The webinar platform MyOwnConference has hosted over a million webinars by now. We have analyzed the best ones and outlined 20 rules which will help you to prepare and hold a successful event if you follow them.
1. Take care of your webinar’s name.
Make your headline interesting, catchy, yet reflecting the topic of your event.
2. Choose proven webinar hosting.
Prefer platforms that guarantee stable broadcasting and failure protection.
3. Prepare a laconic and engaging presentation.
Be sure to avoid complicated schemes and graphs – the meaning of images should be obvious from the very first glance with no additional explanations necessary.
4. Plan your webinar content with your audience in mind.
The webinar has to be relevant to them if you are to be successful in your aims of securing engagement and leads.
5. Think about the timing of your webinar.
If you are speaking to an audience across several international locations remember to choose a time when most people are more likely to be able to attend.
6. Promote your webinar.
There are many different webinar promotion tools that you can do this including writing a blog post and including a link, sharing a teaser video across social media and including a link in your email signature.
7. Use good lighting.
This is because standard webcams do not provide really good image quality under poor lighting.
8. Prefer monochrome clothes.
Striped and squared shirts and blouses can produce image flickering.
9. Never start your webinar with “let’s get closer to our stuff”.
Attendees are still tense, and your task is to make them relax and to win over them. You should tell some topical story or joke instead.
10. Introduce yourself.
If attendees do not know you or your activities really well, give them brief information about those at the beginning of your presentation.
11. Use interactive tools.
Make sure that your webinar is interactive so that your audience feels as though they are involved. It helps to use chat and social media connectivity to make this happen.
12. Talk about the research that proves your key messages.
Provide exact statistics rather than use the words like “many”, “most” etc.
13. Make your webinar live.
People find it more interesting to listen to examples from their sphere of activities. Include real stories and examples in your presentations.
14. Concentrate on your story and presentation.
Solving technical problems should be done by a dedicated person – your moderator.
15. Do not try to tell too much information during a single webinar.
It would be more effective to make your attendees understand how to faster achieve a real result, even a small one, in solving some kind of problem.
16. Prepare handout materials.
You will send these files to your attendees via email later. This will help to form a positive impression of you and will remind your attendees about what you spoke about, even after several years.
17. Distribute your time correctly.
Keep tracking your time so that you have enough of it for telling everything you promised to.
18. Demonstrate diverse content.
Do not limit yourself to one single keynote. The advantage of webinars is the possibility of using additional tools unavailable for other types of online communication.
19. Do not lose contact with webinar attendees.
Send them an email with the webinar recording, a friend request in social networks or invite them to attend further webinars.
20. Ask for feedback about your webinar.
This should always be done straight away so that the webinar is fresh in the minds of the audience. You can then use the feedback to help you when you organize your next webinar.
We have listed 20 rules that will help you get your audience interested in your material and hold a great webinar. Yet, do remember that there are exceptions to any rules. This is why it is important that you note your own feelings and create your own webinar history.