2022 has arrived with many promises for the eLearning business fraternity. However, the COVID-19 threat is far from over. New variants are stepping in to hamper business functioning further.
Your Course Must be Unique
Now that we know that the pandemic is not going away any sooner (at least in the first half of 2022), online learning is integral to improving students’ and employees’ skills. This year, the eLearning market is expected to grow to $240 billion1. So, if you want to sell eLearning courses online.
We prepared a list of seven tips to help you sell your eLearning course quickly and cost-efficiently. So, without further delay, let’s look at the seven tips.
Seven tips for selling your eLearning course in an effective manner
1. Come up with a relevant course.
If you are preparing a course, you must know people’s problems. The course must have a solution-oriented approach to expect some answers they were desperately looking for.
This also brings us to things that businesses generally opt for. Don’t offer what others have already offered. Your course must be something unique that persuades people to pay for it.
Remember, people’s threshold for sticking to irrelevant things has shrunk manifold. So, if you have those same old English grammar lessons on offer, you will struggle to make your market just like everybody else.
2. Protect your website connection
Before we move any further, we want to shine a light on the security aspect of your business. Cybercrimes are expected to rise in 2022. These days hackers use advanced tools to break through your website’s security. So, you must have a proper system to deal with cybercrime. Wondering what that system is? It is an SSL certificate.
Yes, a Secure Socket Layer certificate is a security protocol that helps protect your website’s connection from hackers who try to read the data transferred between your website’s server and the user’s web browser. SSL uses “SSL Handshake” to establish a secure network where all data passes in an encrypted format.
SSL also facilitates HTTPS or Hypertext Transfer Protocol encryption, allowing a website to have a secure padlock ahead of its URL that marks its authenticity. SSL also helps comply with PCI or Payment Card Industry’s guidelines, allowing an SSL-secured website to accept online payments from their users. Moreover, SSL is a mandatory requirement to rank in Google’s search results. So, install an SSL today and protect your eLearning website.
Read also: Make your MyOwnConference account even more secure.
3. Find your niche
If you randomly want to create a course to get some bucks in, you must decide which group you want to be a part of.
There are two groups of people:
a) the ones who are offering what everybody else is offering at a slightly lower price and b) the ones who are offering unique, high-quality products that only a few businesses are offering;
b) sounds fun, but it will take some determination, research, and effort to build something extraordinary.
It is tough to compel people to believe in your product initially, but your sales will skyrocket once people are aware of its benefits.
4. Make your course a joyful experience for the learner.
Your aim is not only to educate your learners but also to ensure that they learn joyfully. But, to do that, you must know who your target audience is.
For example, you can’t make a corporate employee childishly learn things. You have to keep your content crisp and humorous. But kids may not understand humour as much as they understand cartoons that make them laugh. So, it is for you to decide and choose the tone of your course.
5. Make your course versatile.
Some people sell eLearning courses with a sophisticated language that can only be communicated well to a certain group of people.
But you don’t have to sell courses to a certain number of groups only; masses are your targets. So it is best to use a more communicable vocabulary that people can easily understand.
The perfect course is one that even a layperson can understand without any confusion. So, aim to create simple courses that people can understand from all walks of life.
6. Market your course
Nothing can help attain more learners than a proper marketing strategy. Facebook, Instagram, Twitter, and LinkedIn are among the best social media platforms to market your course.
You can run ads on Facebook targeting the relevant target audience. Also, leverage Google by creating ad campaigns and promoting your content. Ask people to share your content as much as possible so that the course can reach the needy and help you fetch more learners. Without a marketing strategy, you can never fetch as many users and learners as possible.
7. Don’t rely on black-hat SEO.
Many websites promise to rank you on top of Google’s SERP. Never fall victim to that. Black-hat SEO practices are prevalent because people think they can help them fetch quick money.
They fail to realize that it can be utterly devastating for their reputation. When potential users know that you have used unfair means to establish your course, they will turn their backs on you. Thus, it is best to find relevant target markets and platforms and market your course to get genuine leads.
Maybe this article will be useful: How to Ensure GDPR Compliance in E-Learning Systems
Creating a course is one thing but, creating an effective course that helps solve the problems of the masses is another.
If you want your course to be bought by multiple people, you need a robust marketing strategy with high-quality content on offer. You have to analyze your target market, where they belong, what they do, and what problems they face.
Only after that can you work out a solution for them and turn it into a high-quality paid course. So, follow these seven tips before creating a course for your target audience.
Dan Radak is a web hosting security professional with ten years of experience. He is currently working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies.