We’ve talked extensively about the benefits of webinars on this website. How about evergreen webinars? Should you invest your time and money into them? Let’s find out!

Create Evergreen Webinars for Ongoing Leads

What is an evergreen webinar?

An evergreen webinar is a recorded online seminar that people can watch on-demand rather than live. It is a popular and easy way to do webinars without being present every time.

Benefits of an evergreen webinars

It allows you to do a couple of things:

1. Save time to focus on other things such as teaching, negotiating sponsorships, etc.
2. Have a safety cushion if an emergency strikes, and you can’t produce live webinars
3. Provide quality support to a great number of potential customers at once
4. Build trust and authority among your audience without having to be physically there
5. Avoid issues such as different time zones and conflicting schedules typical of live events

Evergreen webinars can make your promotional efforts and life at large much easier. How do you make them work to your benefit?

Tips to build an evergreen webinar

Building an evergreen webinar is almost the same as creating a live webinar. You write a script, promote the event, host, and make a recording. The extra steps involve editing the recording afterward and making it automated on the webinar platform of your choice.

But how do you build an evergreen webinar that will get people interested in your offer? Here are some effective tips:

Choose a relevant and popular topic

If you’ve previously created webinars, articles, and videos, see which ones were most popular. Perhaps, you can repurpose that content and make an evergreen webinar out of it.

Make sure the topic you select is most relevant to your brand and offer. If you primarily sell soap, you do not want to make an evergreen webinar about bath bombs.

Be picky when selecting an evergreen webinar

Do not just convert any recording into an evergreen webinar. Look at the analytics to see which events had the most success and choose among them.

If you’ve never hosted a webinar before, allow yourself a few tries before turning it into an evergreen one. At the beginning, you might not perform at your best, and that’s completely normal.

Your evergreen webinar needs to show your offer in the best possible way. Choose it carefully and make sure quality always comes first.

Hook viewers with promising a title or headline

The main goal is to focus on what problems your customers face the most and show how your product or service can make their lives easier. Find out what challenges they struggle with and give them real solutions that work.

The webinar title should promise to learn a new skill, overcome obstacles on the way, and get better results in business and life.

It should have a hook that will catch the potential viewer’s attention and make them put everything aside to watch your evergreen webinar. It can sometimes be hard to achieve in a world flooded with content.

Edit the evergreen webinar script carefully

If you want your evergreen webinar to last for a long time, you need to be very careful with the webinar script.

First, you should avoid references to current events since they may be outdated in about a month.

Second, if you use case studies as examples, make sure the companies you mention have a solid standing in the market. You don’t want your webinar to refer to a business that no longer exists.

Finally, don’t include dates in the title, description, or body. It would be best if you strived to make your evergreen webinar as timeless as possible.

You want your recording to stay just as relevant in three years as it is now. Keep in mind that even a small reference to something current can break the viewers’ focus and reduce the value of your webinar.

Update time-limited offers regularly

You have two choices here. You can either remove all time-limited offers from your recording completely or update them from time to time.

We recommend the second option. Pop-ups with time-limited propositions and discounts are effective since they trigger an on-the-spot reaction/purchase.

While you can always follow up with an email (which you should do as well), having those CTAs within your evergreen webinar should still be your goal.

Make the evergreen webinar interactive

Just because the webinar is evergreen does not mean it cannot be interactive. There are a couple of things you can try to engage your audience, even when you are not present:

Have them take a test

Who doesn’t like getting good scores? Create a test based on your webinar content and make the attendees take it at the end. Just warn them that the test is coming from the start.

Include polls and surveys

Don’t make them too long or boring, because nobody has time for that. This way, you’ll bring your participants’ attention back to your webinar and keep them interested.

Ask questions and encourage feedback

Asking rhetorical questions is a good way of keeping your audience focused, even though they cannot answer.

Please encourage them to share their feedback in the comments section, on social media, and via email. Make it a habit to check their feedback and reply regularly.

This is how you can communicate with your attendees, despite the webinar not being live.

Offer prizes for good performance

It doesn’t have to be monetary: an exclusive recording or e-book will do nicely. This, again, will encourage your attendees to switch off all distractions and watch your evergreen webinar from start to finish.

Set schedule for evergreen webinars

This tip does not apply to all webinars. The tutorials and how-to’s should be available at all times on your website’s landing page.

However, some evergreen webinars can benefit from a certain schedule. Whenever there are limitations, the product’s perceived value tends to increase.

Something available at all times may be seen as less worthwhile than something that can be procured only on particular days (say, Mondays and Wednesdays).

That is why you should test setting a schedule for evergreen webinars. You can always return to the old on-demand availability model if it doesn’t bring the desired results.

As you can see, building an evergreen webinar is not hard. You must select the recording carefully, edit it properly, and ensure your potential viewers find the experience both fulfilling and engaging.

Summary

In closing, the way to create a truly timeless and reliable webinar comes from careful planning and thoughtful design. Start by choosing a topic that stays meaningful over time, and then polish your content so it keeps its value for future viewers. Make sure you avoid temporary references and outdated examples. Add interactive parts such as polls, quizzes, or short discussions to keep your audience interested even when no one is presenting live. Be clear about when your calls to action appear, and update your content from time to time to keep it fresh and effective. By following this method, you build a resource that grows naturally, strengthens your reputation, and keeps delivering long-term results with an evergreen webinar.

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