Why do attendees leave a webinar?

Disappointed attendee showing thumbs down after leaving a webinar

You are getting ready to host a webinar. The topic is carefully chosen, your keynote is well prepared, and the audience is already assembled. Naturally, you want as many participants as possible to join and remain engaged during the entire session. However, it is important to understand the reasons why attendees leave a webinar so you can take steps to keep their attention and deliver a truly valuable experience.

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Proven tactics to captivate your audience

Illustration showing techniques to keep attention during a webinar and maintain audience focus throughout the session

Frankly speaking, keeping attendees at the webinar is more difficult compared to a live presentation. When at an offline event, visitors may feel uncomfortable when leaving. In a virtual setting, however, leaving is just a click away. That is why it is so important to keep audience attention throughout the session. Without engaging content and thoughtful interaction, participants may quickly lose interest and exit the webinar early.

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