How to Choose a Webinar Platform

how to choose webinar platform

Hosting a successful webinar helps you to promote your brand, build your reputation and attract new leads. You do this by connecting with your audience and engaging them with high-quality and informative content.

To do this successfully, you need to choose the right webinar platform for your needs. Start by thinking about important factors such as your webinar’s aims and how much money you want to spend. Once you have this basic understanding, you can then consider the main aspects of choosing a webinar platform.

Making sure that people can use the software

You do not want your webinars to fail because you, or your audience, cannot use the software. That’s why there is no point in investing in software with many complex features if they are too complicated for people to understand. In essence, you need software with an easy interface. People won’t be willing to figure out complex options and features just to attend a webinar. They need something simple, functional and intuitive. 

It would help if you also thought about who your audience members are. For instance, a young audience will look for mobile accessibility. Whereas people who are less technically aware will usually prefer to use a simple platform that does not require add-ons or plugins. 

Think about it – will your potential audience be able to log into the webinar room if the registration will be in English? Will they be able to see where they should click if they, for example, want to use a microphone? You need to ensure that they won’t feel lost.

Having a budget in place

It’s easy to get carried away when choosing webinar software. If you do not have a set budget in place, you can end up spending more than you can afford. You can also end up paying for features that you do not need.

Some webinar platforms have a free plan option. You can start by getting used to the software and then upgrade your package if necessary.

Quality of video and sound

It’s essential for your webinar software to handle video and sound at high quality. Everyone should hear and see you: any additional noise, technical problems or disconnections will make your webinar less professional. It will greatly affect the reviews and opinions of attendees.

Showing the presentation

Your webinar software should be able to handle the presentation you want to show to your attendees. Make sure that the platform you’ll be using will show your presentation properly – meaning that its correct dimension and size will be loaded on the screen. Every software has different options when it comes to presenting. Make sure to check these out.

Testing your webinar software

Remember that it is crucial to know how the platform works, both from the point of view of a presenter and an attendee. Before buying any software, check the free trial option and free account to see what you think about it.

You need to know if the features and interface meet your needs.

Fortunately, basically every webinar software offers a free account, so you can test every platform you need.

Customization

Getting the right level of customization for an educational and engaging webinar is an excellent way of enhancing your brand reputation. To do this, you need to make sure that your audience can clearly recognize and remember your brand.

Therefore, it makes sense to choose a webinar that allows you to customize your branding content.

Having the option to record your webinars

It’s unlikely that everyone you invite will be able to attend your live webinar. So, you miss out on attracting potential leads if you cannot record your webinars so that people can watch it later.

If you choose a platform like MyOwnConference, which allows you to record your webinars, you can send a recording to those who attended as well as those who were unable to attend. You can also create a library of your webinars so that people can view them whenever they choose to.

Enabling the correct number of presenters

Not every webinar has the same number of speakers. For instance, you may only have one main presenter for your webinar. On the other hand, you may have guest speakers, or you may want to use a panel format.

You must plan how to present your webinar before you invest in any software. That’s why different platforms enable you to have different numbers of speakers.

Ensuring that you accommodate all attendees

Most webinar platforms provide different packages, depending on how big an audience you want to reach. Make sure that you choose a platform that accommodates your audience size.

It’s usually better to make sure you have room to expand your audience numbers upwards. However, you should make sure that you do not pay for capacity that you don’t need.

Having useful analytics in place

As with all helpful marketing tools, you need to understand how effective your webinars are. That’s why analytics are a vital feature to look out for when you choose a webinar platform.

Do not simply look for tools that measure the size of your audience. Many other insights are helpful to have. For instance, you may be able to discover if and when people stopped watching your webinar. It may help you to decide if you need to make changes for future webinars.

If you are already using a CRM, or other analytics, check whether a webinar platform can integrate. This type of integration helps to optimize your overall marketing efforts.

Getting the right level of interaction

Often, the best way for you to engage with your audience is to make your webinar interactive. Therefore, it’s essential that you have the right tools in place.

For example, you may want to share your screen with attendees and ask questions using polls. You may also want to make use of a chat feature.

See more tips on how to make your webinar interactive here.

Investing in a mobile-accessible solution

Many people choose to use a smartphone or tablet to view webinar content. Doing so allows them to watch from wherever they are.

So, it makes sense to ensure that the webinar platform you choose is fully accessible using a mobile device. This makes it more convenient for people to watch your content and helps you to optimize audience numbers.

Making sure that the platform is secure

You must make sure that the webinars you host are safe. You do not want to put attendees’ personal data at risk.

Therefore, it makes sense to check the security of any platform that you are looking to use. For instance, you should make sure that there are systems which ensure the safe use and storage of data. It would be best if you also looked for reputable solutions like MyOwnConference, which uses AES-128 advanced encryption for a high-security standard.

Checking that technical support is provided

There is a good chance you may have some questions that need answering when you use a webinar platform. For this reason, you should find a solution that provides technical support over the phone and by email.

It’s also a good idea to check for an FAQ section on the website. If this is comprehensive, you may be able to get the answers you need without making contact.

Searching for feedback and reviews

One of the best ways to find a reputable webinar platform is to check for previous customers’ reviews. Remember to look for independent reviews that have not been influenced by the provider.

Doing this helps you to determine the pros and cons of a platform. It also allows you to identify if they have all of the features that you need.

Taking note of all of these steps is essential as it will help to ensure that you choose the right webinar platform.

If you require a reliable webinar platform, look no further. Try out MyOwnConference – it has excellent technical support, additional functions and features, a user friendly interface and a good capacity for bigger groups of attendees. 

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