Webinars help to find potential clients and promote complex products. But in order to get good results, webinars should be thought out thoroughly and need active promotion. This article will offer you the list consisting of 39 ways to help you promote webinars and result in as many registrations for your event as possible.
People that have left you their emails have interacted with you at least once: they might have attended previous webinars, subscribed to blogs, or downloaded materials. This means they are sure to be more willing to register for webinars in comparison to those who do not know you. This is why it is not advisable to buy subscribers databases. Mailing campaign that targets people that have never subscribed to your service results in spam and will be fruitless and futile.
Be sure to add information about your webinar to your email signature. It could contain webinar name, link to the registration page, or some appeal. This way, you will inform people you communicate with about your webinar in a non-intrusive manner.
Arrange a separate registration page where people would be able to read webinar announcement and register for the event. At this webpage, place main information about the upcoming event: presenters, questions to be discussed, useful information that attendees will learn, etc. be sure to include appeals, too.
Add the presenter’s photo to this page, along with a video invitation or other visual elements. They will help to draw the attention of users and increase the effectiveness of the page.
A registration form is worth special chapter to be devoted to it, as it can also influence the number of registrations. If a user needs to fill out many obligatory fields, it is very likely to close the page prior to all fields being completed.
Make your registration form look minimalistic: name and email. If you prefer to have more fields, let them be non-obligatory. Moreover, additional information about users will come to you during webinars through chats and polls.
Website’s home page
Add information about webinars to the homepage of your website. If webinars are recurrent, sacrifice a special block for them at your website. Thus, constant visitors of your website will see the place to find the latest information about the events.
If you need to inform about your webinar as many people as possible, you can use popups. For it not to irritate users, show it once a session and offer a possibility to close it.
A tooltip appears at the top or at the bottom of the screen when a user scrolls some website page. It draws attention and consequently informs the largest number of website visitors about webinars.
Do not overload tooltips with information: indicate the webinar name and add a call to action. Be sure to offer a possibility to close the tooltip.
NB: Popup elements help to inform all website visitors about the webinar, but not only the people visiting the homepage or blog. Yet, they are capable of making people leave the website. This is why you are recommended to use one popup element and not to show it within initial seconds after a person comes to your website.
Here, 2 variants are possible: writing a blog post devoted to the webinar topic and inviting everyone to the event at the end of it, or writing a post about the webinar itself. In case of option 1, the effect will be more involving.
Interview with presenter
Put several questions of the webinar presenter and publish its answers on the blog. Interviews can generate more views and shares than a simple post.
Use any social networks, where you maintain groups or personal pages. Do not limit them to Facebook or VK only. In case you have a LinkedIn account or one in other social networks, just use them, too.
Place information about the webinar at your personal page and the page of your company. In addition to this, Facebook allows for creating a dedicated page for the event. To do so, locate Events in the left column and click it. Press “Create”. Select the event type (public or close) and indicate the main information about the webinar. After this is done, start inviting friends to the page.
Users that indicate they are interested or going to the event in question will receive a notification from Facebook on the date of the event. This is very useful, as visitors should not only register for the webinar but also visit it. More details on reminding webinar attendees about webinars can be found here.
Periscope is a social network founded in 2015. Nevertheless, it has already gained 10 million users. If you broadcast over Periscope, tell your listeners about the upcoming webinar.
LinkedIn is a social network intended for business communication and finding useful contacts. If you have a LinkedIn account, create a post about your webinar and share it with your contacts.
Add a link to your webinar to the Google+ page.
Twitter is a social network where posts (tweets) that people publish cannot exceed 140 signs. Event major information can hardly be cut to such small amount of text. So, write only about the main things, and shorten the link with the help of special tools. For your tweet to stand out from other messages, add a picture to it.
Instagram is a social network for publishing photos and video. In case you are an Instagram user, tell your subscribers about the webinar.
Shoot a brief video invitation to the webinar and upload it to YouTube. This video can further be added to the registration page and to the pages in social networks.
A press release is a message for mass media on the upcoming event. Tell about your webinar in the form of a press release and publish it using special platforms. It is possible that your press release might get some online mass media and portals interested.
The essence of this method is as follows: you compose an article on the webinar topic and supply it with a link to a registration page, after which you arrange to publish it on a third-party platform. For such article to be published for free, it shall be a quality and useful one indeed.
Slide Share is a platform for publishing keynotes. This website’s monthly attendance is high (over 60 million users), this is why it can be used for webinar promotion. Prepare a webinar announcement in the form of a keynote and add it to Slide Share.
Select several forums related to your topic. Register accounts and ask questions there, create interesting topics for discussion, help other people in solving their issues — and soon you will be able to invite users to your event.
NB: be attentive while reading the rules of every forum and adhere to them. Otherwise, you may get banned.
At the website of some webinar service providers, there are pages, which offer schedules of events held using their platform. Learn whether your service provider offers such timetable and conditions of placing information about your webinar there.
Comments to articles
Find articles on the topic of your webinar on the Internet and leave a link to your event in the comments to it. Though this method is not the most effective one, it might bring you several registrations more.
Every sphere has got Internet communities where thematic articles and other information can be published. For marketers, an example of such resource could be marketingprofs.com, while travellers prefer lonelyplanet.com, and so on.
How can these platforms be used for promoting webinars? You could publish a post related to the webinar topic and suggest a link to more detailed materials from your blog on the matter at the end of the post.
Event scheduling websites
There exist platforms where you could place an announcement of your webinar free of charge. After registration at such websites, you create a special page devoted to your event. Users register for the webinar on the platform and do not go to other websites. This is extremely helpful for those not having their own websites or possibilities to create separate target pages for webinars.
TimePad is a service created for organizing and promoting events. After registration at the website, you will be able to create a free page of your webinar, which will appear in the events catalogue. All information about attendees and sources of registration is available in the personal account at TimePad, and you can download it from there.
Ticket For Event
Ticket For Event enables you to publish a separate page for your event and promote it.
For webinar promotion, it is worth using not only services and advertising. People, e.g. your partners, colleagues and subscribers, could bring you good results, too.
If you have invited a professional as a guest to your webinar, kindly ask the person to help you in promoting the event.
Ask your colleagues to share the webinar announcement on social networks. Their friends might get interested in your event.
Client support managers
In case your company offers phone or online support, ask its managers to invite loyal clients to your webinars.
Address your partners with a request for recommending your webinar in their mailing campaign and social networks. In return, publish information about partners at the registration page and tell about them during your webinar.
Every professional community has got opinion leaders, i.e. people with the largest numbers of subscribers able to influence the audience’s opinion. Find opinion leaders in the necessary sphere and reach an agreement with them on promoting your webinar.
Registration for repost
Arrange it the way that a person is not able to register for your webinar until telling about the event on social networks. This scheme could be realized using some special services.
Registration for repost will allow you to receive more shares and wider exposure. Yet, do not forget that there will be people, which will not register for the webinar because of this.
Ask the users, which have already registered for your webinar, to tell about it in social networks.
Connect with journalists of specialized mass media (national mass media can hardly be interested in a webinar, especially if it has got nothing extraordinary about it). Many of such mass media have online versions, where they can publish information about your webinar.
In case you have got no subscribers database, large partners and activity in social networks, paid promotion services will become your choice.
Google Adwords is a contextual advertising system by Google. Adwords offers customizing advertising in search and context media network.
Video advertisement on YouTube
Though ads on YouTube are adjusted via Google Adwords, they have their own peculiarities and deserve a special paragraph. Video ads are shown to users when they watch YouTube videos. Unlike context ads, here you will have to play not for clicks, but for ads demonstrations. You can target your video ads to an audience with certain interests and demographic character.
Ads on Facebook
Advertisement on Facebook belongs to targeted ads. It is shown in news feeds and in the block to the right from the news feed.
Advertisement networks Adwords, Direct, Facebook and VK offer retargeting customization. This is ads for the users that visited the event’s website, yet have not registered for the event. Retargeting is an effective tool, which allows for bringing users back to the event. Moreover, the per-click price is lower than that of context ads.
Ads on Twitter
Place your ads on Twitter and assess their effectiveness. It might be so that for your topic it could become more effective than Facebook or VK ads.
Ads on Instagram
Instagram offers ads as pictures and 30 sec videos. Announcements are shown in the news feed with the Ads sign.
Summary: Using at least half of the suggested promotional tools will help you enlarge the audience of your webinars. Sure thing, not all instruments offer the same level of effectiveness: some of them bring you most registrations, while others could contribute one or two of them only. So, try different ways, meter their effectiveness and select those suiting you most.