Beauty webinars are held daily now, and they gather thousands of attendees. Most would likely think of how to use webinars in the beauty industry that provides all live services. However, within the last couple of years, webinars worked for beauty differently.
Webinars & Beauty Industry
Being ready to share valuable advice and knowledge helps get the trust of loyal clients, not even mentioning it is an excellent way of promoting one’s services.
Below are tips and ideas for organizing your first beauty webinar.
Educational webinar for masters
Online courses for future beauty masters, webinars, and workshops are convenient for learning. Masters aim to increase their qualifications, while novices want to learn the basics of the profession. Some would prefer to take care of themselves on their own. Creating one’s beauty school with the help of a webinar platform is done by salons and individual masters. It offers numerous advantages. On the one hand, organizers develop their businesses.
On the other hand, it is always advantageous to the studio or a salon to have teaching masters among their personnel. Moreover, you will be able to prepare personnel for your own business. And what is most important is that it is possible to create webinar sessions with minimum expenses.
Beauty webinar based on Q&A
“Q&A has become a more popular way of communicating with online followers on social media. How can this be used for one’s business? Use Facebook, Instagram, or other pages to ask your target audience: “What would you like to learn at a beauty webinar? What are the questions you are concerned about?” It is a chance to get a free cosmetology consultation — who would miss it?” Q&A has become a more popular way of communicating with online followers on social media. How can this be used for one’s business? Use Facebook, Instagram, or other pages to ask your target audience: “What would you like to learn at a beauty webinar? What are the questions you are concerned about?” It is a chance to get a free cosmetology consultation — who would miss it?
Life hacks for beauty care at home
Please share your experience with the attendees and offer them your secrets of home beauty care. Let it become a kind of bait to get them attracted to a paid webinar or your salon. Get your audience interested in simple masks, peelings, or body care secrets recipes.
Create a paid beauty webinar
Use the knowledge and readiness to action to increase your income. Create a webinar or dedicated event about caring for one’s body or skin. Write down a list of topics and draft scenarios of such meetings. Remember that if you decide to organize paid beauty webinars or an online course, be sure to offer information that is not widespread on the Internet. Check what search engines provide about the topic of your webinar.
If you don’t know whether you should plan a series of events or make them from time to time, read the article Webinar series VS one-time webinar.
“It is widely understood that information supported by education and experience is always comprehended with more enthusiasm and trust. Create a beauty webinar and invite an expert from a certain sphere. For instance, many attendees attend webinars like “Making perfect makeup for a school leaving party/job interview/exam/wedding?” Invite an experienced makeup artist to it. For a better effect, interview a member of an admissions office.”It is widely understood that information supported by education and experience is always comprehended with more enthusiasm and trust. Create a beauty webinar and invite an expert from a particular sphere. For instance, many attendees attend webinars like “Making perfect makeup for a school leaving party/job interview/exam/wedding?” Invite an experienced makeup artist to it. For a better effect, interview a member of an admissions office.
Organize a beauty evening
Create a webinar during which you will undertake procedures with your attendees. In your invitation, indicate what your attendees need to prepare for the home SPA. Try to organize it so that all or almost all ingredients/tools can be easily found in any home or bought from a nearby shop or pharmacy. Anyone having issues visiting a salon lately would be very grateful to you.
Keep up with the trends
Keep an eye on the trends in the beauty industry. It is about trying new products and implementing technologies and different ways of communicating with your clients not to lag. Present your novelties to your clients during online meetings, be active on social media, and organize information sharing via messengers. This way, you can tell more about the advantages and effects of a new procedure. For example, instrumental procedures, injections, laser epilations, and cosmetics — usually, clients need more time to dismiss their hesitations and agree to take the first procedure.
Advertise the services you provide
Organize a series of webinars to tell about the services your salon offers. Not forgetting to renew information on further events after your first one is over is essential. Gather questions from your attendees and subscribers. Questionnaires for learning your clients’ opinions can be given to your clients in the salon. Such events should be recurring, weekly at minimum. It is an excellent 2-in-1 means — of advertising your salon and services and providing professional consultations to your clients.
Advertise the products you use
Are there people who don’t want to buy a shampoo or a hair conditioner at a shop after a visit to one’s cosmetologist so that the hair becomes smooth and shiny? All clients of beauty salons have been in the same shoes. Show your clients the products you use. If you don’t have them for sale now, it may be time to contact the product’s representative. Additionally, you can ask for a special discount for your clients using a promo code (it would be great to use the name of your salon there).
Fight beauty myths using webinars
As an expert and professional in the beauty industry, you might have been hearing inadequate information about what can be put onto one’s hair — which can lead to losing hair in the worst-case scenario.
Fight this by organizing webinars covering this topic. Help your precious clients to understand the Internet offers wrong information from time to time, and rectifying the consequences can be costly and time-consuming. Instead, convince your attendees that professionals like you could be the most reliable source of information.
As you understand, there can be hundreds of ideas for a beauty webinar. First, find something close to you; this makes up 50% of your success. We will now talk about the remaining 50% and try to give answers to all essential questions. How to start with online events? How to promote a beauty webinar? What platform to choose to hold webinars and not do the other things?
What to start?
As we have already mentioned, webinars’ ideas and topics are the most important thing on the way to organizing a webinar. So work on the webinar plan hard and start gathering materials for them. The more precious the materials are, the more attendees will return to the webinars that will follow your first one. On the other hand, lengthy introductions, discussions, and additional non-relevant information can be safely deleted, as the Internet has already gotten too much of it.
Beauty webinar platform — paid or free?
The next stage is searching for a timely webinar service for organizing meetings. Again, you can easily find a dozen platforms offering a free trial period. Make sure to use it to test if some particular app is a good match for your needs. However, when it comes to organizing webinars, which can take up to several weeks, it is worth converting to a paid plan. Why? Even if you are OK with the size of the test webinar room, the free variants often come with limitations that can impact the webinar quality.
At MyOwnConference, prices start as low as €25 for a month of unlimited use or €10 for one day of webinars. Is it much? Taking into account that you are paying attention to everyone at a webinar, you save on the work of a professional. Moreover, coffee and snacks for the clients would cost you several times more.
Working on keynote slides
Collect all materials to supplement your slides. Of course, this does not mean a drop should be filled with words on its rims. Don’t do that, please! Instead, select only the most important thoughts and place each on its separate slide. Enforce your keynote with infographics, photos, and video; this type of content will help keep your attendees attentive. Make some notes not to forget what you are to tell about. The sequence does matter.
Care about promotion
Start working on an advertising campaign when you already know what you want to share with your attendees. Create a landing page and distribute invitations via social media. If you’re going to reach a larger audience, pay for advertising. If you have subscribers who consent to receive emails, use this method. Offering participation in a beauty salon webinar can interest loyal and new clients but return those who have not already visited you for a long time.
Run a test webinar
“A test run can give more confidence and lightness to a presentation. Father a group of friends, family members, and colleagues and test the webinar platform possibilities together. Ask your”test group” to press all available buttons to understand what can happen during a webinar. You may understand that sometimes it is better to hide the chat or personal messages window to avoid getting distracted from the meeting. Also, the slide format is not good for this particular service. Ideally, you would need to go through your keynote with the test group. Consider all tips of the friendly audience to make your presentation professional.”A test run can give more confidence and lightness to a presentation. Father a group of friends, family members, and colleagues and test the webinar platform possibilities together.
Work with the test group after
Ask your “test group” to press all available buttons to understand what can happen during a webinar. You may know that sometimes it is better to hide the chat or personal messages window to avoid getting distracted from the meeting. Also, the slide format is not suitable for this particular service. Ideally, you would need to go through your keynote with the test group. Consider all tips of the friendly audience to make your presentation professional.
And do not forget to set up sales buttons, an after-webinar page, a banner, and a logo.
Start your first beauty webinar
If you have spent quite some time preparing, you don’t have to worry. Everything will be just perfect! Adhere to the plan, and don’t make your webinar last too long. Take into account that some time will be spent answering questions. Try relaxing and smiling.
Many people say it helps if they imagine they are talking to their friends, not clients.
What to do after a beauty webinar?
Keep in touch with the attendees continuously using emails and social media. Send out information on new webinars and special offers from your salon. Yet, keep in mind nobody likes to be bothered too much — this may push people to unsubscribe from your messages.
What to do after a webinar and where to find inspiration. You’ve held your webinar — 7 ideas on what to do next.
The above are just some significant steps to creating a bright beauty webinar. More tips can be found in our blog. Just remember that your desire and determination matter. If you have no issues with those, start your webinar adventure!
Simplified online meeting and webinar software platform MyOwnConference — perfect for a work-wherever world. Life hacks, reviews, and tips for scheduling and preparing to hold and promote webinars and virtual conferences.