So, you’ve just finished hosting your webinar. You prepared thoroughly, used all the right tips and tricks, and shone like a star during your presentation, leaving the audience amazed.
What to do next?
Congratulations! It’s time to relax, right? Think again!
What to do next after held webinar?
If you logged out of the webinar room, it does not mean you finished working. To make your webinar 100% effective, you need to work a bit more. Sure, after the event you may have difficulties gathering your thoughts, and this is why I have prepared a list of to-do’s with detailed description of what and when needs to be done after the webinar.
Step 1. Comprehensive review of webinar recording
You will need a webinar recording, a notepad and a pen. You can also use a text editor if that is more convenient. In addition, bring a bit of self-criticism, a good sense of humor to get through the process, and be ready to handle plenty of feedback.
I would suggest starting namely from analyzing the presentation. While your memories are still fresh, I believe it is not that difficult for you to name several fails and difficult moments you came across during the webinar. Write down all of those. After this, watch the recording with a clear mind. It’s not about watching it with a cup of coffee. Approach it as some work to be done. Imagine you are an attendee, or better still a keen-eyed competitor doing their best to find a hundred faults in it.
Things to pay attention to:
- Technical issues
- Involvement of attendees
- The point at which attendees started leaving
- What share of them stayed to the end
- Your speech
- Unanswered questions
- Time taken by each webinar block, things that can be shortened
Why bother? Because it is how you improve. Take the technical issues to your webinar platform support and work out how to eliminate them. If that changes nothing, it is worth looking at the alternatives, and there is no shortage of them.
Step 2. Video preparation
Required: webinar recording, video editor, time. Decide on the video format, which could be a full version of your webinar (edited, of course) or a series of several short videos.
Things to pay attention to: Pauses, nose scratching and other fails. You might be interested in reading our article Taking care of webinar recording
Why would I need it? You might want to use it because it helps with video marketing. What it is and what webinars have to do with it can be learned in this article.
Step 3. Preparing a blog post
You will need a blog, either your own or a guest one, and a social media group. You will also need the slides from your webinar. Do not think that you cannot write because everyone can. The key is to find the style that works best for you. Since you have already hosted your webinar, most of the text is already prepared. To convert your audio into text, you can use your web browser with voice dictation turned on in one tab, for example in Google Docs, while another tab plays your video recording.
Pay attention to clear, logical presentation, and let a grammar checker catch what you miss. Be sure to read aloud what you have written; otherwise, ask someone to do it, which is even better.
Why would I need it? You might need it because it helps keep your audience engaged after the webinar and also brings in new people who may want to join next time.
Step 4. Analysis and mistakes correction
Required: all statistics available: Google Analytics, webinar platform and mailing statistics, your own notes, calculations of expenditures and income. Check all figures and compare them to your expectations, as well as the results of your previous webinars.
Things you should focus on include where most of your registrations come from, the point where potential attendees lost interest, and which emails turned out to be the most effective. You should also look at how participants rated your webinar if you ran surveys during the event, as well as the number of reviews and social media mentions. Finally, evaluate how profitable your webinar was.
Why would I need it? You can use it to find the most effective ways and channels for promotion, understand how to keep your subscribers engaged, and reach your goals more efficiently.
Step 5. Mailing. Working on conversion
Required: email templates for different groups of users. Write at least three emails, one for the people who attended, one for those who registered and did not, and one for those who became clients.
What should you focus on? Make sure to address each attendee by name in your emails. Send the first message within 24 hours after the webinar ends. Encourage a conversation by inviting attendees to ask questions and including short surveys. Add clear call-to-action buttons to guide them.
Why would I need it? It can be frustrating when you spend a lot of time preparing a webinar and the conversion results are not as strong as expected. Of course, not every attendee will turn into a lead, but if you take the right steps, you can quickly increase the number of new clients. An email campaign can be an excellent way to build relationships with potential customers.
Step 6. Communication in social networks
Required: accounts in different social networks. Prepare the posts and publish them regularly, or schedule them ahead through one of the usual tools.
What should you pay attention to? Try adding bright and eye-catching pictures to your posts so they stand out. Encourage your users to comment on what you share by asking questions, sparking discussions, inviting their opinions, and running polls or contests. All of these ideas follow the same principles described in the steps for promoting a webinar on Facebook.
Why would I need it? Social networks are a great way to get feedback and find out what your attendees really enjoyed as well as what they want to learn more about. In addition, likes and shares can help you attract new subscribers and participants for your upcoming webinars.
Step 7. Getting ready for the next webinar
Required: a pause to have some rest and find a great idea for the next webinar; all questions and remarks you have managed to collect; preparation plan, elaboration of an email campaign strategy and a promotion plan.
If you want to know what to focus on, visit our blog. In the preparing webinars category, we’ve gathered plenty of proven tips that really work.
Why would I need it? It helps you enjoy hosting webinars while reaching your goals at the same time.
What to do after? Summary
By now the idea is clear enough. After a good piece of work comes a little more work, purely to keep the momentum:
- Make a comprehensive review of the webinar recording;
- Prepare a video;
- Write an article for your blog;
- Analyze everything and work on the mistakes made;
- Organize an email campaign to increase conversion;
- Continue the conversation on social networks;
- Get ready for the next webinar.
FAQ
What should I do first right after my webinar ends to improve future events?
You should review the webinar recording while your impressions are still fresh. Watch it as if you were an impartial attendee looking for flaws. Note technical issues, moments when engagement fell, or parts that dragged. This helps you learn and get better next time.
How can I reuse my webinar content in other formats?
You can edit the full recording or cut it into short clips. Turn parts into concise videos, removing awkward pauses or mistakes. Also transcribe or repurpose the content into blog posts or articles to reach wider audiences.
When should I send follow-up emails and what should they include?
Send your first email within 24 hours to everyone who registered or participated. Address recipients by name, propose a conversation, include questions or mini-polls, offer a call to action. Tailor subsequent emails to non-attendees, participants, and converted leads separately.
How can I use social media to extend the reach of my webinar?
Post highlights, quotes, and video snippets regularly. Ask your audience questions, run polls, invite comments, and encourage sharing. Use engaging visuals and plan your posts ahead, or automate posting for consistent presence.
What metrics and analysis should I review to measure webinar success?
Check registration sources, drop-off points during the webinar, email performance, attendee feedback, social mentions, and revenue vs. costs. Compare real results with your expectations to refine promotion, content, and formats for next time.
