The webinar platform MyOwnConference has hosted over a million webinars by now. We have analyzed the best ones and outlined 16 webinar rules which will help you to prepare and hold a successful event if you follow them.
Take care of your webinar’s name
Firstly, choose the perfect webinar title. Make your headline interesting, catchy, yet reflecting the topic of your event.
Choose proven webinar hosting.
Secondly, look for suitable webinar software. Prefer webinar platforms that guarantee stable broadcasting and failure protection.
Prepare a laconic and engaging presentation
Be sure to avoid complicated schemes and graphs during the webinar. The meaning of images should be obvious from the very first glance, with no additional explanations necessary.
Plan your webinar content with your audience in mind
The webinar has to be relevant to them if you are to be successful in your aims of securing engagement and leads.
Think about the timing of your webinar
If you are speaking to an audience across several international locations, remember to choose a time when most people are more likely to be able to attend.
Promote your webinar
There are many different webinar promotion tools that you can do this including writing a blog post and including a link. In addition, you can share a teaser video across social media and include a link in your email signature to promote your webinar.
Use good lighting
This is because standard webcams do not provide really good image quality under poor lighting.
Prefer monochrome clothes
Striped and squared shirts and blouses can produce image flickering.
Read more about How Important is a Professional Background in a Video Conference.
Never start your webinar with “let’s get closer to our stuff”
Attendees are still tense, and your task is to make them relax and to win over them. You should tell some topical story or joke instead.
If attendees do not know you or your activities really well, give them brief information about those at the beginning of your presentation.
Use interactive tools
Make sure that your webinar is interactive, so that your audience feels as though they are involved. For example, it helps to use chat and social media connectivity to make this happen.
Talk about the research that proves your key messages.
Provide exact statistics rather than use the words like “many”, “most” etc.
Make your webinar live
People find it more interesting to listen to examples from their sphere of activities. So, include real stories and examples in your presentations.
Concentrate on your story and presentation
Solving technical problems during the webinar should be done by a dedicated person – your moderator.
Do not try to tell too much information during a single webinar.
It would be more effective to make your attendees understand how to faster achieve a real result, even a small one, in solving some kind of problem.
Prepare handout materials
You will send these files to your attendees via email later. This will help form a positive impression of you and remind your attendees about what you spoke about, even after several years.
Distribute your time correctly
Keep tracking your time so that you have enough of it for telling everything you promised to.
Demonstrate diverse content
Do not limit yourself to one single keynote during the event. To clarify, webinars’ advantage is the possibility of using additional tools unavailable for other types of online communication.
Do not lose contact with webinar attendees
Send them an email with the webinar recording, a friend request in social networks or invite them to attend further webinars.
Ask for feedback about your webinar.
This should always be done straight away so that the webinar is fresh in the minds of the audience. You can then use the feedback to help you when you organize your next webinar.
In short, we have listed 16 webinar rules that will help you get your audience interested in your material and hold a great webinar. Yet, do remember that there are exceptions to any webinar rules. So, this is why it is important that you note your own feelings and create your own webinar history.