Hosting a successful webinar helps you to promote your brand, build your reputation and attract new leads. You do this by connecting with your audience and engaging them with high-quality and informative content.
In order to do this successfully, you need to choose the right webinar platform for your needs. It will help if you start by thinking about important factors such as your webinar’s aims and how much money you want to spend. Once you have this basic understanding, you can then consider the main aspects how to choose a webinar platform.
Making sure that people can use the software
You do not want to fail with your webinars because you, or your audience, cannot use the software. This is why there is no point in investing in software with many complex features if they are too complicated for people to understand.
You should also think about who your audience members are. For instance, a young audience will look for mobile accessibility. Whereas, people who are less technically aware will usually prefer to use a simple platform that does not require add ons or plugins.
Having a budget in place
It’s easy to get carried away when choosing webinar software. If you do not have a set budget in place, you can end up spending more than you can actually afford. You can also end up paying for features that you do not need.
Some webinar platforms have a free plan option. You can start by getting used to the software in this way and then upgrade your package if necessary.
Getting the right level of customization and branding
Creating an educational and engaging webinar is an excellent way of enhancing your brand reputation. To do this, you need to make sure that your audience can clearly recognise and remember your brand.
Therefore, it makes sense to choose a webinar that allows you to customize your own branding content.
Having the option to record your webinars
It’s unlikely that everyone you invite will be able to attend your live webinar. So, you miss out on attracting potential leads if you cannot record your webinars so that people can view them at a later date.
If you choose a platform like MyOwnConference which allows you to record your webinars, you can send a recording to those who attended and those who were unable to attend. You can also create a library of your webinars so that people can view them whenever they choose to.
Enabling the right number of presenters
Not every webinar has the same number of speakers. For instance, you may only have one main presenter for your webinar. On the other hand, you may have guest speakers or you may want to use a panel format.
It’s important that you plan how you want to present your webinar before you invest in any software. This is because different platforms enable you to use a different number of speakers.
Ensuring that you accommodate all attendees
Most webinar platforms provide different packages, depending on how big an audience you want to reach. Make sure that you choose a platform that accommodates your audience size.
It’s usually better to make sure you have room to expand your audience numbers upwards. However, you should make sure that you do not pay for capacity that you do not need.
Having useful analytics in place
As with all useful marketing tools, you need to understand how effective your webinars are. This is why analytics are such an important feature to look out for when you choose a webinar platform.
Do not simply look for tools that measure the size of your audience. Many other insights are useful to have. For instance, you may be able to discover if and when people stopped watching your webinar. This may help you to decide if you need to make changes for future webinars.
If you are already using a CRM, or other analytics, check whether a webinar platform can integrate with them. This type of integration helps to optimise your overall marketing efforts.
Getting the right level of interaction
Often, the best way for you to engage with your audience is to make your webinar interactive. Therefore, it’s important that you have the right tools in place.
For example, you may want to share your screen with attendees and ask questions using polls. You may also want to make use of a chat facility.
Investing in a mobile-accessible solution
Many people choose to use a smartphone or tablet to view webinar content. Doing so gives them the opportunity to watch wherever they are.
So, it makes sense to ensure that the webinar platform you choose is fully accessible using a mobile device. This makes it more convenient for people to watch your content and helps you to optimise audience numbers.
Making sure that the platform is secure
It’s vital that you make sure that the webinars you host are secure. You do not want to put attendees’ personal data at risk.
Therefore, it makes sense to check the security of any platform that you are looking to use. For instance, you should make sure that there are systems in place which ensure the secure use and storage of data. You should also look for reputable solutions like MyOwnConference which use AES-128 advanced encryption for a high security standard.
Checking that technical support is provided
There is a good chance that you may have some questions that need answering, when you use a webinar platform. For this reason, you should find a solution that provides technical support over the telephone and by email.
It’s also a good idea to check for an FAQ section on the website. If this is comprehensive, you may be able to get the answers you need without making contact.
Searching for feedback and reviews
One of the best ways to find a reputable webinar platform is to check for previous customers’ reviews. Remember to look for independent reviews that have not been influenced by the provider.
Doing this helps you to identify the pros and cons of a platform. It also helps you to identify if they have all of the features that you need.
Taking note of all of these steps is important. Doing so helps to ensure that you make the right choice of webinar platform.