Webinars are a fantastic way to connect with an audience, share valuable insights, and even boost your business. But the key to a successful webinar starts with choosing the right topic.

A well-chosen topic not only draws in viewers but also keeps them engaged, making it easier for you to achieve your goals—whether that’s education, marketing, or sales.

So, how do you find the perfect topic for your webinar? Let’s walk through the process together!

Excellent webinar topics

Webinars are popular because they are engaging and excellent at recreating the feeling of being present at a live event. They are a two-way street: participants can not only listen to a knowledgeable speaker, but also take part in a live discussion, ask questions, and get immediate answers.

Entrepreneurs use webinars to gather a database of potential customers and partners for marketing, public relations, and sales.

Whatever your webinar goals may be, the core of success is always the loyal audience that loves your content and personality. And the first step towards garnering that audience is choosing the right webinar topic. Let’s explore how to do this together!

Step 1: Define your goals

Before you even brainstorm topics, take a step back and ask yourself: What do I want to achieve with this webinar?

Your goal shapes everything—from the content you create to the audience you target. Here are some common webinar goals:

👉 Educate

Share knowledge, teach skills, and showcase your expertise.

👉 Market & Promote

Boost brand awareness, introduce a new product, or establish credibility.

👉 Connect & Engage

Build relationships with your audience and establish trust.

👉 Generate leads

Gather contacts who may be interested in your products or services.

👉 Answer questions

Provide clarity on common concerns, saving time on customer support.

👉 Sell a product or service

Convert viewers into paying customers.

Once you have a clear goal in mind, you can move on to the next step.

Step 2: Identify your target audience

Your webinar isn’t for everyone. It’s for a specific group of people who are interested in what you have to offer. The more specific you get, the better your webinar will perform.

Here are a few questions to help define your audience:

1. Who are they? (Age, gender, profession, interests)
2. What are their pain points?
3. What solutions are they looking for?
4. What kind of content do they engage with the most?

For example, if you run an online language school, a general webinar on “Learning Chinese” might be too broad. Instead, focus on a specific challenge, like “Mastering Chinese Phonetics in 30 Days.” The more targeted your topic, the more valuable it will be.

Step 3: Brainstorm webinar topics

Now comes the fun part—coming up with potential topics! Here are some great ways to generate ideas:

👉 Look at trends

Stay updated with industry trends and popular search topics. If there’s a buzz around a specific topic, leverage it! Google Trends, Twitter, and industry blogs can help you spot emerging trends.

👉 Solve a problem

People love webinars that provide solutions. Think about the biggest challenges your audience faces and create a webinar to help them overcome those obstacles.

👉 Answer common questions

Review past customer inquiries, comments on social media, and FAQ sections. If a question keeps popping up, there’s a high chance many people would attend a webinar that provides the answer.

👉 Analyze search queries

Use Google Analytics, AdWords, or keyword research tools to find out what your audience is searching for. If thousands of people are looking up “How to improve public speaking skills,” a webinar on that topic could be a hit.

👉 Spy on your competition

Check out what your competitors are doing. You don’t have to copy them, but you can identify gaps and opportunities for topics they haven’t covered yet.

👉 Engage your audience

Ask your social media followers or email subscribers directly: What would you love to learn in our next webinar? A quick poll can give you insights straight from the source.

Step 4: Narrow down your options

Once you have a list of potential topics, it’s time to filter them down to the best one. Here’s what to consider:

👉 Relevance

Is the topic timely and important right now?

👉 Value

Does it provide real benefits to your audience?

👉 Demand

Is there enough interest in this topic?

👉 Your expertise

Can you confidently speak about this topic?

Choose a topic that checks all these boxes and aligns with your strengths.

Step 5: Format your webinar for maximum engagement

The way you present your webinar matters just as much as the topic itself. Here are a few popular formats:

👉 “How-To” webinars

Example: “How to Create Engaging Social Media Content That Converts”

People love learning step-by-step processes. This format works great for educational or skill-based webinars.

👉 “Behind-the-Scenes” webinars

Example: “Behind the Scenes: How We Built a 6-Figure Online Business”

Audiences enjoy an insider look at how things work. This format helps build a strong connection with your viewers.

👉 “Biggest Mistakes to Avoid” webinars

Example: “5 Common SEO Mistakes That Could Be Killing Your Traffic”

Sharing mistakes (and how to avoid them) is a fantastic way to provide value while keeping your audience engaged.

👉 “Industry Trends and Predictions” webinars

Example: “The Future of AI in Marketing: Trends to Watch in 2025”

If you position yourself as an expert, people will look to you for insights on where the industry is headed.

Final thoughts: Take action!

Choosing a great webinar topic is just the beginning. Once you have your topic, start preparing by:

1. Gathering materials and creating a presentation
2. Writing a compelling webinar script
3. Inviting guest speakers (if applicable)
4. Preparing Q&A questions
5. Planning your promotional strategy

A well-planned webinar can help you boost sales, establish authority, and create a loyal audience. So take your time, pick the right topic, and give your audience something valuable!