So, you have decided to do a webinar and attract thousands of participants. You will help fill the world with knowledge and maybe make one or two bucks while at it. Or you may want to use it to make money, but not directly. So you add it to your marketing strategy. Or it may not even be money that drives you. You might want to grow your mailing list, build authority, and connect with your audience.
Significantly Increase the Number of Attendance
Whatever it is, you try to host a webinar, getting everything ready for the occasion. But it seems no one is interested because attendance is zero.
Here are 14 great ways to ensure that doesn’t happen again or anymore. These 14 steps will help you attract many participants to your webinar.
Ready? Let’s jump in!
Use Exit-Intent Popups
These aren’t as intrusive as other popup types. But, nevertheless, they’re an excellent way of getting your audience’s attention when they’re almost leaving your webinar’s landing page or any other webpage.
They allow you to capture visitors who are about to leave before they’re gone forever.
An effective way of getting more registrations is to make your webinar registration form popup when your visitors almost leave your webpage.
Use an Intriguing Title
A webinar title grabs the attention. Imagine you’re a big science nut. You know all the formulas and laws and everything, and then someone comes to you with an argument that water is, indeed, fire, everything backed up by conclusive math. I bet you would give him an audience, at least, to start talking.
It is what a webinar title should do. It should say water is fire. It should spike your curiosity and make you desire to see more. Look at these two examples: “Microsoft PowerPoint to Visualize Information” and “Death from PowerPoint: 13 Tips to Blow Your Mind with Slides.” The second version is more appealing and more likely to grab the audience’s attention, even those who are not interested.
I have seen some fantastic titles over the years, and here are some of them: “Panda tactics or how to create a dream job” or “Hijack the audience in 60 seconds. New oratory art.”
Create a Landing Page for Registration
A landing page contains a brief snippet about a product or service. It usually prompts the user to do something, either register, make a purchase, etc. An excellent landing page can distinguish between an audience and no audience. Therefore, it can be the main reason you reach a high conversion level. However, many hosts do not know how to use landing pages for webinar promotion.
The landing page must address the general questions regarding your webinar: What is it about? Who is the host? When will it be held? Why should I watch it? How much does it cost? These are the tips I advise when creating a landing page.
Pay special attention to the registration form. It should be as simple as possible. Ideally, you should include just the webinar title and the email. Of course, you can always collect more information about the participants during the webinar by using live chat and polls.
Calls to action (CTA) are essential. Never forget to include them. People must easily understand which button to press when they open the page. Usually, most CTAs are “Register” and “Join the webinar”. Our advice for you is to vary things a bit. Use CTAs that best reflect the webinar’s topic, for instance, “Become the best copywriter” or “Double your conversions.”
With our webinar software platform, you can create a landing page directly in the control panel or use special programming services.
Pay for a Photoshoot
The visuals are essential. It would help if you displayed many attractive pictures to promote your webinar: for email marketing on your website, blogs, and social media posts. Professional photos with your face are best. Although you sometimes get away with using stock photos, nothing beats a professional image. It makes you look much more exciting and convincing.
Early Promotion Does The Trick
To achieve the best results, spread information about the webinar at least two weeks in advance or as soon as you come up with a topic for the event.
First, it means you can remind more people about the event (which, as we have said earlier, is always good). Second, you get more time to advertise and tweak the advertising to see what works best. Third, it gives you time to experiment and find what works.
Hence, reminding others of your event a reasonable time before will help increase the number of registrations and visitors.
Use Social Networks and Targeting
Social media is, in many ways, limitless. If you do it right, you can reach thousands of people with news about your webinar. So, publish information about the upcoming webinar on Facebook, Twitter, LinkedIn, and so on. You can attract a lot of potential visitors, and using social networks is great for when you need to share more detailed information with your subscribers.
Another advantage is that social networks allow you to do targeted advertising. Targeted ads mean you can single out your target audience among all social network users and advertise your webinar only to them. As a result, it is more efficient, and the conversion rate is usually higher. So, if possible, use targeted ads.
Pin Your Posts
Regularly post something on your page, but ensure to pin the post with an invitation to the webinar at the top. Anybody who finds you on social media sees the information about the webinar first. It is a way of telling more people about your webinar. Occasionally, repost the webinar post. Let your new followers see too.
Do Instagram Stories, Snapchat, and Facebook Live
Videos are THE internet content these days. Short videos get way more attention and results than plain text. Furthermore, videos are ranked higher by social media channels. The world is video.
So, leverage this and use quality videos to tell your viewers how you’re preparing for the webinar, address the frequently asked questions and share your thoughts. It will build trust between you and your subscribers while advertising your webinar.
Start a YouTube Channel
YouTube is the first most popular video-sharing engine in the world. That is seriously impressive, considering how many do not even think of YouTube as a search engine.
So, get a YouTube channel if you want to find the perfect way to share your recorded webinar in the future. It is not difficult to do at all. Sign up on YouTube and create. You should not have too many problems with content either. Short excerpts from previous webinars, announcements about future events, and live broadcasts should be enough. Just make them engaging.
Learn How To Tell A Story
Everything in our world is based on stories because everyone loves a good story. The best ads tell a story.
Hence, the stories and reviews of your customers can help you build the right brand image.
Storytelling can also revive your emails and posts. For example, imagine I want to sell a toothbrush to you and say, “Oh, it cleans the teeth”, and so on. And someone else brings a woman and tells her teeth were never clean until she began using the toothbrush, and then he shows you pictures. You will most likely follow the person who tells a story. So use this tactic in your posts. Try to tell a story as much as possible.
Most importantly, stories can inspire future participants. For example, testimonials of the last webinar participants can make prospective participants want to join your cause.
Learn to Create Infographics
Infographics are a fresh way to introduce variety into your posts. Since webinar promotion mostly happens on social networks, the posts about it may get monotonous after a while. It is essential to avoid this by keeping your posts varied. Infographic is an excellent example of such variety. It entertainingly offers valuable information and gets reposted numerous times. The more reposts you get, the more people are informed about your webinar and the more participants you’re more likely to get.
Engage in Email Marketing
Marketing your webinar through email may sound too obvious, but it only gets obvious if your emails are boring and trite.
Too much spamming can irritate anyone, but it doesn’t have to be that way. Spamming is not the only way to market through emails. Instead of sending letters to everyone, focus on your target audience. This means choosing only those people who may be interested in what you’re saying. This way, you will have a healthy open and clicks rate and not be blocked.
Also, do not forget to set up a chain of letters people will receive after registration. It is called an email sequence, which walks them through registration and attendance. It is a great way to build trust, and you can pass on additional information.
Creating an email campaign is an art, but it’s easy if you know the trick. If you want help, here’s a great place to start. You can learn ten original email campaign ideas to attract more audiences.
Choose the Right Day
Statistically, webinars held on Tuesdays and Wednesdays are the most visited. It is because most people are not ready for new knowledge and skills on Monday and Friday. They’re either clocking on at work for the week beginning or signing off at the end. On weekends, as a rule, viewers will generally have more important things to do than attend a webinar. For example, they are walking in the park or watching TV shows.
However, there are exceptions to any rule. For example, your audience may be weekend people or love Mondays. You have to find out.
One way to find out what time works best for your webinar is to try broadcasting on different days and check the statistics. It is another area where the early promotion will allow you to experiment.
Try Psychological Tricks
Psychological tricks are a great way to get into people’s heads and influence their actions towards a particular cause. There are plenty of psychological tricks you can use to get people to attend your webinar, but try not to abuse them:
- Setting time frames will help organize the participants and move them to decision-making faster. If something is limited, they seem more valuable.
- Propose discounts for the first 10, 50, or 100 participants. People love deals, and they can go after them.
- Offer gifts for quick registration.
- Organize an individual consultation with those who pay before a specific date.
- Share gifts and valuable content for free: psychologists claim that such a positive experience makes people want to thank you and do something in return. Plus, everyone loves free things.
- Reputable partners, reviews, and recommendations bring more confidence than advertising. It is storytelling, and it works better than almost any other thing.
These are 14 things you can do that will help you significantly increase the number of registrations for your webinar. Then, use a combination of these methods to boost attendance at all your future events.
An expert behind the simplified online meeting and webinar software platform, MyOwnConference. In today’s flexible work environment, Dan offers invaluable life hacks, in-depth reviews, and savvy tips for organizing, promoting, and excelling in virtual conferences and webinars.