The most crucial element of a webinar is its audience, and to gain an audience, you need to analyze the statistics of every webinar you deliver.

Unfortunately, many organizers do not give importance to the post-webinar statistics it deserves. After all, statistics allow you to evaluate your events’ attendance and the participant’s interest in the content. So, with its help, it will become straightforward for the webinar organizer to analyze the data for each user and adjust the material accordingly.

Everything about using webinar statistics

Webinars, if done rightly, continues to grow exponentially. Therefore, it’s time to start analyzing your webinars and pay special attention to their statistics. The platform of MyOwnConference lets you do this in just a few clicks.

Our service provides a lot of information about online events. This can also be used in reporting, for example, to show the effectiveness of your webinar to superiors or potential clients during business meetings or sales pitches. On the other hand, statistics can be helpful for reflection, introspection and improvement of your work.

How to analyze webinar room occupancy?

As shown in the picture, the subsection indicates the percentage of participants who were invited and attended the online event. Here you can also track the time period during which the webinar room was more occupied.
You can also use such information to determine the geolocation of your potential customers or the time zone that will be most convenient for most participants. This will also allow you to choose the language in which it is best to write invitations for potential attendees of your next webinar.
In addition, you can see how many users received letters from the MyOwnConference mailing list and then went through it to the webinar. So with the help of this function, you can also evaluate the quality of our service.

How to extract chat history?

While analyzing the history of chats, you can do the following:

• Determine what users are most interested in
• Which users were more active
• Extract all the participants’ questions and answer them at the next webinar.
• Send all explanations to your personal email, so it does not fall into spam.

You can fully list the chat history, displaying both general and personal correspondence. You can download all this information in both XLSX and CSV format.

Important Note: Do not distribute confidential data from these chats to third parties. Although topics relevant only to the circle of particular people should be discussed during online events, some people may leave information about their location, phone number, etc., during chats, and hackers may use this for their selfish purposes. Therefore, do everything to ensure maximum protection of the personal data of webinar participants.

How do you evaluate the history of entries and exits?

This section displays the exact number of users who attended the webinar. The numbers next to the users indicate the number of participants who use the same network when connecting to the event. Please note that when several participants enter a webinar from the same IP address, the Internet connection is divided by the number of connections. In this case, MyOwnConference does not guarantee the high quality of the sound and image of the webinar.

We recommend using the Internet with a speed of 50 Mbps or higher for corporate events. To check the connection, go through the test systems.

You can also download the entry and exit history in XLSX and CSV format.

How to analyze the «Call To Action» stats?

Sales buttons are trendy and help in promoting your product or service. The collected statistics show the ratio of participants who attended the webinar to the number of clicks on a specific sales button.

Moreover, each button will have its statistics. You can learn more about buttons and how to use them in our article: CTA or Call To Action: calling the audience to action.

Here are some findings which we retrieved by analyzing hundreds of webinar statistics

1. Mid-week days are best for hosting a webinar

Worldwide statistics show that hosts should hold successful webinars on Tuesdays and Wednesdays. These days, the average number of webinar participants is 260 people. The average attendance is from 40% to 50% of the number of registrants.

2. Webinars should be 30 to 40 minutes long

According to BigMarker, 44% of webinar attendees prefer sessions that are 45 minutes long. However, 41% said they wanted them to be 30 minutes long. Only 10% said they would like to attend an hour-long webinar. Therefore, whenever you host a webinar, try to keep it within 30 — 40 minutes.

3. Only 40% of webinar attendees pay attention to the event from start to finish

According to Make Social Media Sell, an average of 40% of listeners focus on a webinar from start to finish. The rest, as a rule, eventually lose interest and leave the broadcast.

To keep your audience engaged, you need to create high-quality content. Here is how.

4. After the event is over, the audience may still show interest in you

A successful webinar should keep the participants hooked even after it ends. For example, ten days after the event, you can still have 47% views if you have recordings. However, after 20 days, this number drops to 24%. By the 30th day, you will only get 10% of the views. Click here to learn how to record your webinar.

5. Promotion through social networks increases webinar attendance

While running the webinars, Venture Harbor didn’t know why it was only getting an enrollment rate of 20.56%. But everything changed when the organization changed tactics and used promotion through Google and social networks.

Using MyOwnConference, you can also develop the tips and tricks for your specific webinar the same way and create your road map for success.

As of now, you are familiar with the importance of using statistics to deliver a successful webinar. So, without wasting any time further, join MyOwnConference and make your webinar dream come true!