A great many webinars have run on MyOwnConference over the years. We looked at what the best of them had in common and set the answers out as the rules below.
18 Best Rules for a Successful Webinar
Take care of your webinar’s title
Firstly, choose the perfect webinar title. Make your headline interesting, catchy, yet reflecting the topic of your event.
Choose proven webinar hosting
Look for suitable webinar software. Prefer webinar platforms that are open about how they keep a broadcast stable and what happens when something fails.
Prepare a laconic and engaging presentation
Be sure to avoid complicated schemes and graphs during the webinar. The meaning of images should be obvious from the very first glance, with no additional explanations necessary.
Plan your webinar content with your audience in mind
The webinar has to be relevant to them if you are to be successful in your aims of securing engagement and leads.
Think about the timing of your webinar
If you are speaking to an audience across several international locations, remember to choose a time when most people are more likely to be able to attend.
Promote your webinar to grow attendance
There are plenty of promotion tools to work with, starting with a blog post that links to the registration page. In addition, you can share a teaser video across social media and include a link in your email signature to promote your webinar.
Use good lighting
This is because standard webcams do not provide excellent image quality under poor lighting.
Prefer monochrome clothes
Striped and squared shirts and blouses can produce image flickering.
Read more about why a professional background matters in a video conference.
Never start your webinar with "let’s get closer to our stuff"
Attendees are still tense, and your task is to make them relax and win them over. It would be best if you told some topical story or joke instead.
Introduce yourself
If attendees do not know you or your activities well, give them brief information about those at the beginning of your presentation.
Use interactive tools
Make sure that your webinar is interactive so that your audience feels as though they are involved. For example, it helps to use chat and social media connectivity to make this happen.
Talk about the research that proves your key messages
Provide exact statistics rather than words like "many," "most," etc.
Make your webinar live
People find it more interesting to listen to examples from their activities. So, include real stories and examples in your presentations.
Concentrate on your story and presentation
A person should be specifically assigned to handle technical issues during the webinar, and that person is your moderator.
Do not try to tell too much information during a single webinar.
It is more effective to show them how to reach a real result faster, even a small one, on a problem they actually have.
How Can The Webinar Be Improved? Must Know
Prepare handout materials
You will send these files to your attendees via email later. That leaves a good impression and gives attendees something to come back to long after the session.
Distribute your time correctly
Keep an eye on the clock so you have time to cover everything you promised.
Demonstrate diverse content
Do not limit yourself to one single keynote during the event. To clarify, webinars’ advantage is the possibility of using additional tools unavailable for other types of online communication.
Do not lose contact with webinar attendees
Email them with the webinar recording, connect with them on social media, or invite them to attend future webinars.
Ask for feedback
This should always be done straight away so that the webinar is fresh in the minds of the audience. You can then use the feedback to help you when you organize your next webinar.
Those are the rules that will hold an audience through your material. Remember that every rule has its exceptions, so trust your own read of the room and build your own way of working on our webinar platform.
FAQ
What makes a webinar title effective rather than just descriptive?
An effective title captures attention and reflects the topic clearly while avoiding vague or overly generic wording.
How simple should a presentation be instead of overly complex?
The presentation should use clear visuals and avoid complicated schemes so that every slide is easy to understand at a glance.
Why is it important to plan content with the audience rather than just for yourself?
Planning content with the audience in mind ensures relevance for attendees and increases engagement and lead generation.
When choosing the timing of a webinar what should you consider rather than picking any random slot?
You should consider when most of your target audience can attend, especially across time zones, rather than selecting an arbitrary date and time.
How can you keep contact with your audience after the webinar rather than just ending the session and forgetting them?
You can send attendees the recording, connect via social media or email, invite them to future events and ask for feedback while the webinar is still fresh.
