Interesting and useful webinars attract viewers. The more viewers you have, the easier it will be for you as a host to reach your sales and promotional goals. In this article, we will discuss nuances to consider when choosing a webinar topic to attract the biggest number of viewers.
Webinars are popular because they are engaging and good at recreating the feeling of being present here and now. They are a two-way street: participants can not only listen to a knowledgeable speaker, but also take part in a live discussion, ask their questions, and get immediate answers.
Entrepreneurs use webinars to gather a database of potential customers and partners for marketing, public relations, and sales.
Whatever your webinar goals may be, the core of success is always the loyal audience that loves your content and personality. And the first step towards garnering that audience is choosing the right webinar topic. Let’s figure out how to do it together.
Step 1. Set Goals and Objectives
Before you start searching for potential webinar topics, you need to set your goals and objectives.
This step should be first since it determines your target audience. If you don’t have clear goals, you may end up promoting your webinar to the wrong people. As a result, the event will be useless for you and your viewers.
Webinar goals can be divided into three groups:
Educational webinars allow you as a presenter to reach many people and show off your expertise, especially when answering viewers’ questions in real-time.
Webinar platforms offer numerous tools to help you along: broadcasting experts and viewers, showing documents and videos, drawing on an interactive whiteboard, sharing desktop, conducting polls and tests.
Webinars help promote businesses, experts, and products. They can help build relationships with potential clients and move them across various stages of the sales funnel. Marketing specialists use webinars to increase the loyalty of the target audience.
Webinars are helpful for international companies that have offices in many different countries. Instead of traveling to the same location, their employees hold virtual meetings and conferences.
Here are some objectives a webinar can help you achieve:
If you want to have a solid database of potential customers and partners, webinars are a way to go.
Use webinars to teach or demonstrate how your product/service works to your clients.
For example, if you’ve got an online language school, you could launch a webinar to help new students figure out the homework system. This way you help your clients quickly learn the program and earn their loyalty.
Webinars help save time and money on training and updating the staff.
With webinars, you do not need to reply to every single person individually. You can just launch an online event and address all questions in one session.
Webinars are useful when it comes to advertising and selling a product. This benefits the entrepreneurs since they get people to buy “here and now,” whereas the customers learn about the product, ask questions, and make a more informed decision.
Step 2. Determine Your Target Audience
You cannot choose a webinar topic without knowing your target audience.
Test yourself – do you know your target audience?
Answer these questions:
- Who is my target audience (TA)? What gender, age, income, interests do they have?
- What does your target audience need?
- What are the needs and fears of your TA?
- What issues does your audience face?
If you managed to give exhaustive answers, that means you know your audience and will be able to choose an interesting webinar topic for them.
Webinars are targeted towards a specific group of people, since holding events for a disparate audience is difficult and not always possible. The narrower the group is, the easier it is to meet their needs.
Example. Let’s say you teach Chinese, so you organized a webinar for the beginner students. At first glance, it is a pretty narrow group of people.
However, not all beginners are the same. For example, one student may have never heard of Chinese syllables, while another one may know them, but can’t spot the difference between the consonants.
If you don’t account for these nuances when choosing a webinar topic, you risk disappointing a large chunk of your audience and losing prospective students.
To avoid this disaster, you should strive to narrow your target audience. Do not hold a webinar on the basics of Chinese. Organize an online event on the basis of Chinese phonetics.
Step 3. Make a List of Webinar Topics
Now that you know the goals and objectives of your webinar as well as the target audience, you can start looking for interesting topics. Here are some helpful selection criteria:
Trends are fickle, and what is popular today may not be in demand tomorrow. However, you still need to monitor popular topics, as they are more likely to be interesting for your audience.
Focus on bringing value to your viewers. People show up for webinars to get information, experience, and other benefits. A valuable webinar will attract more viewers and will make them more interested in your future events.
Look up search query statistics to select a popular topic for your webinar. People look for answers on the internet, and you can organize a webinar to give those answers.
Use AdWords and Google Analytics to collect data on Google search history.
A webinar organizer needs to analyze the search statistics when choosing a topic for a webinar. This is how they ensure there are enough people interested in the event. The more traction the topic gets, the more potential customers and viewers will register for a webinar.
Poll your social media and email newsletter subscribers to find out what topics are in demand.
Your competitors have a similar target audience. Why not what webinars they’ve already held or are now preparing? It’s not plagiarizing since you are only looking for content ideas. This strategy is also helpful insofar as you can discover what topics are yet to be covered, so you can be the first.
Now that you’ve got the list, you can choose the topic. Choose the one you can present and discuss in the most professional and profound manner. Don’t forget to seek help with your audience via polling and search statistics.
Bonus: Ideas for Webinar Topics
We can’t offer you specific topics for your online seminars since we do not know where your expertise lies. However, here are some general areas you can select:
Why not tell your viewers about:
- How to do something right
- How to learn something
- How to solve a specific problem
- How to use a program/service and avoid errors
- How to master a new product/service
- How to make money
- What’s new in the industry
- Upcoming events and the results of the past events
Once you choose a webinar topic, you will need to gather materials, make a presentation, invite experts, write a webinar script, and prepare questions for the audience. You will also need to launch a promotional campaign and take care of special gifts and bonuses.
This is a lot of work, but if you do everything right, you can achieve your desired goals, such as selling a product, promote an expert or service, increase loyalty, create a database of potential customers and partners.
Stay in touch – we will tell what to do next.
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