Let’s face it, hosting a webinar can be quite nerve-racking even if you’re an expert in the field. You may have the perfect content to share and great presentation skills, but deciding how exactly to structure the event is a task on its own. However, writing a webinar script can quickly solve such a problem! Guess what? Not only will we advise you on how to write a simple yet excellent webinar script but we will also outline below a template you can tweak and use to suit your own webinar. Yeah, yeah, we’re pretty amazing. You’re welcome!
Now, let’s look at the script; it’s written for a host and a presenter, but if you’re both, you can easily combine the roles when holding your webinar. Remember that paying attention to the needs of the participants is a priority. If you run your webinar using a dry script, your audience will not only be bored but also irritated.
Okay so first things first, you need to start the webinar and press the record button. This is not part of the script but you don’t want to forget this!
Moderator: Good afternoon! Thank you all for finding time and visiting today’s webinar. My name is [moderator name] and I am [job title] at [company name]. Our company is the leading provider of [name of the product/service].
Now I’m going to send out a very short poll to confirm if you can see and hear us well.
(Launch a poll as seen in the picture below and inform them of the time allotted for the response.)
Thanks for the feedback! I will quickly go through some points to note so we all have a seamless webinar experience. In order not to disturb the course of the webinar, please communicate only via this button and in exceptional cases, in the chat.
(Next, show the webinar agenda on the slides.)
Breaks are planned for about an hour [insert exact time of breaks], but if there is a need for additional time, please let me know.
We will address some questions during short breaks in the presentation. Finally, we will leave time for a longer Q&A session.
In case of any technical issues, please give me a signal in the chat. We will try to help you resolve it quickly. After the webinar, everyone will receive a link to the recording which will only be valid for 3 days, as well as all links to the mentioned sites.
Message to people who indicated that they have a technical problem:
Moderator: If you have technical problems, please first check the following basics:
- Is your internet connection stable? Is the upload speed fast enough?
- Are your headphones properly connected? Is the volume level appropriate?
- Are other programs running in the background that may be blocking the proper reception of the webinar, such as Skype, Viber, Teams etc?
Now we can begin! Our today’s speaker is [interesting facts from the speaker’s biography highlighting their expertise and status in the field].
Show a slide with the speaker’s photo and a short list of the main accomplishments and provide contacts.
Presenter: Thank you, [moderator’s name]! It’s great that we can all meet today to explore the topic [Webinar Topic]. I will try to make it as clear and understandable as possible for you. However, if anything requires additional clarification, please let me know in the chat. I am also happy to share additional materials, if anyone is interested. Let’s get started!
(Take a break every 10 minutes during your presentation to talk to participants, ask about something, or answer questions. You can turn on the poll once in a while and ask a single-answer question. The idea is not to control that participants are actually listening, but to ensure they are actively engaged in the meeting.)
Questions and Answers
Presenter: And that’s all for today. Thank you for participating in the webinar. I hope your knowledge has been expanded by this meeting. Now it’s time for your questions. Rest assured that I will try to answer each question if possible.
(The audience can submit questions by typing them in a special window. The host can check in advance what the participants are most interested in. Just remember that this option doesn’t mean you can skip any of the questions, because you find it boring. None of the participants should feel ignored.
Prepare a few variants for yourself in case of questions you cannot answer. You can get inspired by participating in free webinars on any topic. Notice how they deal with embarrassing or stressful questions. Apply that to your scenario.
If you want to have access to many useful functions, such as the “ Ask a question” button, use the MyOwnConference features. You can test how this platform works for free if a maximum of 20 people appear at your meeting. Larger meetings are paid. Thanks to several flexible tariff plans, everyone will find something to suit their needs on this platform.)
Here’s what to say if the Presenter does not know the answer to a question:
Presenter: I admit that the question is very intriguing. I am not 100% sure about the answer, so I would like to explore this topic a bit before I try to explain it. Please leave your e-mail address in a private message and I will be happy to answer this question at a later date.
Moderator: Great! Thank you all. We appreciate your being with us today. We care about your opinion, so please complete a short poll.
(The customer satisfaction survey should have a maximum of 3 closed questions in which participants can rate the meeting.
Finally, it’s time for all the other announcements and the main call to action.)
Thank you again for attending today’s meeting. We encourage you to connect with us on social media. If you have additional questions, you can contact us by e-mail or telephone. We are happy to provide additional support.
Notes for a Webinar Script
And what about the questions in the chat?
We advise you to turn off the chat when the speaker presents. Chat can be pretty distracting, causing participants to lose focus. Let the viewers ask their questions via a special window. Thus, a moderator or a speaker will be able to select interesting questions and answer them when the time is right. Such a system will also make it easier to keep order.
How to Write a Script for a Presentation?
To make everything look natural, you should not write a detailed script for your presentation. Prepare only a plan and an outline. When creating slides, try to reduce the number of words and focus more on eye-catching pictures.
Make sure to read our post on 7 most popular types of visual content to use in your webinars.
We hope that now you have plenty of ideas about writing a webinar script. Take a look at our previous articles for even more useful tips and guidelines.