With more and more people choosing video over traditional media, it is only a matter of time when webinars become as common as static ads or blog posts. However, the question arises: what format should one follow to attract the most leads and get the highest return on investment?
Are you looking for a way to sell out your event and fill the webinar room with participants? Here is how you can do it.
The first step would be to increase the number of registrations. The motivation is simple: the more people register for your webinar, the more participants and potential customers you get. According to the Hubspot research, only about 36% of registered users actually participate in the webinar. Thus, you need a thought-out strategy that will help you boost registrations along with the number of participants for your event. Offering useful content is just not enough.
Today, the computer is here to stay in all forms of teaching, from primary and higher education to continuing education. Because to remain in the labor market, people need to keep themselves more active “in working form.” It is not always possible to do this without the Internet and a computer. It is impossible to imagine a higher education institution or an educational enterprise that does not have a computer class or does not use the Internet to publish its educational materials. Learning online has recently been known collectively as eLearning. The Internet allows students to expand their capabilities significantly.
Email messages are a quick and convenient means of communication with your webinar participants. Generally, it should not be just confined to a reminder of the webinar broadcast start and the link to the webinar room. Communication with webinar participants over email can become a full-fledged component of your marketing strategy.
Email campaigns serve as webinar invitations as well as sources of engagement and information about the upcoming event and the company upon the whole. But how should a good email campaign look like? It should be interesting, original, consistent, you would say. It is all true, but most importantly, it must work and bring you clients. Here you can find 10 ideas for a creative and effective email campaign that will make your clients want to visit and pay for your webinar.