Even if you are an expert in your field with excellent presentational skills and stellar material, you may still find it difficult to structure your webinar. “How do I start and finish the event? I can’t just jump right into the presentation!” you may wonder. That is why we prepared a template of a webinar script and useful tips to make it easier for you to hold your online event.
This script is written for two: the speaker and the moderator. You can, however, easily adapt it if you plan to hold a webinar on your own.
Moderator: Good afternoon! Thank you all for finding time and visiting today’s webinar. My name is [moderator name] and I am [job title] at [company name]. Our company is the leading provider of [name of the product/service].
Now I will ask you one question to check if you can see and hear us well.
Launch a survey.
Great! Our topic today is [topic title], and the speaker is [speaker’s name]. Before we start, let me explain how you can talk to us during the webinar. If you have any questions during the presentation, just write them to chat.
We will have short breaks during a presentation and a Q&A session at the end to answer your questions.
Provide clear agenda to attendees.
We will send you all the relevant links after the event, including a link to the webinar recording, which will be active for three days only.
Now we can begin! Our today’s speaker is [interesting facts from the speaker’s biography highlighting their expertise and status in the field].
Show a slide with the speaker’s photo and a short list of the main accomplishments and provide contacts.
Speaker: Thank you, [moderator’s name]! I’m happy to talk to you all today.
Presentation. Take a break every 10-15 minutes to talk to the participants and answer their questions.
Speaker: And that is all for today. Now we have a little more time to answer your questions.
Questions and Answers
Moderator: Thank you, [speaker’s name]! We already have a few questions. Please ask your question in chat if you want to join our discussion.
If you have several speakers, make them answer questions in turns.
Moderator: Looks like we answered all your questions. [Speaker’s name], is there anything else you would like to mention?
Speaker: No, it looks like we have covered everything! Thank you all for your time!
Moderator: Great! Thank you. Now we need to make some important announcements.
This is the part where you advertise your product/service and make a final call to action.
Thank you for participating in today’s webinar! We hope to see you again next time.
Roll slides with thanks and contact information.
Notes for a Webinar Script
And what about the questions in the chat?
We advise you to turn off the chat when the speaker presents. Chat can be pretty distracting, causing participants to lose focus. Let the viewers ask their questions via a special window. Thus, a moderator or a speaker will be able to select interesting questions and answer them when the time is right. Such a system will also make it easier to keep order.
How to Write a Script for a Presentation?
To make everything look natural, you should not write a detailed script for your presentation. Prepare only a plan and an outline. When creating slides, try to reduce the number of words and focus more on eye-catching pictures.
Make sure to read our post on 7 most popular types of visual content to use in your webinars.
We hope that now you have plenty of ideas about writing a webinar script. Take a look at our previous articles for even more useful tips and guidelines.