Webinars are one of the most powerful ways for a business to increase sales and leads. They provide an opportunity for a business to promote its knowledge and expertise and interact with prospective clients, customers, and connections. Doing this helps to promote trust and makes it more likely that people will interact with a business and invest in a product or service. If you want to optimize webinars’ performance for your business, you need to promote them effectively. One of the best ways to do this is to create a landing page for the webinar you are hosting.
What is a webinar landing page?
Your webinar can be amazing, but it’s only going to work if people watch it. This is where creating a well-crafted webinar landing page comes in. This is a standalone page that is specifically aimed at promoting your webinar content.
People who click on a link from your business’s social media pages, online ads, or an email are directed to the landing page. Once there, people see more information about the webinar and are prompted to sign-up to participate.
When you create a landing page for your business, there are several factors that you should pay attention to to make it work as you want it to.
Tips for webinar landing page
Use enticing headers
As many as 80% of people who receive a link to your landing page are likely to read the header. However, many will feel that they do not have time to read all of the content. So, your header needs to grab attention and give people a reason to read on further and sign-up for your webinar.
You should also include sub-headers on your pages so that people who skim the content can still see the value they can get from your webinar. These sub-headers also break your content down into smaller sections that are easier to read and digest.
Remember that your headers, and overall content, should not be too sales orientated. Concentrate on showing how people can learn from your webinar and what value it provides.
Concentrate on providing a high-quality copy
Constructing a great header is only part of the story. If your content is not vibrant and informative, people will not engage with it. They will also be put off if your landing page is full of errors.
Concentrate on showing people what they will gain from attending your webinar and why they should attend. This will appeal to your prospective audience more than simply trying to sell your products or services.
You can also include testimonials from people who have attended your webinars in the past. This gives people a direct insight into how great your events are.
No matter how compelling your content is, it will not impress if there are many obvious errors. So, you should always make sure to proofread your page before it goes live. Using a specialized checking tool helps to ensure the accuracy of your proofreading.
Include images and videos to your landing page
Large blocks of text on a landing page are off-putting. Instead, you should include images and video content that are relevant to your webinar. For example, you may want to post a short video introduction to what people can expect if they sign-up for your event.
Do not overdo this type of content. Stick to relevant and informative visual additions. Use them to promote your authority and experience and show what your webinar has to offer.
Create a strong call to action
Arguably, the most important part of a webinar landing page is the call to action (CTA). This is the button that allows people to sign-up to participate. So, developing a good CTA is vital in building your click-through rate.
With this in mind, your CTA button should stand out on your page without dominating it. To make this happen, write copy to draw the reader to your button and consider choosing a contrasting color for the button itself. Some other CTA tips you may want to consider are:
- Readers should not have to scroll to see the CTA button.
- Arrows and other prompts can help to direct the eye to your CTA.
- CTAs should not be about promoting your business. That comes later.
Do not neglect the registration form
From the CTA on your page, you can direct people to your webinar registration form. This can be on a separate page, or you may want it to appear as a pop-up. When you devise your registration form, there are some important points to bear in mind including:
- Keep it simple and gather only vital information.
- Make sure that people can complete the form easily using any device.
- Provide the facility for people to save the webinar details directly to their calendar.
First and foremost, everything starts from the title. Currently, people are in a constant rush. They don’t have patience. They don’t stop anywhere for a long time. They just quickly read the title and decide whether it’s interesting for them or not. So, your title should not be boring. It should include a call for action and arouse curiosity. In short, It should represent your punch line.
Include speaker images
People have more faith in things and people that they see. So, it would be really great if you include a positive, friendly image of the speaker. You even may include a sample of his speech, a short video which will convince them to sign up. Definitely, in this case, you will have more audience in your webinar who will be much more willing to listen and participate.
Participants’ comments and recommendations
Last but not least, basing on the consideration that people more believe others’ recommendations you may devote some part of your landing page to your attendees’ feedback. If they are excited and highly recommend others to participate in your online event people will be willing to be involved in it.
Taking count of these steps helps you to create a great webinar landing page that works.