So, you have decided to do a webinar and attract thousands of participants. You will help fill the world with knowledge and maybe make one or two bucks while at it. Or you may want to use it to make money, but not directly. So you add it to your marketing strategy. Or it may not even be money that drives you. You might just want to grow your mailing list, build authority, and connect with your audience.
Whatever it is, you try to host a webinar, getting everything ready for the occasion. But it seems no one is interested because attendance is zero.
Here are 14 great ways to make sure that doesn’t happen again or anymore. These 14 steps will help you attract an enormous amount of participants to your webinar.
Ready? Let’s jump in!
Use Exit-Intent Popups
These aren’t as intrusive as other popup types. They’re an excellent way of getting your audience attention when they’re almost leaving the landing page of your webinar or any other webpage.
They allow you capture visitors who are about to leave before they’re gone forever.
An effective way of getting more registrations is to make your webinar registration form popup when your visitors are almost leaving your webpage.
Use an Intriguing Title
A webinar title grabs the attention. Imagine you’re a big science nut. You know all the formulas and laws and everything, and then someone comes to you with an argument that water is, indeed, fire, everything backed up by conclusive maths. I bet you would give him an audience, at least to start talking.
This is what a webinar title should do. It should say water is fire. It should spike your curiosity and make you desire to see more. Just take a look at these two examples: “Microsoft PowerPoint to Visualize Information” and “Death from PowerPoint: 13 Tips to Blow Your Mind with Slides.” It is obvious that the second version is more appealing and is more likely to grab the audience’s attention, even those that are not interested at all.
I have seen some amazing titles over the years, and here are some of them: “Panda tactics or how to create a dream job” or “Hijack the audience in 60 seconds. New oratory art.”
Create a Landing Page for Registration
A landing page contains a brief snippet about a product or service. It usually prompts the user to do something, either register, make a purchase, etc. A great landing page can be the difference between an audience and no audience. It can be the main reason you reach a high level of conversion. However, many hosts do not know how to use landing pages for webinar promotion.
The landing page must address the general questions regarding your webinar: What is it about? Who is the host? When will it be held? Why should I watch it? How much does it cost? These are the tips I advise when creating a landing page.
Pay special attention to the registration form. It should be as simple as possible. Ideally, you should include just the webinar title and the email. You can always collect more information about the users during the webinar itself by using live chat and polls.
Calls to action are absolutely necessary. Never forget to include them. People must easily understand which button to press when they open the page. Usually, most CTAs are “Register” and “Join the webinar”. Our advice for you is to vary things a bit. Use CTAs that best reflect the topic of the webinar, for instance, “Become the best copywriter” or “Double your conversions.”
With MyOwnConference, you can create a landing page by yourself or use the special programming services.
Pay for a Photoshoot
The visuals are important. You need to display a lot of attractive pictures to promote your webinar: for email marketing, on your website, blogs, and social media posts. Professional photos with your face are best. Although you may get away with using stock photos sometimes, nothing beats a professional photo. It makes you look much more interesting and convincing.
Early Promotion Does The Trick
To achieve the best results, spread information about the webinar at least two weeks in advance or as soon as you come up with a topic for the event.
First, it means that you can remind more people about the event (which, as we have said earlier, is always good). Second, it means that you get more time to advertise and tweak the advertising to see what works best. It gives you time to experiment and find what works.
Hence, reminding others of your event a reasonable time before will help increase the number of registrations and visitors.
Use Social Networks and Targeting
Social media is, in many ways, limitless. If you do it right, you can potentially reach thousands of people with news about your webinar. So, publish news about the upcoming webinar on Facebook, Twitter, LinkedIn, and so on. You can attract a lot of potential visitors, and using social networks is great for when you need to share more detailed information with your subscribers.
Another advantage is that social networks allow you to do targeted advertising. Targeted ads mean that you will be able to single out your target audience among all social network users and advertise your webinar only to them. It is more efficient, and the conversion rate is usually higher. So, if possible, use targeted ads.
Pin Your Posts
Regularly post something on your page, but make sure the post with an invitation to the webinar is always pinned on top. This means that anybody who finds you on social media sees the webinar first. It is a way of telling more people about your webinar. Occasionally, repost the webinar post. Let your new followers see too.
Do Instagram Stories, Snapchat, and Facebook Live
Videos are THE internet content these days. Short videos get way more attention and results than plain text. Furthermore, videos are ranked higher by social media channels. The world is video.
So, leverage this and use videos to tell your viewers how you’re preparing for the webinar, address the frequently asked questions and simply share your thoughts. This will build trust between you and your subscribers while advertising your webinar.
Start a YouTube Channel
YouTube is the second most popular search engine in the world. That is seriously impressive, considering how many do not even think of YouTube as a search engine.
So, if you want to be found, get yourself a YouTube channel. It is not difficult to do at all. Sign up on YouTube and create. You should not have too many problems with content either. Short excerpts from previous webinars, announcements about future events, and live broadcasts should be enough. Just make them engaging.
Learn How To Tell A Story
Everything in our world is based on stories because everyone loves a good story. The best ads tell a story.
Hence, the stories and reviews of your customers can help you build the right brand image.
Storytelling can also revive your emails and posts. Imagine I want to sell a toothbrush to you, and I say, “Oh it cleans the teeth” and so on. And someone else brings a woman and says how her teeth were never clean until she began using the toothbrush, and then he shows you pictures as proof. You will most likely follow the person who tells a story. So use this tactic in your posts. Try to tell a story as much as possible.
Most importantly, stories can inspire future participants. Testimonials of the last webinar participants can make future participants want to join your cause.
If you want to learn more about the techniques and effectiveness of storytelling, I recommend taking a look here.
Learn to Create Infographics
Infographics are a fresh way to introduce variety into your posts. Since webinar promotion mostly happens on social networks, the posts about it may get monotonous after a while. It is important to avoid this by keeping your posts varied. Infographic is a great example of such variety. It entertainingly offers useful information and gets reposted numerous times. The more reposts you get, the more people are informed about your webinar and the more participants you’re more likely to get.
Engage in Email Marketing
Marketing your webinar through email may sound too obvious, but it only gets obvious if your emails are boring and trite.
Too much spamming can irritate anyone indeed, but it doesn’t have to be that way. Spamming is not the only way to market through emails. Instead of sending letters to everyone, focus on your target audience. This means choosing only those people who may be interested in what you’re saying. This way, you will have a healthy open and clicks rate, and you will not be blacklisted.
Also, do not forget to set up a chain of letters people will receive after registration. This is called an email sequence, and it walks them through the process from registration to attendance. It is a great way to build trust, and you can pass additional information.
Creating an email campaign is an art, but it’s easy if you know the trick. If you want some help with it, here’s a great place to start. You can learn 10 original email campaign ideas to attract more audiences.
Choose the Right Day
Statistically, webinars held on Tuesdays and Wednesdays are the most visited. On Monday and Friday, most people are not in the mood for new knowledge and skills. They’re either clocking on at work for the week or signing off. On weekends, as a rule, viewers will generally have more important things to do than attend a webinar.
However, there are exceptions to any rule. Your audience may be weekend people or love Mondays. You just have to find out.
One way to find out what time works best for your webinar is to try broadcasting on different days and check the statistics. This is another area where the early promotion will allow you to experiment.
Try Psychological Tricks
Psychological tricks are a great way to get into people’s heads and sort of influence their actions towards a particular cause. There are plenty of psychological tricks you can use to get people to attend your webinar, but try not to abuse them:
- Setting time frames, which will help organize the participants and move them to decision-making faster. If something is limited, they seem more valuable.
- Propose discounts for the first 10, 50, or 100 participants. People love discounts, and they can actively go after them.
- Offer gifts for quick registration.
- Organize an individual consultation with those who pay before a specific date.
- Share gifts and useful content for free: psychologists claim that such a positive experience makes people want to thank you and do something in return. Plus, everyone loves free things.
- Reputable partners, reviews, and recommendations bring more confidence than advertising. This is storytelling, and it works better than almost any other thing.
These are 14 things you can do that will help you significantly increase the number of registrations for your webinar. Use a combination of these methods to boost the attendance of all your future events.