several parts. Every single event gets some separate part of content considered. Ultimately, the topic gets great and diverse consideration.
The advantages of such events for attendees are obvious: they get more information. With this approach, an attendee can register for an event once and keep receiving notifications about further events.
From the organizers’ point of view, is it worth spending time and efforts on creating a series of webinars? We have found a few pros and cons.
Constant and loyal audience
Webinars are convenient tools that allow sharing information and practical ideas with the audience.
If you hold webinars regularly and are devoted to the same agreed topic, you will most likely form your constant audience. Due to webinar series, you form a group of people around you or your company, and the people will become your subscribers, visit your events regularly, read your emails and will possibly use your goods or services in future.
By taking care of the clients’ education and providing them with useful and topical content, you increase your value and form an expert’s status.
People trust experts and listen to their opinions. And, sure thing, they use the experts’ services. Share much useful information that can be applied in particular situations and get considerable results.
Multiple marketing experiments prove that it is easier for a customer to place an order after several interactions with the company. This is why you should not expect immediate results after holding a single webinar. Simultaneously, the webinar series will help you get closer to your desired aims, e.g., orders placed and deals paid. You appear to be in the view of your potential clients all the time and keep them interested and engaged even if they are not ready to buy anything right after the first webinar.
The more webinars you hold, the better your results will be. And this rule does apply in this case.
Holding webinar series is beneficial for you not only because you can get more potential attendees and clients. In most cases, webinar platform services’ cost does not depend on the number of events it hosts, which means you can hold webinars practically every day at no additional cost.
More time and efforts spent on organization
You will need to spend more time and effort on webinar series organization than a single event. You will have to prepare a keynote, a plan and presentation content for every event, and invite presenters and attract attendees. To make things run smoothly, delegate some part of your responsibilities to your employees, colleagues or freelancers.
Lowering activity of attendees
You may come across a situation when after the first webinar the interest of its attendees to the event will decrease, with the second and the third event getting fewer visitors. To avoid this, do not forget to regularly remind your potential audience of the webinar and never stop promoting the webinar earlier than you should.
Additionally, it is worth thinking over the content: share useful information, but do not do your best to give all the most interesting info during the first meeting.
We think that now you will have a clearer idea of what is better for you, whether to organize webinar series or one-time webinars on different topics. Whatever you may choose, with MyOwnConference preparing and holding a webinar will be equally simple and pleasant.