Announcing your webinar through social media, especially on a platform like Twitter, is a good idea. However, with millions of people using this platform and tweeting every day, it is easy for your tweet to get lost in the noise. So you need a strategy to make sure you are seen and heard on this platform.
It is not enough to host a high-quality webinar if you can’t promote and get people to attend the webinar. Social media is one of the most effective ways to promote your webinar because of the massive number of users and the potential to reach millions of people with your post. So, it is easy to find your target audience and reach out to them with an event that excites them.
However, it is easier to say these things. In reality, getting it done is more challenging, and you have to be strategic. To promote your webinar on Twitter, here are some strategies that you should use.
Twitter and Webinar Software Platform
1. Use visual posts
Unlike Instagram, Twitter is more of a text-based platform. However, visuals are always captivating and inviting whenever and wherever people find them. So an important step to take for marketing your webinar on Twitter (and social media generally) is to use high-quality visual posts.
As much as you are tweeting about your webinar and creating text content on Twitter, make sure to include visual-oriented content alongside it. This is because visuals attract people’s attention more than other text contents, making more people read your tweets about the webinar.
Make sure to accompany your visual content with a good tweet as the caption to complement it. Also, do not forget to add your branded hashtags. You can also create hashtags for your webinar posts while you’re promoting them.
Adding a clear CTA is a crucial part of your post as it gives your audience the idea about what you need to do precisely. You may not be able to get people to register without a CTA.
2. Schedule your posts
To promote your webinar on Twitter, you need to make several tweets or posts about it on this social media platform. However, there are peak times that you must make these tweets to get maximum visibility and engagement. It is not enough to tweet the right content; you must tweet it at the right time too. It is also vital that you are consistent in your posting to remind people about the webinar.
To do this effectively, you must schedule your tweets. There are several social media scheduling tools that you can use to ensure that your post goes out consistently and at the right time.
3. Run Twitter ads
Organic posts on social media platforms, including Twitter, do not go as far as you expect them to go. For example, if you want to reach many people and get more people to register for your webinar, you must use paid promos on Twitter.
The paid ad on Twitter allows you to reach far more people and increase the amount of traffic you are getting on your landing page. This means you will be getting a lot of people to register for your webinar.
There are many advantages to paid ads, but to be effective, make sure you are targeting the right audience. So the first thing to do is to know your audience. If you do not have a large budget, then you can pick your best-performing tweet and promote it, so it reaches more people and gets more engagements.
4. Optimise your landing page
You need a landing page to do something like this; however, it is not enough to have a landing page for your webinar. According to TopBriteshEssays, you must optimise it as well to get more registrations from it.
Adding social sharing buttons to your landing page is a good idea as it makes it easier for others to share the webinar on their social profiles. Another good idea is to add these social sharing buttons to your thank you page since they increase the chance of other people sharing it in their circles.
You should also use the necessary tools to discover how people interact with your landing page. Then you can run A/B tests on the page to find out the elements that help you get more registrations. This will help you modify the page layout accordingly so that you can get more registrations.
5. Pin webinar posts to your profile
Pinning your webinar post to your Twitter profile is an effective way to increase the post’s visibility on Twitter. So each time someone goes through your handle, the first post they encounter is your webinar post.
The good thing about this strategy is that it does not work on Twitter alone. So you can use it on other social platforms such as Facebook to increase the visibility of your webinar promo posts. If you are also using Instagram for your social media promotion, then you can add the link to your webinar landing page in your Insta bio since you can’t pin your post. You will achieve the same results.
6. Change your cover photos.
Another exciting way to get more visibility on Twitter is to use your webinar graphic as your cover photo. The ideal thing to do is create a customised cover photo for your Twitter profile to promote your webinar.
What makes cover photos crucial is that they are the largest visual elements you can have on your Twitter profile. So it is noticeable for anyone visiting your profile. This means that they get informed about your webinar from seeing your cover photo after visiting your profile. So it adds to the visibility of your webinar promotion on Twitter. You should make sure that the link to your landing page is on the cover photo so that interested people can find their way to your landing page.
Whether creating an on-demand or live webinar, promoting it on a social media platform like Twitter is crucial to get attendees. Twitter helps you to attract your target audience through the different posts and tweets. Additionally, scheduling your tweets for specific peak times ensures that they will have maximum impacts.
These are some of the strategies that you can use to promote your webinar on Twitter effectively. Putting these strategies into use will ensure that you can get a good number of attendants for your webinar. However, you must start your webinar promotion on Twitter (and other social media platforms) early enough for maximum impact.
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Eun Rockwell is a blogger and academic writer from the UK who works with RushEssay. She likes trying new subjects and is always focused on proving her worth as a writer in new and challenging writing areas. Her hobbies are reading books and travelling.