Hosting a successful webinar helps promote your brand, build your reputation and attract new leads. You connect with your audience and engage them with high-quality, informative content.
How to Choose a Webinar Platform?
To do this successfully, you need to choose the right webinar platform for your needs. Start by considering important factors such as your webinar’s aims and how much money you want to spend. Once you have this basic understanding, you can consider the main aspects of choosing a webinar platform.
Making sure that people can use the software
You do not want your webinars to fail because you, or your audience, cannot use the software. That’s why there is no point in investing in software with many complex features if they are too complicated for people to understand. In essence, you need software with an easy interface. People won’t be willing to figure out complex options and features to attend a webinar. They need something simple, functional, and intuitive.
It would help if you also thought about who your audience members are. For instance, a young audience will look for mobile accessibility. People who are less technically aware will usually prefer to use a simple platform that does not require add-ons or plugins.
Think about it – will your potential audience be able to log into the webinar room if the registration is in English? Will they be able to see where they should click if they, for example, want to use a microphone? You need to ensure that they won’t feel lost.
Having a budget in place
It’s easy to get carried away when choosing webinar software. If you do not have a set budget, you can spend more than you can afford. You can also end up paying for features that you do not need.
Some webinar platforms have a free plan option. You can start by getting used to the software and then upgrade your package if necessary.
Quality of video and sound
Your webinar software needs to handle video and sound at high quality. Everyone should hear and see you: any additional noise, technical problems, or disconnections will make your webinar less professional. It will greatly affect the reviews and opinions of attendees.
Showing the presentation
Your webinar software should be able to handle the presentation you want to show to your attendees. Make sure that the platform you’ll be using will show your presentation properly – meaning that its correct dimension and size will be loaded on the screen. Every software has different options when it comes to presenting. Make sure to check these out.
Testing your webinar software
Remember that it is crucial to know how the platform works, both from the point of view of a presenter and an attendee. Before buying any software, check the free trial option and free account to see your thoughts. You need to know if the features and interface meet your needs.
Fortunately, every webinar software offers a free account, so you can test every platform you need. You can also try for free our webinar software platform MyOwnConference. Do a free registration and investigate more than 200 unique features for live webinars and automated webinar creation and holding. We developed components as simple as possible.
Getting the right level of customization for an educational and engaging webinar is an excellent way of enhancing your brand reputation. To do this, you need to make sure that your audience can recognize and remember your brand.
Therefore, choosing a webinar that allows you to customize your branding content makes sense.
Having the option to record your webinars
It’s unlikely that everyone you invite will be able to attend your live webinar. So, you miss out on attracting potential leads if you cannot record your webinars so that people can watch them later.
If you choose a webinar platform like MyOwnConference, which allows you to record your webinars, you can send a recording to those who attended and those unable to attend. You can also create a library of your webinars so that people can view them whenever they choose to.
Enabling the correct number of presenters
Not every webinar has the same number of speakers. For instance, you may only have one main presenter for your webinar. On the other hand, you may have guest speakers, or you may want to use a panel format.
You must plan to present your webinar before investing in any software. That’s why different webinar platforms enable you to have different numbers of speakers.
Ensuring that you accommodate all attendees
Most webinar platforms provide different packages, depending on how big an audience you want to reach. Make sure that you choose a platform that accommodates your audience size.
It’s usually better to make sure you have room to expand your audience numbers upwards. However, you should ensure you do not pay for the capacity you don’t need.
Having useful analytics in place
As with all helpful marketing tools, you need to understand how effective your webinars are. That’s why analytics is a vital feature to look out for when you choose a webinar platform.
Do not simply look for tools that measure the size of your audience. Many other insights are helpful to have. For instance, you may discover if and when people stopped watching your webinar. It may help you to decide if you need to make changes for future webinars.
If you are already using a CRM, or other analytics, check whether a webinar platform can integrate. This type of integration helps to optimize your overall marketing efforts.
Getting the right level of interaction
Often, the best way for you to engage with your audience is to make your webinar interactive. Therefore, you must have the right tools in place.
For example, you may want to share your screen with attendees and ask questions using polls. You may also want to make use of a chat feature.
Investing in a mobile-accessible solution
Many people choose to use a smartphone or tablet to view webinar content. Doing so allows them to watch from wherever they are.
So, it makes sense to ensure that the webinar platform you choose is fully accessible using a mobile device. This makes it more convenient for people to watch your content and helps you to optimize audience numbers.
Making sure that the platform is secure
It would be best to ensure that the webinars you host are safe. You do not want to put attendees’ data at risk.
Therefore, it makes sense to check the security of any platform that you are looking to use. For instance, you should ensure that there are systems that ensure the safe use and storage of data. It would be best if you also looked for reputable solutions like MyOwnConference, which uses AES-128 advanced encryption for a high-security standard.
Checking that technical support is provided
There is a good chance you may have some questions that need answering when you use a webinar platform. For this reason, you should find a solution that provides technical support over the phone and by email.
It’s also a good idea to check for an FAQ section on the website. If this is comprehensive, you may be able to get the answers you need without making contact.
Searching for feedback and reviews
One of the best ways to find a reputable webinar platform is to check for previous customers’ reviews. Remember to look for independent reviews that the provider has not influenced.
Doing this helps you to determine the pros and cons of a platform. It also lets you identify if they have all the needed features.
Taking note of all these steps is essential as it will help ensure you choose the right webinar platform.
If you require a reliable webinar platform, look no further. Try out the webinar software platform MyOwnConference — it is free for 20 attendees. It has excellent technical support, additional functions and features, a user-friendly interface, and a good capacity for bigger groups of attendees.
An expert behind the simplified online meeting and webinar software platform, MyOwnConference. In today’s flexible work environment, Dan offers invaluable life hacks, in-depth reviews, and savvy tips for organizing, promoting, and excelling in virtual conferences and webinars.