If you use email or social media, then you’ve seen the solicitations from business owners to join this or that webinar. You may have been tempted to sign up or actually took the leap because the topic interested you enough.
If you’re a business owner, then you should pay attention to this trend and apply it as a tactic. Webinars present a golden opportunity to improve business productivity, efficiency and collaboration.
What is a webinar?
A webinar is an online platform that allows you to carry out presentations, foster better client relationships, and even host web-based seminars. In a nutshell, it’s a versatile marketing tactic that can help you capture leads for your business and even generate sales. It’ll also help you create a unique customer experience, says Jake from Bradford Jacobs International PEO.
How to use webinars
Before you get all excited and start signing up for the latest and greatest webinar software, you need to get clear on how webinars can fit into your overall marketing strategy. Traditionally, a business owner has to go through a lengthy process of generating and qualifying leads followed by meetings and (if you’re lucky) sales.
A lot of times, you must rinse and repeat this process until you turn the person from a prospect to an actual customer. The great thing about webinars is that they allow you to qualify leads and generate sales much faster.
All it takes is applying some creative webinar promotion techniques to pique people’s interest and get the right audience to sign up for the event. That way, you won’t waste your time with people who ultimately won’t buy from you. Instead, you’ll spend valuable time interacting with people who’re genuinely interested in what you have to offer. Plus, a webinar allows you to reach people from all over the world.
Since the end goal of the webinar is to generate sales; eventually, it should revolve around boosting brand awareness and encouraging your audience to take actionable steps that’ll lead to a sale.
Basically, webinars follow the sales funnel process, which starts with capturing the audience’s attention and ends with product demos and a strong call to action that’ll convert your leads into customers.
How can webinars improve business productivity?
Here are just some of how webinars can significantly improve brand awareness, boost productivity and generate sales:
Attract attention to your brand
Nowadays, capturing people’s attention is everything. It’s the prerequisite to interaction because, without a focused audience, you might as well be talking to the sound of crickets.
To achieve this, you need to create content and an atmosphere that mimics in-person interaction.
Keep in mind that you’re dealing with an audience that can easily get distracted. Most people have multiple tabs open and are usually busy with a million things at any given time.
The best way to hook your audience’s attention during your webinar is to get them involved. Take time to hear their views by taking comments and questions in between slides. You can also take surveys and polls while the webinar is running to keep things fun and exciting.
Through these strategies, webinars can be a great way to capture people’s attention and keep them focused on your brand.
Boost your marketing efforts
If you’re looking for a way to improve your marketing efforts, then webinars are worth considering. As with anything you do online, content is king and webinars allow you to create an archive of content that’s ready for people to view at any time.
In addition to enjoying live interaction with your audience, you can save webinar footage to your website, so it’s available for replay at any time. Whether the webinar is based on promoting an educational event or a new product, you must save it to increase brand visibility.
You can use your webinar content to drive traffic to your website by promoting it on your social media channels or chop it up into smaller segments to create “evergreen” content.
Create a community
A webinar is a great way to create a community around your brand. Event-specific hashtags are even better because they set your webinar apart from all the other content that people will see during the week.
It’s a great way to bring people together around a shared interest or cause.
As you can see, webinars are a great way to attract people’s attention to your business. You can use them to introduce your brand to the world. Just make sure to host your webinars live so you can interact with the audience during the entire process. Remember that a well-informed audience is more likely to follow through on whatever call-to-action you place at the end.
MyOwnConference blog. Lifehacks, reviews, useful tips for preparing, holding and promoting webinars and web conferences.