So, you find it difficult to engage with your target audience? Are you less than satisfied with ongoing marketing efforts? If you have answered “yes” to either of these questions, then the chances are high that scheduling webinars will give your business the boost it needs to grow.
As a Content Marketing Tool
Studies have shown that webinars can lead to conversion rates as high as 55 per cent. This is only one of the reasons why these digital interactions should represent a portion of your content marketing strategy in the coming year. Let’s look at some equally compelling observations.
Doing Away with Geographical Barriers
As businesses continue to expand into the global marketplace, they always look for effective methods to reach a specific demographic. Webinars can negate any concerns involving distance thanks to their ability to provide an instantaneous form of interaction.
This is not always the case with more traditional content marketing methods such as VoIP calls. Simply stated, webinars know no geographical boundaries.
A Highly Immersive Experience
Unlike static marketing methods, webinars provide a means for attendees to interact with your business in a real-time scenario. Client engagement is crucial here, as those who feel catered for are likely to convert into paying customers.
Powerful Lead Generation Tools
Creating qualified leads is crucial for sales and your overall ROI (return-on-investment). The good news is that webinars can represent a powerful tool within your arsenal. Studies have found that up to 40 per cent of attendees will become leads after a single session.
Of course, this partially arises from the fact that guests willingly attend these sessions. Thus, they are already (at least partially) interested in a specific product or service. In addition, those who choose to interact will be highly likely to request further information or commit to a purchase. Finally, sales representatives can follow up after a webinar with the confidence that a lead is already familiar with the company in question.
Read also: How Video Conferencing is Aiding Minority and Women-Owned Businesses
Fostering Long-Term Client Relationships
Nurturing client relationships is a great way to ensure loyalty and to guarantee future purposes. There are several ways in which webinars can be of assistance here, including:
- Providing product tutorials and how-to guides.
- Keeping customers up to date with the latest products.
- Hosting question-and-answer sessions to appreciate industry trends better.
Not only will webinars provide second-to-none levels of insight, but they illustrate that your business cares about the needs of its target audience.
The Ability to Explain Complicated Concepts
While there is no doubt that written material is a powerful content marketing method, this approach will only go so far. Consumers are rarely willing to read through long blocks of text, particularly those who lead busy lives. On the other hand, webinars certainly come in handy for complicated services/items.
You can use them to explain certain features or attributes. Once again, these sessions can be structured as question-and-answer sessions. For instance, perhaps you are developing a new type of reputation management software package for the hotel sector. Its functions must be highlighted in greater detail. Webinars provide this opportunity in a real-time scenario.
Building a Strong Brand Identity
Do you want to be ahead of the competition? If so, then why not try webinars? They imbue a sense of trust and transparency within your business. Here are some ways of how webinars can boost the identity of your brand:
- They appreciate the pain points of your customers.
- Webinars will reinforce organic relationships which began as a single purchase.
- They provide a business with a much more “human” persona.
- They add value to what you offer.
You can promote webinars across multiple digital channels (such as blogs, social media sites and affiliate links). This is an excellent way to boost your online presence and to increase your SERP (search engine results page) rankings.
The Cost-Effective Nature of Cutting-Edge Webinar Platforms
Webinars are some of the most cost-effective ways to cement brand loyalty over time. While a one-off purchase is required in terms of hosting software, this is usually the only investment that must take place. Companies hampered by limited budgets will therefore benefit massively with the help of this type of digital content marketing.
Webinars as a Content Marketing “Stepping Stone”
There are many ways in which the initial materials presented within a webinar are repurposed. For instance, you can create a series of blog posts. In addition, you can upload snippets to video-sharing sites such as YouTube and Vimeo.
Recordings are made available on-demand to existing clients who might not have been able to attend in person. In other words, webinars are much more than one-off content marketing tools.
Webinars: The Content Marketing Tool of the Future is Here Today
Not only is this approach to content marketing highly effective, but its budget-friendly nature is ideal for companies of all sizes. High-quality software is intuitive and will not require a great deal of technical experience.
Of course, you can integrate webinars into an existing marketing strategy quickly. So why not take your brand identity to the next level?
Ian Carroll is the owner of Digital Funnel, a Digital Marketing agency specialising in SEO in Cork alongside Web Design. Ian and his team have helped numerous local businesses increase their online presence.