How to Write Webinar Announcement

webinar announcement

Webinar announcements are placed at the registration pages, in social networks and in emails. A good announcement would contain major information about webinar and answers to possible questions of visitors concerning the upcoming event. On top of that, such an announcement motivates users to register for the webinar. Below, 10 questions are offered that would help you prepare a quality informative announcement.

What is your webinar’s name?

Indicate the name in your event announcement. Read for some suggestions on inventing names for your webinars. To cut the long story short, the name should reflect the essence of the event and be catchy. In order for the name to draw attention of users, you could stress its topicality, promise some profit, intrigue of indicate the exact target audience.


When will your webinar take place?

Tell the precise date and time of the webinar. Information on the best time to hold your webinar is available here.

Note that people that visit webinars live in different cities and even countries, so be sure to include your time zone.

Who will hold the webinar?

Introduce the webinar presenter to your potential visitors. Tell about one’s education, experience, awards and other relevant info. Yet, make sure not to overload your visitors with extra details and facts from the presenter’s biography. Instead, write 1 to 3 sentences only.


Add the presenter’s photo to your announcement, or a video with the person. Mostly, this will increase trust of users in the presenter personally and in the webinar in general.

What will be discussed?

Describe the key points in brief that will be discussed at the webinar.


What is the target audience of the event?

Name the webinar’s target audience. This will help you sort out the wrong audience that will be not really interested in the webinar. If a person sees it is among the target audience of the webinar, it will definitely continue reading it, unlike those failing to meet this criterion and thus leaving the page in most cases.

What will attendees learn?

In your announcement, tell the audience what the webinar visitors will learn after the event is over. Here, it important that it touches upon real problems of the audience and all you need is to show the way your webinar would help to overcome these. For instance, “you will learn how to effectively plan your home budget and get rid of debts”.

What will webinar visitors get?

Indicate the profit your attendees will get from the webinar. This could include useful information, skills, additional materials, certification, etc.

Are there any reviews?

Reviews of people having visited your event previously is yet another method to convince users to register for the event.

How much does participation cost?

Certain organizers do not indicate the participation cost. Perhaps, because of apprehensions concerning the price being too high, in case the webinar is paid. If the webinar is free, they think this is really obvious for the audience. This results in users trying to guess, which further makes them either get in touch with the organizers and learn the price or simply leave. This is why it is really necessary to indicate the participation cost.

Is there any call for action?

The announcement’s main aim is to lead users to providing their contact details and registering for the webinar. So, be sure to remind users about the action separating them from the useful and interesting webinar.



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11 Replies to “How to Write Webinar Announcement”

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