Planning webinars for non-newbies

Take your webinars to the next level

Strict planning of webinars, like in the case of any other events, can simplify the event organization, save time and increase the effectiveness of our actions.

Simple Checklist For Scheduling A Webinar

In the first row, we need to plan the process of preparing and scheduling the webinar itself and its promotion. Below you can find a small checklist on these two stages.

Level up your webinar game

While most of these do not cause our readers to ask any questions regarding them, even the experienced webinar organizers do not fully understand the importance of communication in third-party groups, or why an assistant needs to be invited webinar should be priced. So, here are some pieces of advice on webinar planning for those who know almost everything.

Communicate with your webinar attendees

Here, any means could be useful, e.g., blog articles, email campaign, social network pages or a YouTube channel. Communicate with your subscribers and encourage asking questions. This information will help you get better prepared for your webinar, and your interlocutors will feel involved. Offer free webinars to those writing several posts about your webinar and tag friends.

Find a great speaker

We believe in your oratory skills. Yet, at the webinar, the saying about two heads being better than one gets its special meaning and topicality. Hopefully, you agree that listening to a monolog for one hour or longer is difficult. One important thing to remember: only end up with two monologs if you have another speaker at the webinar. Talk with one another, ask questions, tell jokes, and even play tricks on one another, as the public likes it.

Price tag

Decide on how much participation in the webinar will cost and what payment instrument will be the most comfortable one. Otherwise, will it be better to hold a free webinar? For the majority of attendees, the information they pay for is more precious. Such attendees miss the events more seldom, while in the case of free webinars, about 50 percent of attendees do not reach the webinar room. You shall decide on the participation price on your own, but if the price is going to be higher than average, make sure that:

  • You can share considerable experience and deep understanding of all peculiarities of the webinar topic;
  • The topic has had little or poor highlighting in other sources;
  • You have got profound experience in holding similar events;
  • You can offer a convenient payment option or even several of them;
  • The event is not a one-time thing.

Plan promotion differently

Make sure that your clients get to hear about you. We have been talking about event promotion before, yet there cannot be too much promotion in webinars. If you have tried the methods suggested before or want to try new variants (which is right), here are several pieces of advice.

Become a part of specialized groups on Facebook and other social networks

You will have to spend some time on this step to bring results. It’s not about the number of hours spent. Your goal is to earn the trust of your fellow learners. For this purpose, you should make regular posts on the topic for about a month and answer questions from other participants, trying to involve them in friendly discussions. Can you invite everyone to participate in your webinar after this and with the group moderator’s permission?

As a possible variant, you can offer free or discounted participation to the group members. What’s the benefit of this? You will definitely know this is your target audience. The attendees will be genuinely interested in your topic, which means they will become your subscribers and clients easier.

Flyer distribution

This might sound strange when speaking about an online event, right? Nevertheless, this seems to be effective. If you have no idea where to meet your potential clients, be bold and act fast. You may have difficulties finding your clients online. But it is possible to make sure they get your invitation handed in directly.

Webinar tips beyond the basics

Update your signature

This is true not only for the direct mailing messages — let your email signature tell everyone you are hosting high-quality webinars. Paste a link to your website or your next webinar’s registration page. In this case, do not forget to continuously update the signature. This step does not require much time, but will bring additional registrations and become a building block for your reputation.

Holding your presentation flawlessly

Slides and their number

Many people need to pay more attention to preparation and working with slides. Yet, watching the same static picture is not attractive. Moreover, if you are making your presentation without a webcam, your webinar attendees may get bored soon. If your presentation were held in some hall or classroom next to the whiteboard, changing pictures every 3 minutes would be possible. However, to catch webinar attendees’ attention, switch slides not less often than every minute, with 40 seconds being an ideal interval. Sure, you would have to get much training and work on the visual part of the presentation. If you follow our blog, you should already know how to prepare an excellent presentation with laconic, understandable, and bright slides.

Get more from your webinars

Try different types of content

With MyOwnConference, you can upload audio or video files. Please do it. Select the background music or the properly prepared story on the webinar topic. Keep it just in case an unforeseen pause appears — it may be a minute for you to gather your thoughts or get in touch with technical support. Meanwhile, we cannot allow our attendees to be waiting in silence.

Think about whether it is worth preparing a presentation plan and send it out during the event for the attendees to feel confident.

If you decide to share your screen, which is a great move, try to move your mouse pointer smoothly and fix it on important buttons or details so that the attendees have time to understand what you are talking about at the moment. Use special tools for screen drawing for additional visualization and making your presentation animated.

Chat moderation

In your presentation plan (you know how important it is to make a plan, right?), put a reminder when it is necessary to disable and enable the chat. If you hold a webinar with no assistant/moderator, messages from the attendees will be distracting you from the presentation. Nobody likes when one’s questions are not answered for a long time, thus be sure to inform your attendees you are going to have a Q&A session.

Nobody is late


Do you remember the data you have collected at registration? Its use is not limited to sending out invitations. Remind your audience about the webinar one day before the event and twice during the broadcasting. Try to you’re your reminders friendly and easy-going. Additionally, in your invitation letters and reminders, link to the instruction for webinar attendees. Believe us, and this simple step will save you much time and effort during the webinar.

Facebook Live

Remind your subscribers about the webinar starting in 5 minutes via Facebook Live. Shoot a small fragment of your preparation to the meeting, reminding to your attendees that something astonishing is waiting for them at the webinar.

It would be best if you were not afraid of numerous points here. Webinar planning is a creative and flexible process. If any step seems to be unnecessary in your case, just skip it. If you create your own scheme for webinar planning at least once, this stage will be a piece of cake for you further on. We hope the above pieces of advice help you achieve this.

Simplified online meeting and webinar software platform MyOwnConference
Dan Daemon

An expert behind the simplified online meeting and webinar software platform, MyOwnConference. In today’s flexible work environment, Dan offers invaluable life hacks, in-depth reviews, and savvy tips for organizing, promoting, and excelling in virtual conferences and webinars.

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