Some researches prove that webinars held on Mondays and Fridays are less visited than those held on other days of the week. Other polls state that attendance is low on Tuesdays. At MyOwnConference we are sure that people will attend your webinar even on Friday night in case they see its point. Yet, having studied the researches we arrived to our own conclusions.
Select the day
According to the survey of ON24, 28% of users are ready to visit a webinar on Monday or Thursday. Friday gets only 7% that are ready to attend a webinar in the view of the coming weekend. The weekend itself demonstrates even worse results of 2% of the people surveyed.
Webinar attendance varies depending on the time of the day. When held during lunchtime and after 7 p.m. the same broadcast will gather different number of guests. According to ON24, the optimum time is 11:00 a.m. — it was preferred by 22% of users. If held at 8 a.m., the same webinar would gather twice as less people (9%).
Plan your webinar based on feedback
Researches do not take into account peculiarities of your audience as well as the webinar topic. For instance, management webinars are more likely to be viewed during work time, while photography might be more popular in the evening. So, the best way to learn the time that is optimum for your audience is to ask your subscribers for it. Create a poll using Google forms or SurveyMonkey and send the link to it via email. Otherwise, enable the field with time slots at the webinar pre-registration page.
Selecting the best time could also be possible through experimenting like holding the same webinar at different time and days of the week, followed by its statistics analysis.
Note the time zones
People from all over the world visit webinars, no matter whether they live in Hamburg, New York, Dubai or Bangkok. That is why take the time difference into account at planning your webinar.
Bind the online event to the organizer’s time zone. An exception to this is when your participants live in one time zone, while you are in another one.
Synchronize time with attendees
Users can easily forget about the time difference. Be sure to help you participants learn the exact time they their time zone has that the webinar will start.
With the help of Google, the current time for any city can be learnt. Put the word “time” into the search bar and supply it with the city name. Right above the search output, Google will show the current time for the city in question.
Use the above research results or hold your own survey among your subscribers in order to choose the event date. Adjust the webinar time to the more visited one and increase your attendance by several percent.