Webinars are an extremely efficient way to engage new prospects and existing customers.
Webinar topic generator
You might have attended or even hosted webinars that gather many attendees and spark interesting, insightful discussions about webinar topic ideas.
In this practical guide, we will explore seven sources where you can gather webinar topic ideas that immediately spark your attendees’ interest and potentially generate webinar sales. In addition, we’re going to look at ways to make that webinar topic attractive.
Talk to your customers and sales team
Your existing customers are one of the best sources for topic ideas for your webinar. The odds are that people in the same industry are experiencing the same problems and roadblocks.
Just emailing or calling up 10 of your customers to ask how satisfied they are and what they are currently struggling with professionally will definitely give you ideas for multiple webinars.
If you find calling customers too time-consuming, you can send them a customer satisfaction survey and ask about some related challenges in that survey.
If you need to have topic ideas now and have a sales team, you’re in luck. Salespeople talk to customers daily. They talk about general industry topics and get to hear what their customers are currently struggling with. Talk to your customers and sales team. They’re a great source of inspiration.
Questions from previous webinars for topic ideas
If some of your customers have experienced a certain problem in the past, it’s more than likely that your future customers will experience similar problems.
Open up the analytics and exports page in your webinar software. Go through your previously held webinars and look through the Q&A history. What were your customers asking? What were they curious about? There might be a recurring theme that inspires you for a new webinar.
It might also help to skim through the chat logs of your previous webinars.
Including a custom question in your webinar registration form is also a good idea. For example, asking "What is currently the biggest challenge for you in X?" will give you plenty of ideas for future webinars. Or you can ask the same question in the webinar feedback survey. That’s also a great way to gather ideas for improvement.
Google trends and keywords research
Trending and "Buzz" topics attract webinar signups like moths to a flame.
Try exploring Google Trends with some of your industry keywords to see if they’re trending. If you hit a trending keyword, include it in your webinar topic title.
Another way to find trending topics is on ExplodingTopics. You’ll see keywords that have massively grown in Google searches across industries. You can also browse by categories.
Another way to explore topics and questions that people actually search for is using AnswerThePublic. Just type in a keyword, and it generates all the popular queries that people actually search for.
LinkedIn and Facebook groups
You’re missing out if you haven’t joined LinkedIn and Facebook groups in your industry. People ask timely and relevant questions and share news and upcoming events. If you find an active Social Media community, it’s an absolute gold mine for relevant and timely topics to create a webinar around.
When someone posts a topic or a question, you can see by the number of likes and comments if this topic is something that other group members connect to or not. That’s already quite a good validation of whether it genuinely interests people.
Join the conversation. It’s also a good way to build relationships and perhaps even invite someone as a guest speaker to your next webinar. This brings us up to our next point.
"Ask the Expert" webinars
People want to hear authority in their industry talk about difficult topics and current trends. You don’t have to come up with specific topics. The main webinar attraction could be that expert.
These types of webinars are called AMA (Ask me anything), where the webinar attendees already come prepared with their questions, and the whole 1-hour webinar session is basically a big Q&A.
It’s also great for the guest or expert you’ve invited to establish their authority and relevance in the industry.
When inviting a guest speaker, it’s also a good idea to ask your guest to promote the webinar to their audience. If you combine two audiences, you can get many people to attend your webinar. Just check the capacity your webinar software gives you before you combine two audiences, so that your plan covers everyone who shows up.
Look for trends in your industry
Sometimes being original is overrated. If the big players in your industry are already blogging and writing about a specific topic, it is worth looking into and building a webinar around.
Big companies with massive research budgets can do expensive market research to find out about trends and interesting topics. Follow these blogs and publishers. They might be onto something that’s interesting to your audience as well.
You can use the same ideas and approach them from a different angle or tailor it to a different audience.
Expand on previous popular webinars and blog posts
Some topics are timeless. Look through your webinar archives and see which webinars generated the most signups.
Perhaps they’re already multiple years old.
That’s an opportunity to repurpose old webinars with a fresh perspective and new ideas. Perhaps you can generate new statistics and new insights.
Another great source of ideas is exploring your old blog posts and reading the comments. If a discussion is running in the comments, the topic clearly deserves another look.
Bonus tip: Creating an attractive webinar topic title
By now, you probably have a few brilliant ideas bubbling up. To ensure these webinar ideas reach their full potential, you have to develop an attractive webinar topic title.
A quick way to generate a webinar title is using the Blog Title Generator to come up with a rough title and just modify it a bit to make it suitable.
Another important method to generate webinar topic ideas is using emotionally charged power words. Using these powerful words could be the reason why your webinar becomes wildly popular.
Final thoughts on webinar topic ideas
When you make use of your direct connections with customers and your sales team, look back at previous webinar engagement data, explore trending keywords, join active LinkedIn and Facebook groups, invite industry experts to lead meaningful discussions, follow broader industry signals, and refresh older high-performing content, you can create webinar topics that truly connect with your audience and bring strong results. The key is to stay curious about the real questions people ask, intentional in the way you shape your topics, and confident in how you present them. When your topic choices match genuine audience needs and current trends, your webinars will not only attract participants but also inspire conversations, build trust, and turn attendees into loyal supporters of your brand.
FAQ
What are the best places to ask for topic ideas from my audience?
Talk directly to your customers and your sales team, because these individuals already experience industry problems and roadblocks and can supply real-life webinar topics.
How can I reuse content from previous events to generate new webinar topics?
You can review questions asked in earlier webinars (via Q&A logs or chat logs) and analyze what generated engagement; you can also revisit older blog posts or successful webinars and approach them with a fresh perspective.
What role do keyword tools and trend analyses play in choosing a webinar topic?
Using tools like Google Trends, ExplodingTopics or AnswerThePublic can help you discover trending keywords and questions people actually search for, which makes your webinar topic more likely to attract attendees.
How are social media groups useful for webinar topic generation?
Joining LinkedIn and Facebook groups in your industry gives you a view into what questions people are asking and what discussions are active right now; if you see a topic getting comments and likes, that’s a strong signal it could work well for a webinar.
What makes a strong webinar topic title once I have the idea?
Once you have a topic idea, you should craft an attractive title by including emotionally-charged "power words", possibly using a Blog Title Generator for ideas, and adjusting it so it speaks directly to your audience’s pain points or interests.
