Let’s prepare your webinar script

Let's prepare your webinar script

Webinar script is one of the main components for the success of your webinar. If you have the perfect content for your audience, then you will not be able to present it well without a detailed plan and script. Hosting a webinar could be nerve-wracking and challenging, but a good webinar script can help make it easier and minimize potential mistakes and issues.

Top-Notch Webinar Script

Guess what? In this article we will try to analyze common issues and help you create a high-quality webinar script for your first webinar and a template for all your upcoming webinars. Yeah, yeah, we’re pretty amazing. You’re welcome!

Webinars have become a popular way for businesses to connect with their audience, share valuable information, and generate leads and sales. However, creating a successful webinar takes more than just pressing records and hoping for the best. Crafting a winning webinar script would be best to engage your audience and achieve your goals truly.

The first step in creating an excellent and top-notch webinar script is clearly defining your objectives. What do you hope to achieve with your webinar? Are you looking to educate your audience, generate leads, or promote a product or service? Once you have a clear goal, you can start developing your script with your audience in mind.

A successful webinar script should be structured to keep your audience engaged from beginning to end. Start with an attention-grabbing introduction that clearly states what the webinar is about and why your audience should care. From there, focus on delivering valuable content clearly and concisely. Use visuals and examples to help illustrate your points and keep your audience interested.

Another important aspect of crafting a winning webinar script is incorporating audience engagement throughout the presentation. This can be done through interactive polls, Q&A sessions, or even breakout rooms for smaller group discussions. By actively involving your audience, you can keep them engaged and increase their overall satisfaction with the webinar.

Practicing your script beforehand is essential to ensure that it flows smoothly and fits within the allotted time frame. Rehearsing your hand can also help you identify areas where you may need to add additional content or clarify specific points.

How to script your webinar? Practical tricks

Now, let’s look at the script; it’s written for a host and a presenter, but if you’re both, you can easily combine the roles when holding your webinar. Remember that paying attention to the needs of the participants is a priority. If you run your webinar using a dry script, your audience will be bored and irritated.

Okay, so first, you need to start the webinar and press the record button. It is not part of the script, but you don’t want to forget this!


Moderator: Good afternoon! Thank you all for finding the time and visiting today’s webinar. My name is [moderator name], and I am [job title] at [company name]. Our company is the leading provider of [name of the product/service].

I will send a very short poll to confirm if you can see and hear us well.

Organize a good poll or survey

(Launch a poll as seen in the picture below and inform them of the time allotted for the response.)

Thanks for the feedback! I will quickly review some points, so we all have a seamless webinar experience. To avoid disturbing the course of the webinar, please communicate only via this button and, in exceptional cases, in the chat.

(Next, show the webinar agenda on the slides.)

Create a perfect and detailed agenda
Source: YouTube

Breaks are planned for about an hour [insert exact time of breaks], but if there is a need for additional time, please let me know.

We will address some questions during short breaks in the presentation. Then, finally, we will leave time for a more extended Q&A session.

In case of any technical issues, please signal me in the chat. We will try to help you resolve it quickly. After the webinar, everyone will receive a link to the recording, which will only be valid for three days and all links to the mentioned sites.

Message to people who indicated that they have a technical problem:

Moderator: If you have technical issues, please first check the following basics:

  • Is your internet connection stable? Is the upload speed fast enough?
  • Are your headphones adequately connected? Is the volume level appropriate?
  • Are other programs running in the background blocking the proper reception of the webinar, such as Skype, Viber, Teams etc.?

Now we can begin! Today’s speaker is [exciting facts from the speaker’s biography highlighting their expertise and status in the field].

Show a slide with the speaker’s photo and a short list of the main accomplishments and provide contacts.

Write a detailed overview of each speaker
Source: YouTube

Presentation in a webinar

Presenter: Thank you, [moderator’s name]! It’s great that we can all meet today to explore the topic [Webinar Topic]. I will try to make it as clear and understandable as possible. However, please let me know in the chat if anything requires additional clarification. I am also happy to share supplemental materials if anyone is interested. Let’s get started!

(Take a break every 10 minutes during your presentation to talk to participants, ask about something, or answer questions. Then, you can turn on the poll once in a while and ask a single-answer question. The idea is not to control that participants are listening but to ensure they are actively engaged in the meeting.)

Common questions and answers

Presenter: And that’s all for today. Thank you for participating in the webinar. I hope this meeting has expanded your knowledge. Now it’s time for your questions. Rest assured that I will try to answer each question if possible.

Answer each question your audience ask
Source: YouTube

The audience can submit questions by typing them in a separate window. The host can check in advance what the participants are most interested in. Remember that this option doesn’t mean you can skip any questions because you find them boring. None of the participants should feel ignored.

Prepare a few variants for yourself in case of questions you cannot answer. You can get inspired by participating in free webinars on any topic. Notice how they deal with embarrassing or stressful questions. Then, apply that to your scenario.

Want access to helpful features like the “Ask a Question” button? Check out MyOwnConference! You can try the webinar platform for free with up to 20 attendees. Larger meetings do have a cost, but don’t worry – there are flexible pricing plans to fit everyone’s needs.

Here’s what to say if the Presenter does not know the answer to a question:

Presenter: I admit that the question is very intriguing. I am not 100% sure about the answer, so I would like to explore this topic a bit before I try to explain it. Please leave your e-mail address in a private message, and I will be happy to answer this question later.

Closing remarks

Moderator: Great! Thank you all. We appreciate your being with us today. We care about your opinion, so please complete a short poll.

(The customer satisfaction survey should have three closed questions in which participants can rate the meeting.

Finally, it’s time for all the other announcements and the main call to action.)

Thank you again for attending today’s meeting. We encourage you to connect with us on social media. In addition, you can contact us by e-mail or telephone if you have additional questions. We are happy to provide additional support.

Notes for a webinar script

And what about the questions in the chat?

We advise you to turn off the chat when the speaker presents. Conversation can be pretty distracting, causing participants to lose focus. Instead, let the viewers ask their questions via a separate window. Thus, a moderator or a speaker can select exciting questions and answer them when the time is right. Such a system will also make it easier to keep order.

How to write a script for a presentation?

To make everything look natural, you should not write a detailed script for your presentation. Instead, prepare only a plan and an outline. When creating slides, try to reduce the number of words and focus more on eye-catching pictures.

Make sure to read our post on the seven most popular types of visual content to use in your webinars.

We hope you have plenty of ideas about writing a webinar script. Also, look at our previous articles for even more valuable tips and guidelines.

What is a webinar script?

The webinar script is the first step in holding your webinar successfully. Without it, it will be challenging to conduct a good webinar, as a clear and detailed script helps eliminate many side mistakes and improvisation.

Why do you need a webinar script?

The webinar script is the must-have item to minimize any mistakes and issues during the webinar. It also helps reduce the stress level during the event and almost wholly removes unexpected improvisation.

How to write a script for webinar?

To write a quality script for your webinar, you must create a topic for your webinar and collect all the information you will present at your event. Next, you need to prescribe the sequence of your speech and make a list of frequently asked questions so that you can immediately answer them.

Dan Daemon
Dan Daemon

An expert behind the simplified online meeting and webinar software platform, MyOwnConference. In today’s flexible work environment, Dan offers invaluable life hacks, in-depth reviews, and savvy tips for organizing, promoting, and excelling in virtual conferences and webinars.

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