Strict planning of webinars, like in case of any other events, can simplify the event organization, safe time and increase effectiveness of our actions.
In the first row, we need to plan the process of preparing the webinar itself, as well as its promotion. Below you can find a small checklist on these two stages.
While most of these do not cause our readers ask any questions regarding them, even the experienced webinar organizers do not fully understand the importance of communication in third-party groups, or why would an assistant need to be invited, or how the webinar should be priced. So, here are some pieces of advice on webinar planning for those who know almost everything.
Communicate with your webinar attendees
Here, any means could be useful, e.g. blog articles, email campaign, social network pages or a YouTube channel. Communicate with your subscribers and encourage asking questions. This information will help you get better prepared for your webinar, and your interlocutors will feel involved. Offer free webinars to those writing several posts about your webinar and tags friends.
Find a great speaker
We do not doubt your oratorical skills. Yet, at the webinar the saying about two heads being better than one gets its special meaning and topicality. Hopefully, you agree that listening to a monolog that is one hour long or even longer is quite a difficult thing. There is one important thing to remember: if you have another speaker at the webinar, try to make sure you do not end up with two monologs. Talk with one another, ask questions, tell jokes and even play tricks on one another, as the public likes it.
Decide on how much participation in the webinar will cost, as well as what payment instrument is going to be the most comfortable one. Otherwise, will it be better to hold a free webinar? For the majority of attendees, the information they pay for is more precious. Such attendees miss the events more seldom, while in case of free webinars about 50 per cent of attendees do not reach the webinar room. You shall decide on the participation price on your own, but if the price is going to be higher than average, make sure that:
● You can share considerable experience and deep understanding of all peculiarities of the webinar topic;
● The topic has had little or poor highlighting in other sources;
● You have got profound experience in holding similar events;
● You can offer a convenient payment option or even several of them;
● The event is not a one-time thing.
Plan promotion differently
Make sure that your clients get to hear about you. We have been talking about event promotion before, yet in case of webinars there cannot be too much promotion. If you have tried the methods suggested before or would like to try new variants (which is right), here are several additional pieces of advice.
Become a part of specialized groups on Facebook and other social networks. For this step to bring results, you will have to spend some time on this. It’s not about number of hours spent. Our goal is to earn trust of our “groupmates”. For this purpose, you would need to make regular posts on the topic for, let’s say, about a month, along with answering questions from other participants, trying to involve them into friendly discussions. Only after this and with the permission of the group moderator, can you invite everyone to participate in your webinar? As a possible variant, you can offer free or discounted participation to the group members. What’s the benefit of this? You will definitely know this is your target audience. The attendees will be genuinely interested in your topic, which means they are going to become your subscribers and clients easier.
Flyer distribution. This might sound strange when speaking about an online event, right? Nevertheless, this seems to be effective. If you have no idea where to meet your potential clients, be bold and act fast. You may have difficulties finding your clients online, but it is possible to make sure they get your invitation handed in directly.
Update your signature. This is true not only for the direct mailing messages – let your email signature tell everyone you are hosting high-quality webinars. Paste a link to your website or your next webinar’s registration page. In this case, do not forget to continuously update the signature. This step does not require much time, but will bring not only additional registrations but will also become a building block for your reputation.
Holding your presentation flawlessly
Slides and their number. Many people neglect preparation and working with slides. Yet, it is worth remembering that watching the same static picture is not really interesting. Moreover, if you are making your presentation without a webcam, your webinar attendees may get bored soon. If your presentation was held in some hall or classroom next to the whiteboard, it would be possible to change pictures every 3 minutes. But to catch the attention of webinar attendees, slides should be switched not less often than every minute, with 40 seconds being an ideal interval. Sure, for this you would have to get much training and work on the visual part of the presentation. If you follow our blog, you should be already aware of the ways to prepare a great presentation with laconic, understandable and bright slides.
Try different types of content. With MyOwnConference, you can upload audio or video files. Do it. Select the background music or the properly prepared story on the webinar topic. Keep it just in case an unforeseen pause appears – it may be a minute for you to gather your thoughts or get in touch with technical support. Meanwhile, we cannot allow our attendees to be waiting in silence.
Think about whether it is worth preparing a presentation plan and send it out during the event for the attendees to feel confident.
If you decide to share your screen, which is a great move, train to move your mouse pointer smoothly and fix it on important buttons or details, so that the attendees have time to get what you are talking about at the moment. For additional visualization and making your presentation animated, use special tools for screen drawing.
Chat moderation. In your presentation plan (you know how important it is to make a plan, right?), put a reminder when it is necessary to disable and enable the chat. If you hold a webinar with no assistant/moderator, messages from the attendees will be distracting you from the presentation. Nobody likes when one’s questions are not answered for a long time, thus be sure to inform your attendees you are going to have a Q&A session.
Nobody is late
Reminders. Do you remember the data you have collected at registration? Its use is not limited to sending out invitations. It would be great to remind your audience about the webinar one day before the event and twice during the broadcasting. Try to you’re your reminders friendly and easy-going. Additionally, in your invitation letters and reminders put a link to the instruction for webinar attendees. Believe us, this simple step will save you much time and efforts during the webinar.
Facebook Live and Periscope. Using them for holding webinars would not be really professional, but for reminding your subscribers about the webinar starting in 5 minutes they are a perfect fit. Shoot a small fragment of your preparation to the meeting, reminding to your attendees that something astonishing is waiting for them at the webinar.
You should not be afraid of numerous points here. Webinar planning is a creative and flexible process. If any step seems to be unnecessary in your case, just skip it. If you create your own scheme for webinar planning at least once, this stage will be a piece of cake for you further on. We hope the above pieces of advice help you achieve this.
MyOwnConference blog. Lifehacks, reviews, useful tips for preparing, holding and promoting webinars and web conferences.