Of course, you do not want your efforts to be in vain. You do not want your webinar to go unnoticed or disappoint your subscribers.

Mastering Webinars: Top Tips for Success

You want your online event to attract as many leads as possible and turn them into loyal customers. You are aiming for more brand awareness and higher sales, along with positive feedback and recognition that come naturally when you deliver real value to your audience.

How do you pull it off? Let’s explore together main webinar secrets.

Secret #1: Be a participant

Many successful webinar creators fall into a trap of assuming that their interests, needs and desires are the same as their audience’s.

This is not only a false, but also a costly assumption. You do not want to spend hours creating a webinar only to encounter dead silence on the other end.

Before you do anything (and we mean anything), you need to put yourself into audience’s shoes. Not literally, but rather through analytics, polls, surveys, competitor studies, etc.

Only once you get a clear picture of your potential viewers, you can proceed to choosing the topic, crafting a landing page, and all that good stuff.

Secret #2: Split test now

Analytics should be your dear friend from start to finish and beyond. Do not treat it as an afterthought that you will (maybe) do after the webinar airs.

Create different registration/landing pages and see how well they perform. Monitor your ads and spot where the majority of traffic comes from to register. Know what ads perform better and try to understand why.

If you’ve got multiple webinars, split test them as well.

Without data, every decision is just a shot in the dark. You as a creator are better than that. You can collect data and think deeply about it to make better decisions right now.

Secret #3: Do good examples

Do not just pick random examples from the first page of Google. Do your research, talk to the people in the industry, think of examples from your own experience. It would be ideal if you could invite some of the experts to share their experience with you.

People are sick and tired of unscrupulous creators trying to make money off the publicly available information.

If you are going to make the viewers pay to be in your event, you need to deliver something unique — otherwise, you risk not only losing many potential clients, but also damaging your reputation indefinitely.

Secret #4: More value, less sales

When it comes to quality content, focus on giving your viewers real value instead of trying to perfect your sales pitch.

Nobody wants to sit through an hour-long promotion. Even your company’s most avid fans will ultimately leave, maybe even forever.

You can always promote your product in your email, on your blog, or during another webinar, but it takes much more effort to win back the trust of viewers who feel their time was wasted.

Secret #5: Be supportive

Not everyone is a confident go-getter with unshakable determination. A lot of people suffer from impostor syndrome, are generally cautious, or have some other psychological impediment that would prevent them from jumping at your proposition.

Therefore, you cannot rely solely on logic in your presentation. Appeal to people’s emotions. Encourage them to envision how your product/service can change their lives.

Let them know that it’s normal to feel scared, confused, or embarrassed because you have felt the same way before. In fact, everyone has experienced something similar, but the people who find the courage to step outside their comfort zone are the ones who truly succeed.

However, while it’s important to be your audience’s friend, you should:

1. Not be manipulative;
2. Keep a healthy distance.

You want to attract the right customers, and that means people who make thoughtful choices instead of being pushed into quick emotional decisions.

You also want to still maintain an aura of authority. While it’s good to be nice and approachable, do not erase those professional boundaries.

Secret #6: Send recordings

Did you know that 84% of B2B consumers choose replays over live webinars?

Some of your participants might think they will be able to watch a recording once the event starts. You want to make sure they are not disappointed, especially when they have paid to attend the webinar.

In any case, that recording is one of your most important post-webinar conversion tools. Do not disregard it. Use it to get even more leads and sales. Here you can find information on how to record a webinar.

You might want to set a time limit for watching the recording, for example 24 hours, so it feels more urgent. If you prefer, you can also upload an edited version of your webinar to your website and keep it there as a long-term lead magnet.

Secret #7: Sharing is caring

Share a time-limited discount with your webinar participants because it will come across as a thoughtful gesture and it can also help you increase your overall sales.

Send follow-up emails that include pleasant surprises such as books, case studies, or white papers that match the topic of your webinar. If you do not have any of those resources, you can share your presentation along with the transcript of the event.

This sends a message to your viewers that you are really passionate about the topic and their success, aka you don’t do it just for money or popularity. This should inspire them to accept your proposition.

Secret #8: Promote like there is no tomorrow

Promote at least two months in advance, 2-5 times a week, on all relevant channels simultaneously.

Do not just buy one Facebook ad and call it a day. Be more thorough in your approach:

• do different types of ads (registration, engagement, sales)
• ask for people’s feedback in exchange for perks such as your podcast, e-book, etc.
• optimize your ads, landing page, blog to fit the Google ranking standards

Promotion is crucial for the success of your webinar. Without it, you might as well be talking to your reflection in the mirror. Getting the promotion right is half the battle.

Secret #9: Engage viewers in discussion

And not only during a Q&A session. Do not simply mumble through the script because that approach will not work. Ask your audience questions at the beginning, in the middle, and at the end of the webinar.

Don’t rely only on a Q&A session to keep your audience interested. Keep in mind that a webinar usually lasts about 60 minutes, which can be a long time to hold someone’s full attention, even for the most focused people.

However, it is important that you understand exactly how your webinar software works. Otherwise, you may risk losing control over the situation and turning your webinar into a confusing mess.

Secret #10: Leave them craving more

Many new creators make the mistake of revealing everything during their first event. As a result, the audience loses interest because they already got everything they wanted to know.

Never make that beginner mistake. Every webinar should offer the perfect balance, giving your audience enough to feel satisfied while still leaving them eager to see more of your work.

That is a perfect time to follow-up with an additional offer. Perhaps, you offer one-on-one consultations for an additional fee. Maybe, you’ve got a paid podcast or book that just need more sales.

A webinar, although value-based, should be just a taste of what you’ve got to offer. If your viewers want more, they need to interact with you, subscribe for more content, or pay for additional services.

Conclusion

We tried to cover the webinar secrets we believe are optimal for creators of all kinds. However, it is true that there is no single formula for an ideal webinar.

Most of it is just trial and error, which is why you should do webinars regularly, monitor the results, and make smart decisions based on those observations. Trying and not giving up is the best secrets weapon you can have at the ready.

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