Giving a survey to your webinar attendees can help you improve the quality of your future webinars. But what’s the best way to conduct a pre- and post-survey? Read out for some tips and tricks?
What Is A Pre- And Post-Survey?
Topic index
Pre- and post-webinar surveys are an excellent way to gather valuable insights. A pre-webinar survey helps you tailor your content based on attendees’ current knowledge and identify potential areas of confusion. Post-webinar surveys, using the same questions, can reveal knowledge improvements and provide feedback for refining future webinars. This approach allows you to measure the impact of your webinar and track changes in knowledge or attitudes.
Why utilize webinars?
A webinar is a modern tool for teaching or mentoring people interested in learning about a specific topic. Using online conferencing technology, it can accommodate over 1,000 participants in a single session. Webinars are a fantastic way to connect with your audience and collect feedback. Incorporating pre- and post-webinar surveys helps you assess the effectiveness of your presentation and make any necessary adjustments.
Here are some tips for conducting a pre- and post-survey via webinar
Tips for Effective Pre- and Post-Webinar Surveys:
1. Keep it concise. Avoid lengthy surveys that may cause your audience to lose interest halfway through.
2. Ask relevant questions. Ensure your questions align with the webinar topic and help you evaluate the effectiveness of your presentation.
3. Promote your surveys. Announce and remind attendees about the surveys before and after the webinar via email or during the session itself.
4. Offer incentives. Encourage participation by offering a discount on future products, a free e-book, or another reward. Incentives can significantly boost response rates.
5. Use a mix of question types. Combine closed-ended questions for basic information with open-ended ones for deeper insights. Multiple-choice questions simplify data analysis, while open-ended responses reveal your audience’s opinions and thoughts. For more question ideas, check out our article: Webinar Feedback/Satisfaction Survey.
6. Follow up with non-respondents. Reach out to those who didn’t complete the survey to understand why and improve future surveys.
By implementing these strategies, you can enhance audience engagement, gain actionable insights, and improve the quality of your webinars.
Online tools you can use for pre- and post-survey
You also can use a few different online tools to conduct a pre- and post-survey. Google Forms is a popular option because it is free and easy to set up. Another option is SurveyMonkey, which also offers a free version. Typeform can also be a good option for those willing to spend money.
Read also: Creating Online Training Courses With the VR and AR Technologies.
How can such surveys help you as a tutor?
Apart from the advantage of improving your course for future sessions, there is another side to it. You can use the data obtained by this survey to publish an academic paper in a research journal, of course, with the content of participants.
Improve the quality of webinars with feedback by implementing the results of pre- and post-surveys
On the one hand, pre-webinar surveys can help identify areas of improvement for the upcoming webinar. On the other hand, post-webinar surveys can help identify what went well and what could be improved for future webinars.
After gathering your data, use analysis software like MS Excel or SPSS to transform it into clear visuals. Choose pie charts, bar graphs, or pictograms to best represent your findings. Discuss these results with your team in group meetings and create a report for future correspondence.
A pre- and post-survey is one of the practical tools for collecting data and feedback from event participants. Above all, the surveys help assess their prior knowledge and discover their misconceptions regarding the topic. After the participants have attended the class, send out the same questionnaire and analyze if the scores have improved and the concepts have become clearer.
Evidently, surveys help improve the quality of your course for future classes. In addition, you may use the data obtained from this survey to publish a scientific article in a scientific journal or for other scientific purposes.
Apart from being a medical doctor and instructor, Dr. Javeria is a passionate writer, researcher, freelancer and resume builder. She often writes about health, food, fitness, market trending product reviews, fashion and lifestyle. She is always applauded by clients due to her services.
