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Branding is a function that will surely delight you

Updated
5 min read
Branding is a function that will surely delight you

When planning a webinar or online lesson, we want to make the webinar room well-fitted to our client’s needs. We can design our webinar with the colors of our brand. We can also add a banner and logo.

Your Webinar Invitations with MyOwnConference

Now in MyOwnConference, you can adjust your invitations for webinars, reminders, and emails after the events. You can also try redirecting the attendee to your page or any other page by customizing the buttons in your invitation. Those useful functions will help you increase the number of conversions and registrations on your webinar.

How to brand your emails?

Firstly, you need a graphic for your banner. How invitations go out and who receives them is covered by attendee invitations.

Add the header on top of the email message

The Canva editor with a banner design that reads Make the world a better place and a list of templates in the left panel

If you don’t have your company banner, you can choose the template you like and then edit it in an online editor to create a graphic project.

Then, when you’re planning your webinar, open the "Emails" tab of its settings. Instead of the default MyOwnConference banner, upload your graphic in the "Banner" field. The image can be any size, because the panel adapts it to the email automatically. Proportions matter more than pixels, so a wide banner shaped like 600 x 150 keeps the text in focus, while a taller picture may draw attention away from it and leave the message looking unbalanced.

Sometimes invited attendees could ask questions. Let them know where to find more information or how to contact you.

To do it, add your information in the "Signature" field. You can add important information, but try not to make it too long. Your contact details and link to the page where the attendee can get to know more about the upcoming event will be sufficient.

The Emails tab of the webinar settings with the Banner field and the Signature editor below it

Remember that the editor can format the text as well. It turns a line into a heading, makes words bold, italic or underlined, builds numbered and bulleted lists and adds active links.

Attention! Remember to add email contacts in the "Signature".

Make sure you’re satisfied with the branding

Under the editor, there’s a preview of every mail you send. Click "Preview" to see it, then click "Send test email" to see the real letter in your own inbox.

A webinar reminder email with the date and time of the start, the Join the webinar and Next time buttons and a warning in red that the link is personal

If you are satisfied with the outcome, click "Set as default", and new webinars start with the same banner, signature and settings, so you do not have to build the email a second time.

You may also want to read How to Keep Your Email Newsletter Out of Spam.

Every mail carries an "Unsubscribe" button. The 3-day or 1-day reminder, whichever reaches a participant first, also offers "Join the webinar" and "Next time", unless that person has already received an invitation or a ticket for this webinar by email. Add links to your pages in the "Button «I will attend»", "Button «Next time»" and "Button «Unsubscribe»" fields at the bottom of the "Emails" tab. The "Button «I will attend»" field sets the address behind "Join the webinar". You can also redirect the receiver of the message to the order’s page or your blog.

Coherent and well-thought branding helps build the brand’s recognizability and reputation. That is why webinar emails and attendee emails are branded separately here.

Remember that you can test all those functions on our free plan, which has no time limit.

Adjust the banner, personalise the signature links and call-to-action buttons, and your audience starts recognising you before they have read a word. Preview each layout, send yourself a test, then set it as the default, and every invitation that follows carries the same face.

FAQ

What is invitation branding in MyOwnConference?

Invitation branding means you design your webinar invitations, reminders and post-event emails so they match your brand style and look professional.

How do I add a header banner to my invitation emails?

You upload your banner image into the Banner field on the Emails tab instead of the default MyOwnConference banner, so that the email carries your visual identity. Any size works, because the panel adapts the image to the email automatically, and a wide banner shaped like 600 by 150 looks best.

Yes, you can add contact information and a link to a relevant page in the Signature field. Keep it short and include an email address so attendees know how to reach you if they have any questions.

How can I test how the branded invitation will look?

You preview each email on the Emails tab and then send yourself a test email; once you are happy you set it as default so you do not need to repeat this process.

Why is consistent branding of invitations important?

Consistent branding helps build recognition and trust by making the style of your webinars and communications uniform so your audience perceives professionalism and reliability.

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DD
Written byDan Daemon

Founder and software architect

Dan Daemon is the pen name of Dmytro Pereuda, the software architect who gathered the team in Kharkiv in 2003 and has been building this platform ever since. The name began as an engineer's joke and stayed as a statement of intent, because a daemon is the process that runs in the background and gets noticed only when it stops. That is the kind of software the team set out to write. He covers running a webinar end to end, from planning the agenda and rehearsing with speakers to holding attention once the broadcast starts, and screen sharing and the practical side of presenting come up again and again. What he writes about is tested inside MyOwnConference first, which is easy enough when you built it.

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