Building a webinar visual identity awareness is vital for any business that wants to flourish in a crowded marketplace. Creating improved identity awareness helps you increase the number of leads your business has, which in turn helps to increase sales and profits.

Webinar visual identity benefits

You may have heard that webinars can help you to build business recognition. You may have also been wondering how this works. Well, that’s exactly what we’ll be addressing in this post. But first, let’s examine why webinars are known for increasing company visibility and how you can maximize webinar visual identity.

To fully realize how webinars can help your business build recognition, you need to understand the concept of audience awareness itself. In basic terms, business recognition refers to how many people know about your company and what it offers. The stronger your visibility, the more people are likely to engage with your business, then similarly, the weaker your presence, the lower your lead generation. Hosting a webinar is a proven method to help your business boost its public awareness.

Why are webinars so effective at strengthening your identity?

Webinars are a cost-effective means of building business recognition. They do not require heavy financial investment and are relatively easy to organize. They are also precious when creating leads for your business, an essential aspect of increasing company visibility. More specifically, here are some of the reasons why webinars are so valuable when it comes to building market presence.

Time is well spent

You may have to put a few hours into creating a high-performing webinar. But the returns you get are impressive. This is because when you hold a webinar, you have a tool to communicate your message and values to a global audience in real time. The best part is that you can record this live session to continue reaching new audiences in the future. Even if the live event doesn’t bring all the expected results, the recorded webinar can still be a powerful asset for ongoing promotion and audience engagement.

The webinar identity concept is simple

While you must think hard about factors like suitable content and equipment for your webinar, the actual concept is pretty simple. The main thing to understand is you’re gathering your target audience for a virtual live event. And you provide valuable information to them while marketing your business identity and services. This is what makes webinars a popular tool for companies all over the world.

You also have access to interactive tools from our webinar platform, making it easy to create an engaging and consistent visual identity. This approach is equally attractive to your audience, who get the chance to learn and explore new ideas while investing only an hour or less of their time. A strong and recognizable presence helps your message stand out and builds lasting connections.

Webinars are attractive to different types of audiences

You can use webinars no matter what type of audience your business aims to attract and your objectives. This is one of the most important benefits of leveraging webinars to increase visibility and recognition. For instance, you can:

• Attract new leads
• Target a specific new audience
• Inform current customers about aspects of the business and its expertise

An example of this effectiveness is the joint venture between the Intel and GE companies, which saw them informing care facilities about ways to better care for residents while also improving revenue opportunities. In addition, they focused their webinars on sales-ready leads that needed nurturing and unqualified leads. As a result, their corporate webinars continue to be successful and valued.

By now, I’m sure you can see the value of using webinars to build audience recognition. But, next, you need to understand how to make this happen.

How to build a unique webinar identity

Webinar visual identity consists of two main features

• A custom banner and logo. You can attach these to the registration process and also use them to customize the invitation emails;
• Identity-based materials. For example, you will use slides, screens, boards, backgrounds, gear, or other items to reinforce your messages.

Taking your marketing or promotional strategy to the next level through webinars requires that they reflect a clear identity. Incorporating marketing tools and techniques into your webinar is the best way to gain audience recognition. However, webinars without a distinct visual identity tend to leave less of an impression compared to those that are visually consistent and personalized.

Although having a branded logo or watermark on your webinar presentation slides is an excellent way to leave lasting impressions on the viewers’ minds, it is even more critical to ensure that your visual identity is indicative of the message, company, product, or service.

This means that your company’s values should be conveyed in your visual style, such as colors, fonts, images, and so forth. You have to consider whether your identity conveys your message effectively by incorporating elements that bring your vision and message to life.

This requires quite a bit of thinking and strategizing. It is not something you just quickly do 10 minutes before your webinar. If your visually customized webinar does not stand out and is not unique, then chances are it will not be as effective as it would be if all those elements were well-thought-out. Frankly, anything worth doing is worth doing well. It would be a waste of time and resources to disregard such important factors, as this may result in a low-quality webinar that doesn’t achieve your goals.

Our webinar software tools allow you to create a new look for your webinar so that it doesn’t feel or look generic. Often you can customize the webinar and add your visual identity elements by uploading images and logos and incorporating customized design features.

Other properties that you can include

• cover images which you can use on emails and the registration page;
• company logo, which will also appear on your emails and page;
• color schemes you can add to your backgrounds and headers.

Tips for creating webinar content that works

Now you have learned how to use webinars to build recognition for your business identity. Here are some additional tips to help you do this more effectively.

• Use the natural voice of you and your business. There’s no need to try copying big companies’ styles and voices. You want your audience to understand what you and your identity stand for, so it’s important to be natural.
• Choose topics that resonate with your audience. An example is The Friedman Group, a well-known retail consulting and training provider. The organization’s leader, Harry J. Friedman, spoke about improving retail sales during a webinar they hosted. This led to securing a million-dollar deal. The impact of a carefully chosen topic and high-value webinar content should never be underestimated.
• Using identity in graphics and visuals. The way the visual content of a webinar looks is important. Your audience will most likely remember your visuals, and if they’re not aesthetically pleasing, they will quickly lose interest or perceive your company as unprofessional. As well as ensuring that the quality of visuals is high, it’s also vital to reflect the business’s character in the chosen colors and graphics.
• Creating a buzz by using social media. If a webinar is going to be successful, it needs to have an audience. Unfortunately, that audience isn’t going to magically show up, knocking in your inbox and begging to attend (unless you give away a gift of $100,000 to all participants). You have to dedicate maximum effort to get the word out there, and social media is one of the best platforms. Probably, you already use social media to promote your company. You should also use it to create a buzz around your webinars so that people want to attend them.

In summary

Next time you plan to hold a webinar, think about what you can do to enhance the experience through webinar visual style. You can use some of the tips covered here to help your audiences truly engage and interact with you. This way, your message can stick, and you can reap real rewards from your creative initiatives.

Webinar visual identity is the best way to give your audience insight into your product or service. Also, it’s a great way to inspire them to act on your desired goals as well as the benefits of your business. The results will show how much engagement you’re able to garner through your call-to-actions because that’s the only sure way to measure the success of your webinar visual identity efforts. When you can track an increase in metrics such as your name recognition, online following, and lead generation, you can be confident that your efforts have not been in vain.

Webinars identity FAQ