Webinars represent a beneficial tool to help starry-eyed entrepreneurs engage with many prospects and potential leads. A practical webinar helps spread awareness of your brand, allowing your company to spread some influence in a highly competitive business landscape.
Boost Engagement in Your Next Webinar
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Stand out with smarter webinars
Without a doubt, the return on investment of webinars is pretty high, providing plenty of opportunities for business owners to make their mark in their chosen industry. As a form of self-promotion, webinars are some of the best ways to spread your message, though they still come with their fair share of pitfalls. The burden falls on the webinar organizers to ensure that they cover their bases to ensure a smooth process.
One of the most significant advantages of going for a webinar comes with the overall popularity of the tactic. You’ll find yourself spoiled for choice with the number of ways you can improve a webinar and engage viewers, allowing you to pick and choose your favorites to develop the best possible presentation. Making your webinar stand out will be the least of your worries.
When it comes to improving the quality of a webinar, the main issue is not necessarily the content but how you manage to update and get potential participants actually to participate. It’s a problem that has plagued many would-be webinar organizers and caused many to fall short of expectations. Even the best type of webinar content will fail without enough participants to absorb the information and spread the word, which is an absolute shame.
Read next: 5 Best Webinar Providers to Use in 2021
If you want your list of online users to arrive at your webinar on time, it is crucial to focus on other aspects of what makes a webinar great. In this case, it will be all about successfully updating your webinar participants and ensuring they arrive on time.
Create a dedicated landing page
Suppose the purpose of a particular landing page is to host webinar participants for a limited time. In that case, it can be tempting to rush through its creation, prioritizing function over form for the sake of time. While it is important to publish dedicated landing pages to the web as quickly as possible, remember that it remains only one of the many aspects of what makes a business great.
For that reason, using a dedicated landing page builder means gaining access to a long list of tools that enable you to create fully customized and dynamic landing pages. Top-level builders combine templates, scalable hosting, and marketing tools to deliver both speed and quality. You can greet your webinar participants with purpose-built, high-quality landing pages that clearly present all the relevant information. It also helps to have an easy-to-navigate landing page, as visitors appreciate any app or website that respects their time.
Use email
Brands continue to regard email as the most effective channel for communicating with their existing customers — and for good reason. Not only do the overwhelming majority of people have a personal address, but putting together an email marketing campaign to promote events saves you time and money. If you select a site builder that enables you to integrate automated email marketing campaigns within the rest of your processes, things can get even easier.
When it comes to deciding when to schedule your reminders, there is no definitive answer. It is crucial to strike a healthy balance between regular reminders and inbox flooding, so aim to send out one email a few days before the webinar. You can also send another email on the day of the webinar to help remind those that might have forgotten. It is never a good idea to flood the inbox with reminders, but you also run the risk of very few people attending. Many might see the email tactic as archaic, but it delivers results when it truly counts, especially in the case of webinars.
Share a document with relevant information
One of the biggest hindrances to any event is poor communication, particularly when it comes to online events. A company can easily dilute important information if it scatters it across just a few social media posts, separates it into various announcements on the website or blog, or includes it in a couple of emails that are easy to overlook.
Most people are busy, and many are unwilling to prolong the struggle to find the necessary information. If they feel that the relevant information is not readily available, they will likely lose interest quickly. You need to make sure you keep their attention during the days leading up to the event, just like you take care of everything else.
As such, it is much better to collate all relevant information in one place — a single, well-presented word document to which participants can refer whenever they need to know more about the event. Doing so will not only ensure that they do not waste time scouring through old posts to find what they need, but you will also spend far less time responding to an influx of last-minute questions and queries. Responding to your brand’s various social media and customer service channels and answering the same questions repeatedly is not ideal.
Conclusion
Webinars can prove highly lucrative for your business — both in converting prospects and solidifying your brand’s position within your industry. However, they place a higher demand from organizers than some of the more common types of online promotion. This is why preparing and ensuring you are ready to handle the unique demands of organizing and hosting a webinar is crucial. Digital marketing, in general, is all about getting as many eyes as possible on your content. The best way to do that is to be diligent with a webinar’s content and marketing strategy.
FAQ
You should design a landing page that is entirely focused on the webinar so that visitors immediately see the purpose of the page and the key details. A clear layout, simple navigation and relevant information in one place help readers understand what to expect and encourage registration.
You should aim to send one reminder a few days before the webinar so attendees have time to plan ahead, and then send another on the morning of the event so that people who forgot are nudged. By doing so you strike a balance between staying top of mind and avoiding inbox fatigue.
When all essential details such as agenda, instructions, links and technical requirements are gathered into a single accessible document this prevents confusion and reduces last-minute questions. Attendees don’t waste time searching across different channels and you avoid repeatedly answering the same queries.
Allowing participants to test the interface and features ahead of time gives them confidence and reduces technical anxiety. When they feel comfortable navigating the tools they are more likely to arrive on time and engage actively during the live session.
You should centralize all important messages in one place so that participants know exactly where to look for updates. When reminders, documents and instructions are synchronized rather than scattered across emails, social media and blog posts confusion is minimized and engagement improves.
Bernadine strives to inform and engage with readers, ultimately sharing the idea that the Internet isn’t just for entertainment but also a means to share knowledge and enrich each other’s lives. Her previous experience working in an international development finance institution allowed her to travel and realize her potential as a writer and her ability to see both sides of a story. She effectively oversees online content publication, converting more leads with a landing page builder and many other useful apps. She works hard to ensure that the ideal articles get to the audience that benefits the most.
