So, you’ve just finished hosting your webinar. You prepared thoroughly, used all the right tips and tricks, and shone like a star during your presentation, leaving the audience amazed.

Top 7 Post-Webinar Strategies

Congratulations! It’s time to relax, right? Think again!

What to do next after held webinar?

If you logged out of the webinar room, it does not mean you finished working. To make your webinar 100% effective, you need to work a bit more. Sure, after the event you may have difficulties gathering your thoughts, and this is why I have prepared a list of to-do’s with detailed description of what and when needs to be done after the webinar.

Step 1. Comprehensive review of webinar recording

You will need a webinar recording, a notepad and a pen. You can also use a text editor if that is more convenient. In addition, bring a bit of self-criticism, a good sense of humor to get through the process, and be ready to handle plenty of feedback.

I would suggest starting namely from analyzing the presentation. While your memories are still fresh, I believe it is not that difficult for you to name several fails and difficult moments you came across during the webinar. Write down all of those. After this, watch the recording with a clear mind. It’s not about watching it with a cup of coffee. Approach it as some work to be done. Just imagine you are a meeting attendee, or, which is even better, that you are a sharp nosed competitor and would do your best to find 100 drawbacks of that webinar.

Things to pay attention to:

• Technical issues
• Involvement of attendees
• When attendees started leaving the webinar?
• What percentage of attendees “survived” the webinar till its end?
• Your speech
• Unanswered questions
• Time taken by each webinar block, things that can be shortened

Why would I need it? Well, it’s simple because it helps you improve. Discuss technical issues and ways of eliminating them with the technical support of your webinar platform. If this does not provide better results, it may be reasonable to have a closer look at other options, while there is a bunch of options to select from.

Step 2. Video preparation

Required: webinar recording, video editor, time. Decide on the video format: it could be a full version of your webinar (edited, of course) or a series of several short videos.

Things to pay attention to: Pauses, nose scratching and other fails. You might be interested in reading our article Taking care of webinar recording

Why would I need it? You might want to use it because it helps with video marketing. What it is and what webinars have to do with it can be learned in this article.

Step 3. Preparing a blog post

You will need a blog, either your own or a guest one, and a social media group. You will also need the slides from your webinar. Do not think that you cannot write because everyone can. The key is to find the style that works best for you. Since you have already hosted your webinar, most of the text is already prepared. To convert your audio into text, you can use your web browser with voice dictation turned on in one tab, for example in Google Docs, while another tab plays your video recording.

Things to pay attention to literate and logical presentation. Special services could help you with grammar. Be sure to read aloud what you have written; otherwise, ask someone to do it, which is even better.

Why would I need it? You might need it because it helps keep your audience engaged after the webinar and also brings in new people who may want to join next time.

Step 4. Analysis and mistakes correction

Required: all statistics available: Google Analytics, webinar platform and mailing statistics, your own notes, calculations of expenditures and income. Check all figures and compare them to your expectations, as well as the results of your previous webinars.

Things you should focus on include where most of your registrations come from, the point where potential attendees lost interest, and which emails turned out to be the most effective. You should also look at how participants rated your webinar if you ran surveys during the event, as well as the number of reviews and social media mentions. Finally, evaluate how profitable your webinar was.

Why would I need it? You can use it to find the most effective ways and channels for promotion, understand how to keep your subscribers engaged, and reach your goals more efficiently.

Step 5. Mailing. Working on conversion

Required: email templates for different groups of users. Write at least 3 emails to those having participated in the webinar, those that has not come and those having become your client.

What should you focus on? Make sure to address each attendee by name in your emails. Send the first message within 24 hours after the webinar ends. Encourage a conversation by inviting attendees to ask questions and including short surveys. Add clear call-to-action buttons to guide them.

Why would I need it? It can be frustrating when you spend a lot of time preparing a webinar and the conversion results are not as strong as expected. Of course, not every attendee will turn into a lead, but if you take the right steps, you can quickly increase the number of new clients. An email campaign can be an excellent way to build relationships with potential customers.

Step 6. Communication in social networks

Required: accounts in different social networks. Prepare posts and publish them regularly, otherwise setup delayed posting with the help of specialized services.

What should you pay attention to? Try adding bright and eye-catching pictures to your posts so they stand out. Encourage your users to comment on what you share by asking questions, sparking discussions, inviting their opinions, and running polls or contests. All of these ideas follow the same principles described in the steps for promoting a webinar on Facebook.

Why would I need it? Social networks are a great way to get feedback and find out what your attendees really enjoyed as well as what they want to learn more about. In addition, likes and shares can help you attract new subscribers and participants for your upcoming webinars.

Step 7. Getting ready for the next webinar

Required: a pause to have some rest and find a great idea for the next webinar; all questions and remarks you have managed to collect; preparation plan, elaboration of an email campaign strategy and a promotion plan.

If you want to know what to focus on, visit our blog. In the preparing webinars section, we’ve gathered plenty of proven tips that really work.

Why would I need it? It helps you enjoy hosting webinars while reaching your goals at the same time.

What to do after? Summary

You have already got the idea that after some good work it would be great to work a bit more after webinar, just to keep the momentum going:

• Make a comprehensive review of the webinar recording;
• Prepare a video;
• Write an article for your blog;
• Analyze everything and work on the mistakes made;
• Organize an email campaign to increase conversion;
• Continue after-event communication through social networks.
• Get ready to the next webinar.

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