Giving a survey to your webinar attendees can help you improve the quality of your future webinars. But what’s the best way to conduct a pre and post-survey? Read out for some tips!
What is a pre and post-survey?
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As the name suggests, pre and post-survey mean giving a questionnaire to the participants before conducting a webinar to assess their prior knowledge and know their misconceptions regarding the topic, and after the participants have attended the session, circulating the same questionnaire and analyze if the there is improvement in the scores and if the concepts are cleared. Pre and post-survey is a great way to collect data and feedback from your webinar attendees. By surveying before and after your webinar, you can monitor the impact of your webinar and track any changes in attitude or knowledge.
Why utilize webinars?
A webinar is a new way of teaching or mentoring people who want to learn any specific topic. It uses technology to integrate more than 1,000 participants to attend a single session via online conference. It is a great way to connect with your audience and collect feedback. By conducting a pre and post-survey, you can gauge the effectiveness of your webinar and make necessary changes.
Here are some tips for conducting a pre and post-survey via webinar:
1. Keep it short and sweet. The last thing you want is for your audience to lose interest halfway through the survey.
2. Ask relevant questions. Make sure your questions are relevant to the topic of your webinar and will help you gauge the effectiveness of your presentation.
3. Be sure to promote your survey before and after the webinar. You can do this by sending out email reminders or announcing it during the webinar itself.
4. Give your audience an incentive to complete the survey. This could be something as simple as offering a discount on future products or services or giving away a free e-book. Such offers are a great way to increase participation rates.
5. You can ask both open-ended and closed-ended questions. Closed-ended questions are great for collecting basic information, and open-ended questions will give you more insights into your audience’s thoughts and opinions. Using multiple-choice questions will make it easier for you to analyze the survey results. To understand more about the types of questions that can be asked in a survey, click our article “Webinar Feedback/Satisfaction Survey“.
6. Follow up with respondents who didn’t complete the survey. This gives you an opportunity to understand why they didn’t participate and improve future surveys.
What online tools can be used for pre and post-survey?
A few different online tools can be used for conducting a pre and post-survey. Google Forms is a popular option because it is free and easy to set up. Another option is SurveyMonkey, which also offers a free version. For those willing to spend money, typeform can also be a good option.
How can such surveys help you as a tutor?
Apart from the advantage of improving your course for future sessions, there is another side to it. You can use the data obtained by this survey to publish an academic paper in a research journal, of course, with the content of participants.
Improve the quality of webinars with feedback by implementing the results of pre and post-surveys
On the one hand, pre-webinar surveys can help identify areas of improvement for the upcoming webinar. On the other hand, post-webinar surveys can help identify what went well and what could be improved for future webinars.
Once the data is gathered, put it up on an analyzing software like MS Excel or Statistical Package of Social Sciences (SPSS) and visualize data in an understandable form like pie charts, bar graphs, or pictograms. Discuss these results with your team in group meetings and create a report for future correspondence.
A pre and post-survey is one of the practical tools for collecting data and feedback from event participants. Above all, the surveys help assess their prior knowledge and discover their misconceptions regarding the topic. After the participants have attended the class, send out the same questionnaire and analyze if the scores have improved and the concepts have become clearer.
Evidently, surveys help improve the quality of your course for future classes. In addition, you may use the data obtained from this survey to publish a scientific article in a scientific journal or for other scientific purposes.
Apart from being a medical doctor and instructor, Dr. Javeria is a passionate writer, researcher, freelancer and resume builder. She often writes about health, food, fitness, market trending product reviews, fashion and lifestyle. She is always applauded by clients due to her services.