The MyOwnConference webinar service has updated its favorite marketing tool, the "Call-to-Action" buttons.
Call-to-action buttons and banners
The sale buttons, now called the call-to-action buttons, now work better. Thanks to them, your webinars will become noticeably more effective.
Sales buttons, i.e. Call-to-Action or CTA, are elements on the screen (a button, a banner or plain text) that prompt the viewer to do something specific, such as register, buy, or send you an application.
You can now position the CTA buttons in three parts of the webinar room. The first is full screen. Once the CTA fires, only the Call-to-Action window stays visible and active, which puts every eye in the room on your offer.
Additionally, you can now display CTAs to your clients in the form of an ad or banner on slides or videos.
And if you don’t want to distract your audience from your presentation, select a position above the chat.
Now you can use all three buttons at the same time, but only when they appear in different locations. First, the full-screen CTA will show up, and right below it you’ll see banners or ads placed above the chat and within the display area.
Additionally, you can choose how long you want to display the CTAs to members. Run your ad continuously or set an interval from 1 to 20 minutes.
Finally, the CTA supports GIF images.
Why use call-to-action buttons at webinars?
CTA is worth using at webinars to:
- Attract the attention of attendees to your offer at some certain moment of the webinar;
- Induce users attending your webinar to perform one or several target actions. For instance, leaving an order, applying for a paid course, or subscribe for a newsletter to name a few;
- Turn a webinar that informs into one that also sells
How to use a CTA button
You build and fire CTAs from the "CTAs" tab of the materials panel inside your webinar room, so you can set one up and launch it mid-broadcast. Everything you have ever built also sits in the "CTA" tab of "Storage" in the control panel. If you want the click-by-click version rather than the strategy, CTA buttons in the help centre walks through the setup screen by screen.
Two formats are available, a text announcement and a banner.
When working with the tool, the preview will be available in the right part of the screen.
When a CTA fires, viewers see only that Call-to-Action window, active and visible. Nothing else on screen competes with your offer at that moment.
If you prefer to make your offer even more noticeable, be sure to add a colorful banner to it.
After the webinar, you will find detailed information about your CTA clicks in the history of events. You’ll be able to see which ads performed the best and who exactly followed your links. Check the statistics to continue working effectively with your prospect.
The sales buttons will help you take your events to the next level. See how CTAs in MyOwnConference work and how you can apply them to your webinars. If you have any questions on this new tool, write us a message in an online chat at our website. We are waiting for your questions and reviews and wish you successful webinars!
Final thoughts on call-to-action
A call-to-action works when it arrives at the right moment, which is usually just after you have explained why the offer matters. Pick the position that suits the moment, choose between a banner and plain text, then read the click statistics afterwards and adjust the timing for next time. That is what turns a webinar from something people watch into something they act on.
FAQ
How do I choose the best moment to show a CTA during my webinar?
You should pick a moment when your audience is most engaged and interested in your offer. For example show the CTA after you’ve explained benefits, shared a story, or just before a break. Test different timings and see when clicks are highest.
How many CTAs can I display simultaneously without annoying attendees?
You can run up to three CTAs in different positions but they must not overlap. Use full-screen first then banners above chat or in the slide area. Make sure they appear at different times or in different zones so they do not distract.
Is it better to use a text announcement or a banner for CTA?
Use the format that fits your webinar style. A text announcement can feel less intrusive and more conversational while a banner draws more visual attention. You may start with text and then test a banner to see which yields better response.
How long should each CTA remain visible to get good engagement?
It depends on your audience and pace but a display time between one and twenty minutes is recommended. If your content flows quickly you may favor shorter duration. Always monitor click statistics to adjust timing.
How do I track how effective my CTA was after the webinar?
After the webinar check the CTA history in your platform where you see number of clicks, who clicked, and which variant performed best. Use this data to learn what works for future webinars.
