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Branding is a function that will surely delight you

5 min read
Branding is a function that will surely delight you

When planning a webinar or online lesson, we want to make the webinar room well-fitted to our client’s needs. We can design our webinar with the colors of our brand. We can also add a banner and logo.

Your Webinar Invitations with MyOwnConference

Now in MyOwnConference, you can adjust your invitations for webinars, reminders, and emails after the events. You can also try redirecting the attendee to your page or any other page by customizing the buttons in your invitation. Those useful functions will help you increase the number of conversions and registrations on your webinar.

How to brand your emails?

Firstly, you need a graphic for your banner. How invitations go out and who receives them is covered by attendee invitations.

Add the header on top of the email message

Email header branding example for webinar invitations

If you don’t have your company banner, you can choose the template you like and then edit it in an online editor to create a graphic project.

Then, when you’re planning your webinar, go to email settings. Instead of the default logo image, find the "Header" box and upload your graphic. The preferred size is 600 x 150 pixels. Other sizes upload as well, but they may draw attention away from the text and leave the message looking unbalanced.

Sometimes invited attendees could ask questions. Let them know where to find more information or how to contact you.

To do it, add your information in the "Footer" column. You can add important information, but try not to make it too long. Your contact details and link to the page where the attendee can get to know more about the upcoming event will be sufficient.

The Footer field of the email editor with contact details and a link filled in

Remember that editing the text by changing its color, size, and justification is possible. You can also add active links.

Attention! Remember to add email contacts in the "Footer".

Make sure you’re satisfied with the branding

Under the editor, there’s a preview of every mail you send. Click "Preview" to see it.

The Preview button under the email editor showing how the invitation will reach attendees

Then click "Send a test email". If you are satisfied with the outcome, click "Set as default" and the layout is saved, so you never have to build the email a second time.

You may also want to read How to Keep Your Email Newsletter Out of Spam.

Every mail carries an "Unsubscribe from this type of email" button. The reminder that goes out three days before the webinar also offers "I’ll attend" and "I’m not interested". Now you can add links to your pages. You can also redirect the receiver of the message to the order’s page or your blog.

Coherent and well-thought branding helps build the brand’s recognizability and reputation. That is why webinar emails and attendee emails are branded separately here.

Remember that you can test all those functions on our free plan, which has no time limit.

Adjust the banner and header, personalise the footer links and call-to-action buttons, and your audience starts recognising you before they have read a word. Preview each layout, send yourself a test, then set it as the default, and every invitation that follows carries the same face.

FAQ

What is invitation branding in MyOwnConference?

Invitation branding means you design your webinar invitations, reminders and post-event emails so they match your brand style and look professional.

How do I add a header banner to my invitation emails?

You upload your banner image (for example 600 by 150 pixels) into the Header field in email settings instead of the default logo so that the email carries your visual identity.

Yes, you can add contact information and a link to a relevant page in the Footer. Keep it short and include an email address so attendees know how to reach you if they have any questions.

How can I test how the branded invitation will look?

You preview each email inside the editor and then send yourself a test email; once you are happy you set it as default so you do not need to repeat this process.

Why is consistent branding of invitations important?

Consistent branding helps build recognition and trust by making the style of your webinars and communications uniform so your audience perceives professionalism and reliability.

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DD
Written byDan Daemon

Founder and software architect

Dan Daemon is the pen name of Dmytro Pereuda, the software architect who gathered the team in Kharkiv in 2003 and has been building this platform ever since. The name began as an engineer's joke and stayed as a statement of intent, because a daemon is the process that runs in the background and gets noticed only when it stops. That is the kind of software the team set out to write. He covers running a webinar end to end, from planning the agenda and rehearsing with speakers to holding attention once the broadcast starts, and screen sharing and the practical side of presenting come up again and again. What he writes about is tested inside MyOwnConference first, which is easy enough when you built it.

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