Webinars are an extremely efficient way to engage new prospects and existing customers. You might have attended or even hosted webinars that gather many attendees and spark interesting, insightful discussions about webinar topic ideas.

Unlock Webinar Gold Mines From 7 Real‑World Sources

In this practical guide, we will explore seven sources where you can gather webinar topic ideas that immediately spark your attendees’ interest and potentially generate webinar sales. In addition, we’re going to look at ways to make that webinar topic attractive.

Talk to your customers and sales team

Your existing customers are one of the best sources for topic ideas for your webinar. The odds are that people in the same industry are experiencing the same problems and roadblocks.

Just emailing or calling up 10 of your customers to ask about how they are satisfied and being curious about their current professional challenges will definitely give you ideas for multiple webinars.

If you find calling customers too time-consuming, you can send them a customer satisfaction survey and ask about some related challenges in that survey.

If you need to have topic ideas now and have a sales team, you’re in luck. Salespeople talk to customers daily. They talk about general industry topics and get to hear what their customers are currently struggling with. Talk to your customers and sales team. They’re a great source of inspiration.

Questions from previous webinars for topic ideas

If some of your customers have experienced a certain problem in the past, it’s more than likely that your future customers will experience similar problems.

Open up the analytics and exports page in your webinar software. Go through your previously held webinars and look through the Q&A history. What were your customers asking? What were they curious about? There might be a recurring theme that inspires you for a new webinar.

It might also help to skim through the chat logs of your previous webinars.

Including a custom question in your webinar registration form is also a good idea. For example, asking, “What is currently the biggest challenge for you in X” will give you heaps of ideas for future webinars. Or you can ask the same question in the webinar feedback survey. That’s also a great way to gather ideas for improvement.

Google trends and keywords research

Trending and “Buzz” topics attract webinar signups like moths to a flame.

Try exploring Google Trends with some of your industry keywords to see if they’re trending. If you hit a trending keyword, include it in your webinar topic title.

Another way to find trending topics is on ExplodingTopics. You’ll see keywords that have massively grown in Google searches across industries. You can also browse by categories.

Another way to explore topics and questions that people actually search for is using AnswerThePublic. Just type in a keyword, and it generates all the popular queries that people actually search for.

LinkedIn and Facebook groups

You’re missing out if you haven’t joined LinkedIn and Facebook groups in your industry. People ask timely and relevant questions and share news and upcoming events. If you find an active Social Media community, it’s an absolute gold mine for relevant and timely topics to create a webinar around.

When someone posts a topic or a question, you can see by the number of likes and comments if this topic is something that other group members connect to or not. That’s already quite a good validation of whether it genuinely interests people.

Join the conversation. It’s also a good way to build relationships and perhaps even invite someone as a guest speaker to your next webinar. This brings us up to our next point.

«Ask the Expert» webinars

People want to hear authority in their industry talk about difficult topics and current trends. You don’t have to come up with specific topics. The main webinar attraction could be that expert.

These types of webinars are called AMA (Ask me anything), where the webinar attendees already come prepared with their questions, and the whole 1-hour webinar session is basically a big Q&A.

It’s also great for the guest or expert you’ve invited to establish their authority and relevance in the industry.

When inviting a guest speaker, it’s also a good idea to ask your guest to promote the webinar to their audience. If you combine two audiences, you can get many people to attend your webinar. But always take a look over the capacity webinar software offers you, in the case when you combine a few webinars. Check it before holding webinars to be sure that your paid plan capacity covers the whole audience and that all attendees will be joining.

Look for trends in your industry

Sometimes being original is overrated. If you’re already seeing the big players in your industry and blogging and writing about a specific topic, it’s worth looking into it and creating a webinar around it.

Big companies with massive research budgets can do expensive market research to find out about trends and interesting topics. Follow these blogs and publishers. They might be onto something that’s interesting to your audience as well.

You can use the same ideas and approach them from a different angle or tailor it to a different audience.

Expand on previous popular webinars and blog posts

Some topics are timeless. Look through your webinar archives and see which webinars generated the most signups.

Perhaps they’re already multiple years old.

That’s an opportunity to repurpose old webinars with a fresh perspective and new ideas. Perhaps you can generate new statistics and new insights.

Another great source of ideas is exploring your old blog posts and reading the comments. The topic clearly demands further discussion if discussions are happening under the comment section.

Bonus tip: Creating an attractive webinar topic title

By now, you probably have a few brilliant ideas bubbling up. To ensure these webinar ideas reach their full potential, you have to develop an attractive webinar topic title.

A quick way to generate a webinar title is using the Blog Title Generator to come up with a rough title and just modify it a bit to make it suitable.

Another important method to generate webinar topic ideas is using emotionally charged power words. Using these powerful words could be the reason why your webinar becomes wildly popular.

FAQ