Email messages are a quick and convenient means of communication with your webinar participants.
Creative Ideas for Webinar Email Campaigns
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Generally, it should not be just confined to a reminder of the webinar broadcast start and the link to the webinar room.
Communication with webinar participants over email can become a full-fledged component of your marketing strategy.
Email campaign before webinars
As proven in practice, only 20-40% of pre-registered attendees visit free webinars. So, the email campaign’s main task preceding the webinar is to warm up the audience’s interest in the event.
What to send before the webinar?
Useful content
Articles, videos, or other useful information related to the webinar topic would underline your professionalism to the audience, and it will have more trust in the upcoming event.
Task or lifehack
Provide your audience with a small task or a piece of advice allowing for at least a little yet likely result. For instance, if the webinar is devoted to time management, you’re your attendees to make a list of all unfinished tasks and finish those they think will change their lives for the better (like a visit to the dentist). Such campaign will significantly increase your authority and listeners will be waiting for your webinar eagerly.
Survey
Offer your participants to answer one or several questions, for instance, ones concerning the problems they are nervous about or their expectations from the webinar. Supply the question with several answer variants, as users are more likely to answer this way. A survey could help you to understand the future audience of your webinar better.
Review of previous webinars
Share reviews and recommendations of the people who have participated in the previous webinars. Social confirmation and success stories, in particular, foster visitors to be waiting for your webinar eagerly.
Link to the webinar room
On the webinar day, send your participants a link to the webinar room.
Reminder concerning webinar starts
Users can easily forget about your webinar, especially if they registered about a month before the event start. Remind them about the webinar several times. The topic of this letter should better be as clear and vivid as possible. E.g., “Webinar on website creation starts in 30 minutes”.
Email campaign after webinars
After the webinar is over, it is crucial to preserve contact with webinar participants and push them to further cooperation with you. The suggested ideas could be included in a single email or used separately.
What email campaign send after the webinar?
Words of gratitude for participation in the webinar
Express your thankfulness to the participants who had found time and a chance to visit your webinar. Warm words are always a pleasure for the audience.
Also, send follow-up campaign to people who didn’t attend your webinar.
Webinar recording
Sending the webinar record after the broadcast is a matter of courtesy. Webinar presentation could be attached as a separate file so that visitors should not have to scroll through the record while searching for the slide they need.
Links to additional materials
The email may include links to extra materials that relate to the webinar topic, such as an article, a video, research papers, or an infographic. The creative concept features an image of a light bulb representing an idea together with an email symbol.
Answers to open questions
Some questions asked by the visitors at the webinar might remain unanswered. After the webinar, be sure to look through the chat history and note such items. Answer them in the next email.
Special offer
If a webinar contained references to your products or services, the post-broadcast email could offer a discount or a special offer. This could help the hesitating to make their decisions. The must-have requirement for the special offer is its limited time availability.
Request to make friends on social networks
After the webinar, when visitors have already learned more about you, it is high time to offer the participants subscribe to you or your groups in the social networks. This would allow for keeping feedback with the users and form trustful relations.
Link to your website
Invite your visitors to your website. This will help them find additional information while you are going to receive additional traffic.
Survey on next webinars
Ask your participants about the webinar topics they would be interested in for their upcoming visit. This could allow you to select interesting and demanded topics for future broadcasts.
Information about the next webinar
Holding webinars regularly allows for growing a maximum loyal audience. Do not miss a chance to invite listeners to your next webinar. Let them reserve their seats in the webinar room long beforehand.
Summary
Including both targeted pre-webinar and post-webinar email campaigns in your strategy helps you guide attendees smoothly through the entire experience and strengthens their engagement. When you share helpful content before the event, such as insights, small tasks, or surveys, you prepare your audience to take part and build trust in your brand. After the webinar, sending thoughtful follow-up messages with thank-you notes, recordings, extra materials, answers to missed questions, special offers, social media invitations, and information about upcoming events turns a single session into an ongoing connection. With clear and consistent communication, this two-part approach increases attendance and loyalty while making your webinars an important part of your marketing funnel that creates long-term value for both your audience and your business.
FAQ
The main purpose of emails sent before the webinar is to warm up interest in the event since only about twenty-to-forty percent of pre-registered people actually attend.
You should include useful content such as articles or videos related to the webinar topic to build trust, a small task or life-hack for your audience to engage with beforehand, a survey to capture participants’ expectations, reviews of past webinars for social proof, and clear links and reminder emails for the webinar itself.
A post-webinar email campaign is important to maintain contact with participants and encourage further cooperation. It should contain a thank-you message, a link to the webinar recording or presentation, links to additional materials, answers to open questions, a time-limited special offer if applicable, an invitation to connect on social networks, a link to your website, a survey for future webinar topics, and an invitation to the next webinar.
The article suggests sending several reminders on the webinar day because even registered participants can forget the event especially if they registered far in advance. The subject of such reminder emails should be clear and vivid, for example “Webinar on website creation starts in 30 minutes”.
A good strategy for engaging non-attendees after a webinar is to send follow-up emails that include the webinar recording, additional resources, perhaps a tailored special offer, and invite them to your next event. This ensures that even those who missed the live session stay connected and can become future participants.
An expert behind the simplified online meeting and webinar software platform, MyOwnConference. In today’s flexible work environment, Dan offers invaluable life hacks, in-depth reviews, and savvy tips for organizing, promoting, and excelling in virtual conferences and webinars.
