Webinar advertising is the first step towards attracting your target audience. In this article, we will review the most inspiring and effective webinar advertising examples. It should help you create your own successful marketing campaign.
D-Edge Webinar Ad
D-Edge appeals to the urgency in its webinar ad.
Urgency activates fear of missing out and pushes the potential participants over the edge. However, it’s also a double-edged sword, since your ad may attract the wrong people.
Appealing to the urgency in your ad is a great way to scoop up those undecided viewers one last time. After all, you’ve got nothing to lose: the worst case is they don’t show up for future events.
D-Edge really plays the urgency card well. Two hourglass emojis, words just as “only one day” and “last chance to register,” mentioning the deadline (2020 is just around the corner). This webinar ad should be successful in attracting those late attendees.
Thales eSecurity Webinar Ad
In this webinar ad, people can find out exactly what information they will be presented. This is achieved with a bullet list that clearly states the webinar agenda.
Whenever you have a choice between longwinded paragraphs and a concise bullet list, go for the latter.
Points in the list are much easier to read and make your ad look more structured and intelligible.
Theme in ClearDegree Webinar Ad
This webinar ad uses Halloween as its main theme. On the one hand, it’s creative and eye-catching. On the other hand, it may look childish when done sloppily.
In a given example the ad works, especially in conjunction with a professional description that clearly delineates the target audience and the webinar’s main benefit.
Melyssa Griffin Webinar Ad
This ad is remarkable for its concrete goal – get more traffic with Pinterest. That CTA is very on-point and easy to spot while scrolling on your device.
The tone is pretty casual, although the narrator still stays professional by mentioning all the businesses she helped.
She mentions words such as “free” and “autopilot,” which make the ad even more appealing since those who don’t want to get the most benefit with the least amount of resources.
Better Place Forests Webinar Ad
This webinar ad has an authentic feel to it thanks to the picture of a CEO looking directly at a potential participant. He will also be one of the hosts, which is an extra bonus.
The blue and green colors suit the mission of the company pretty well and provide for an attractive design.
Heather MacFadyen Webinar Ad
Heather MacFadyen states a very particular purpose for her webinar – helping immigrant moms. The ad mentions that she went above and beyond for that by travelling to Oaxaca. This shows commitment to the issue.
The color scheme is soft and peachy, which creates an aura of positivity. The host herself has a radiant smile, making the ad look authentic and inviting.
Potential participants can find out the time and date without having to click on the registration button. Since Heather has a very specific audience in mind, it makes sense that she also indicated the time zone.
Bank of America Merchant Services Webinar Ad
Sometimes you don’t need to say much to say it all. This is the strategy Bank of America Merchant Services chose in their webinar ad wittily titled “Know your stuff.”
The viewer can see a young smiling professional in a cozy environment, presumably eager to learn and grow their business. It’s appealing and relatable.
The company name and logo in the picture boost the ad’s credibility.
Whoever is interested in inventory management should be highly inclined to register for the webinar.
Working Scholars Webinar Ad
This webinar ad has bold red and yellow colors and an equally bold message – “Attract and Retain Top Talent.”
The promise is simple: educate companies about the benefits of low-cost college degrees for their employees and organization at large.
There is no fluff in the description. The message is succinct but powerful, which is exactly what you need to catch the audience’s attention.
SEMrush Webinar Ad
SEMrush webinar ad is fun and creative. An astronaut floating against the red planet with a laptop displaying the SEMrush logo is a pretty interesting approach to webinar advertising.
All creativity aside, the webinar’s value is pretty well-defined as well. While the original design will grab the participant’s attention, a clearly pronounced benefit will make them register.
InMoment Webinar Ad
InMoment promises to share its secrets in regards to quantifying the ROI of customer experience. Like with previous examples, the proposition is clear and should easily find its target audience.
The white title stands out pretty good against the greenish background. The ad, in general, is rather minimalist, with a decent amount of white space and a fresh modern feel to it.
Hopefully, these webinar advertising examples have inspired you to create something just as beautiful and effective in your marketing campaign.
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