Face-to-face presentation is something that almost everyone has experienced at some point. It could be a college thesis presentation, work presentation, team meetings, or it could be that you’re trying to pitch your business to investors. These presentations are almost a part of everything we do in business, especially. However, doing it online is a whole different experience and requires an entirely different skill set.
The most significant difference between a face-to-face presentation and an online presentation or a webinar is that it’s easier for you to have someone’s attention in front of you. But it’s a different thing when it’s online. You can lose them quicker than you have their attention online. While it might be difficult for your face-to-face audience to walk out on you and your presentation, it’s a lot easier online.
They could as well leave you to continue talking while they focus on other things in their immediate environment. Also, it would take one click to shut the entire webinar down. There’s no shame in it, and there’s no disrespect in it as well. They are just done with your webinar.
So, how do you ensure that you not only grab your webinar audience’s attention, but you keep it as well? Is it possible to keep their attention without eye contact?
Thankfully, the answer is yes! And here are five tips to help you achieve audience attention in your webinar.
1. Constant interaction with the audience
Getting audience attention is essential from the get-go of the webinar, and the best way is to make them feel involved from the start. An excellent way to do this is to start with humor, share an exciting experience with them, and ask the audience to share an experience that they have had. These are good ways to start the webinar. It makes the whole process personal to them and makes it easier for you to retain their attention.
You can also use interactive tools to create expectations in them at the beginning of the webinar so that they expect an entertaining, interactive, and dynamic webinar that they don’t want to miss out on. This will make them pay attention.
Quiz and polls are good starting points. Ensure that there are constant questions and answer sessions to make the webinar interactive throughout. Make it possible for the audience to ask questions from the panel or presenter just as it comes to mind. This will keep them alert. You can also ask the audience questions about the topics or content discussed t ensure that they are getting along.
2. Share the burden
The webinar’s presenter should have just one job – to present the content most engagingly. You will also need a moderator or facilitator so that the presenter only has their mind on delivering the content. You also have to make sure that all the house-keeping behind-the-scenes are well in order.
Ensure that the facilitator gives out details on how the audience or attendees can request technical support or ask their questions to make it more orderly. Also, the facilitator should introduce the presenter briefly before they do a brief agenda overview.
The facilitator is also responsible for moderating the chatbox, prioritizing questions, activating surveys, pools, videos, and dealing with technical issues during the presentation.
You can decide how much you want the facilitator to interact with the audience beforehand. You can as well make it an interview-style webinar if the facilitator is conversant with the topic being discussed. Just make sure the load is shared, and it isn’t one person doing everything.
3. Use engaging visuals
Visual presentations are an essential part of webinars, and making them engaging is vital to keeping your audience’s attention. You can host your webinars with PowerPoint and other similar tools, but it’s you have to make the presentation visually appealing and exciting.
Use images and bold colors in your visuals. Include graphs that are easy to read to command their attention, then add concise texts on all the pages. Make sure that each slide has just one thought or idea, so the pages aren’t bulky. Be sure to send the presentations to your webinar audience after the webinar if you have text-heavy content.
Always use statistics and data to make the audience trust your facts. Refresh your slides regularly. Although it might be different for different webinars, try to change to another slide after one or two minutes. This will keep your presentation more dynamic and engaging for the audience.
4. Stick to your information
People already saw the information on your webinar invitation before they chose to register. They might as well be registering for that purpose. So, stick to that outline in your invitation and deliver on your promise.
You start to lose your audience when you say too many things, and you don’t mention what they attended the webinar to listen to.
Make sure you stick to everything you promised – not just the presentation’s content but also timing. It keeps audience attention throughout the presentation and also keeps your credibility after the webinar.
5. Plan ahead of your webinar
There is a common saying that “if you fail to plan, you are planning to fail.” If this isn’t true with everything, it is valid with hosting and organizing webinars. Planning is crucial for every event, whether it’s a face-to-face event or an online webinar.
As part of your planning and preparation for your webinar, you can ask the attendees to register themselves. But more importantly, make sure that the presenter prepares well for the webinar. This will take a lot of reading and research to create the plan and the content, but it will be worth it in the end. Make sure there is depth in your content.
People are not attending to listen to what they already know or can find out with a simple Google search. Also, the presenter has to take their time to rehearse as well as the mediator. Make sure everything is pre-planned, and other technical factors are dealt with too.
Thomas Lanigan has work experience for four years as a marketing specialist, social media manager, writer, journalist, and editor at dissertation help. He is also a professional content writer in such topics as blogging, marketing features, progressive education programs, and business.
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