In today’s digital world, webinars are the go-to tool for businesses that want to reach a wide national or international audience. They are a cost-effective marketing tool that can bring big rewards for your business.
There are several reasons why this is the case and why webinars are good for your business. Let’s take a closer look at seven of these reasons.
Developing a reputation as experts
One of the best ways to attract potential leads and sales for your business is to show people that you are experts in your field. Hosting a webinar helps you to do this.
You get to speak to people about your work in a way that is helpful and informative. Remember that a webinar is a way for you to inform and engage with people. It should never be about the hard sell.
Creating leads and sales opportunities
A webinar is a natural way of creating new leads and sales without ever being too sales oriented. You get to tell people how the work you do, and the products you sell, can help them.
You do this by simply talking about and demonstrating your expertise. You should also interact with your audience so that they can get involved with the conversation. This helps them to better engage with your brand.
Communicating with people across the globe
Obviously, you can call people or communicate by email. However, hosting a webinar provides you with the best opportunity to communicate with a large audience face to face.
It also allows you to reach people wherever they are in the world. They just need to have access to a device and the Internet to join your webinar.
Actually, visiting all of these people face to face would not be cost-effective.
Let’s face it, there is no other practical way that you can reach this many people at once.
Increasing brand awareness
Getting people to understand and recognise your brand is a big part of helping your business to succeed. You need to reach a point where people recognise your brand for its expertise and quality.
Hosting a webinar helps you to do this. You simply use a platform like MyOwnConference and include your own logo and colour branding. This means that every time people remember your webinar’s great experience, they will also remember your brand.
This is a far more effective brand engagement technique than having a slot at a networking event or conference. You have more time to get the audience to focus on your brand and your branding is centre stage throughout the entire webinar.
Engaging with the people you want to reach
A webinar is one of the most effective ways to engage with your audience. This is because you, and any other speakers, are in front of them speaking live. As long as the content of your webinar is high quality, they should remain engaged. This is far more likely to happen than if they were just watching a basic promotional video.
Another way to make sure that people engage with your webinar is to make it interactive. For instance, you can use a chat facility or conduct polls. The more that you involve people in your webinar, the more they are likely to remain engaged.
You are also able to analyse attendance at your webinars. This helps you to identify times when your audience numbers dropped. Having this knowledge helps you to adjust your webinar content to make sure that you optimise your engagement levels.
Enhancing your online content
The questions that you address in your webinar provide valuable information. The same applies to the advice that you give. This means that you can build up a wide collection of online content that helps to improve your brand reputation. This means that you get more visitors to your online content and can improve your performance in search engine results.
If you use a reputable webinar platform, you can record your webinars. This means that you create a valuable online resource for your audience today and future audiences.
Getting a better understanding of your audience
A webinar is not a one-way street. You get to provide your audience with information about your brand and your expertise. You also get to learn more about your audience.
You do this by making use of polls and Q&A sessions. Doing this helps you to have valuable conversations with your audience.
The information you get from these conversations can help you tailor and improve your products or services. This, in turn, increases the chances of improving sales and profits for your business.
Repackaging webinar content to improve search engine rankings
The value of a webinar does not end with the webinar itself. You can repackage the content to improve the business online presence and its search engine rankings.
In addition to recording the webinar to create useful videos, you can:
- Post webinar slides on photo-sharing sites.
- Create blog posts from different aspects of the content. These blog posts can include links to your web pages and videos of the webinar.
- Create social media posts concerning aspects of the content. You can share these posts across all of your social media channels.
- Some of this work can be done both before and after the webinar. For instance, you can use snippets on social media to promote your webinar before it takes place.
Webinars are a cost-effective means of promoting your brand. They also enable you to communicate with a wide audience both nationally and internationally. This is important as it allows you to create leads and sales without investing large amounts of money.
It’s also important to remember that webinars are not a one-off opportunity. You can record them to be viewed by future audiences. You can also repackage the content to create blog posts and social media posts. This just adds to the incredible value that webinars can provide for your business.