The effectiveness of webinars depends on the level of interest from the audience. The main mistake of many speakers is that they organize their speech just as a lecture where they show varied information and don’t worry about the engagement of their listeners. However, it is more reasonable to show less data but with more consciousness in order to make a webinar interactive and interesting.
In these terms, several principles may be followed and several actions may be taken to make listeners more curious and interested.
1. Frequent Changes
Human nature is very prone to get bored easily and quickly. The brain needs newness to keep activated. This is the reason why speakers should make frequent changes in their presentation. A speaker may just alternate formats. For example, a lecture is followed by a discussion, then by a survey, etc.
But it’s good to keep the rule of “golden middle” here. Changing slides or format too frequently may be irritating and inefficient, as the listeners may not manage to follow the line of speaker’s thought. It may be challenging for them make them lose the interest easily.
2. Exercises and Challenges
People better accept information if they are actively engaged in the process. Exercises that challenge the audience are an excellent way to make a webinar interactive and interesting.
Actually, any challenges activate brain and increase its perceptiveness. What’s more, people better digest information in practice, i. e. on the basis of a simulated situation. Doing exercises, meeting challenges accordingly with the demonstrated material listeners are more likely to adopt it. As a consequence, the defined goal of a webinar is more probable to be achieved.
3. Questions (Surveys, Pools, etc.)
In terms of an interactive webinar, it’s a great idea to ask a question or even make a survey or give a poll to the audience. This method helps speakers to find out reactions of their listeners.
It’s important to know listeners opinions about provided information and adjust the flow of a webinar appropriately. And, as with exercises, such action activates their brain and improves overall communication between speakers and listeners.
Music is one of the most influential tools in terms of raising productivity and activating a brain. There is no doubt, that speakers should take certain actions to activate listeners’ brains in order to increase the overall efficiency of webinars. Music is a great way to make a little time-out or calm a situation (for example, in case of hot discussions).
An appropriate piece of music may make the atmosphere of online meeting more comfortable, informal and friendly. Also, it creates associations and contributes to a better perception of the information.
5. Collaborative Creation of Slides
Many webinar services allow a collaborative creation of slides. Indeed, people’s creative abilities are limitless. Different listeners may have quite different points of view on the same subject. And making a slide together may help to discover tens or hundreds of ways to express the same idea or solve the same problem.
Any webinar may significantly benefit from this action, as it leads to a better teamwork, engages the audience and really makes a webinar interactive and creative.
This is a brilliant way for speakers to find out more ideas from the audience and use them in their business. Who knows, maybe such collaborative slides will become the punch line of their future webinars?
Webinar services almost always include a chat. And this is really justified, as a webinar is more interactive if listeners have a chance to exchange some comments and ideas about the demonstrated data. They may tell each other different examples from their own experience without interrupting the entire process.
7. Jokes and Humour
It’s impossible to overvalue humour. A good joke with a good taste may boost listeners’ mood. It improves a webinar atmosphere. It helps each participant to relax. It activates a brainwork, etc., etc. And, consequently, increases webinar productivity.
8. Two and More Speakers
The influence of various speakers may differ considerably. Some of them talk more emotionally, some are more logical. If a webinar has two or more speakers the information is provided from various points of view and in a various manner, and they complement each other.
This obviously makes a webinar interactive, enhances collaboration and teamwork.
Each webinar should be well-thought. Participants differ by their interests and characters. Some think positively. Others are biased and negative. So, speakers should have several schemes in their reserve to resolve issues during a presentation, answer questions, defuse a situation and make the process interesting for each participant.
All in all, a successful webinar is an interactive webinar. And the key to the success is demonstrating a positive attitude to the audience. Ensure them that you are not disinterested in their opinions. Unsympathetic presenters are never outstanding. Inspire and engage your audience and you will definitely achieve your webinar goals.
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