Video marketing is the kind you cannot afford to ignore.
Anatomy of a winning explainer video
Mastering video marketing
If you’re not tapping into the incredible demand for videos, you might be missing out on valuable opportunities. The appetite for online video keeps growing, and so does the competition, with hours of footage going up on YouTube every second. Recorded sessions count too, which is what automated webinars are for.
You can create and publish many types of videos on various online platforms, and one of the most effective ones is an explainer video. Around 45% of the businesses already have an explainer video on their homepage, and they are satisfied with its return on investment.
One of the ways to quickly stand out amid competition is by hiring some of the best explainer videos services to do the production job for you. However, there is also a way for you to create your explainer videos using a variety of software available online.
Three key hacks to create highly effective explainer videos
Many tips are there to boost the quality of an explainer video, but in this section, I’m not here to give you some general suggestions. These are some critical things in general that will turn your ideas into a masterpiece if you integrate them correctly.
Here are the three essential elements that will enable you to create a professional explainer video that delivers results to your business.
1. Simple, engaging and motivating script
A script is a decider when it comes to the performance of your explainer videos. You are explaining your stuff to non-specialists, so you should not try to use a wide range of vocabulary to make a concept difficult to grasp for them. Remember that an explainer video aims to break down the complex ideas into a simple and understandable form.
There is no point in beating around the bush when writing a script. You should try to shorten the length of your video, as there is a relation between a video length and the engagement rate.
Get straight to the point with your video by inserting a hook, body, and conclusion. Resist the urge to experiment your way into something sophisticated. Also, use copywriting techniques in your text. If copywriting is new to you and you have never written a script before, consider bringing in a professional scriptwriter.
2. A professional voice over
Imagine how you would feel if somebody approached you with no energy at all and asked, "Are you willing to double your income within a few days?" The offer might be genuine, but the words land on nothing, because there is no energy behind them.
A professional voiceover brings your script to life! However, choosing the right voice actor is extremely important because not everyone will fit the style and message of your project. Think about the tone you want and whether a male or female voice would work better. Don’t worry though, finding an excellent voiceover artist doesn’t have to cost a lot. Even a small investment can make a big difference.
3. The position of your explainer video on the webpage
The last element that decides how well an explainer video performs is where you put it, on your own site and anywhere else.
At first, you can promote it on your social media platforms where the visitors can watch it and take the desired action. Do not make your visitors work hard to find your explainer video. To avoid the searching part, make sure that you position your video in such a way that the people quickly see it once they land on your page.
Give it a visible "Play" button and a call to action underneath. After all, you will not get any leads or sales if the users do not take action after watching the video. Although the message of the video may be visible, you must tell the users what to do next.
Over to you on explainer videos
Putting these three essentials into practice will sharply improve both the quality and the effectiveness of your explainer videos. Some of you might be wondering about the quality of animation. Well, the animation quality is essential, but it is not the deciding factor, which is the reason why I omitted it from the list.
However, you need to keep in mind that mastering the three critical elements of explainer videos will take some time. With that said, you will eventually get better with time if you keep on learning and sharpening your skills.
Are you using any of the hacks I mentioned in this article? We would love to hear about your experience with explainer videos.
FAQ
What is the first key element for creating a high-impact explainer video?
The very first element is a script that is simple, engaging and motivating because you are explaining your message to a non-specialist audience, so you should avoid complex vocabulary and focus on clarity and brevity.
Why does choosing a professional voice-over matter for video marketing success?
Because a professional voice-over brings your script to life and adds the right tone and energy so even if the message is strong it will fall flat without the correct voice and style.
Where should you position your explainer video on your website or platform to boost performance?
You should position the video where visitors can immediately see it when they land on your page and include a visible play button and a clear call to action so users do not have to search for it.
Does animation quality determine the success of an explainer video?
No, animation quality is important but it is not the deciding factor; mastering the three critical elements of script, voice-over and placement will enhance effectiveness more significantly.
How much time does it typically take to improve your explainer video production skills?
It takes some time to learn and sharpen your skills, so by regularly practising, analysing results and refining your approach you will gradually see better performance with your videos.
